Companies sell stuff, people buy stuff

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12 comments

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+ Helge Tennø 1 day ago
I’ve just uploaded an updated version with all the slides I used at the Interact09 conference.

Also, find most of the individual slides available under CC license on the before mentioned flickr address:
http://www.flickr.com/photos/everythingnewisdangerous

And thanks for all the positive feedback :o) (thanks Iskander)

Best
Helge
+ iskander 1 day ago
Great presentation, agree on vision. A little bit blinded by the visual power ;-)
+ Helge Tennø 1 week ago
Michael, Cengiz, Nipuna and Olivier, thank you all for your comments and embeds. :o)

@Olivier, personally I think the image on slide 4 subtly/smartly sums up the whole point / challenge to today’s situation.

Again, thanks for adding your thoughts.

Best
Helge
+ Olivier Blanchard 1 week ago
Fantastic presentation. The visual style was a nice bonus to the content. #4 struck a big cord with me. Thanks for putting this together, Helge.
+ Nipuna Silva 1 week ago
nice stuff
+ cengizs 2 weeks ago
peole pull stuff companies manufacture it
+ mixalis1 2 weeks ago
posted at www.thecuriousbrain.com
+ Helge Tennø 2 weeks ago
If interested in individual slides, most of them have been published on flickr under CC-license:
http://www.flickr.com/photos/everythingnewisdangerous/

Enjoy
Helge
+ Helge Tennø 2 weeks ago
Nguyen, personally I’m very fascinated by the value people leave behind on the walls of companies Facebook Fan Pages. Posting a simple pack shot or ’have a nice weekend’ comment generates hundreds or thousand of responses - letting people in on the brand sharing, participating with it and sharing their own version.

Helge
+ nguyen duong 2 weeks ago
slide #16 is especially true of people sharing their experiences of brands/companies w/their friends. we have plenty of non-marketing friends on facebook, who’ll certainly give their opinion on either a great or really bad experience w/a product or service. so i guess the challenge, would be: how do companies provide these people w/portable/shareable 'stuff' that they can make their own and share relevant bits of it to their friends? the brass plum example from ZJ is excellent execution of this.

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