We've all seen it happen. A superstar artist drops a major label debut, catapults up the charts, goes on a world tour, packs stadiums, sells millions, rushes back into the studio and two months later emerges with the single most tragic album ever recorded. It flops. They fade away. The world moves on.
Longevity haunts the music industry. It haunts ours too. Designers are overwhelmed. We're dejected. We're bored. And if we're not careful, we're lazy and later irrelevant.
In my session we'll take a quick look at what it takes to find our creative motivation and how to hang on to it throughout our career. We'll look at pillars of our industry. We'll look at how they stay motivated, how they keep changing our industry and how, with simple steps and hard work, you can do the same.