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When the marketing becomes the product

As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful.

This turns marketing into the experience surrounding the product - and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and the product becomes the marketing.

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  • lsol

    Sep. 22, 2012
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    Sep. 26, 2012
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    May. 31, 2013
  • gavinlittle

    Aug. 12, 2013
  • Culturadigital

    Feb. 2, 2014
  • webexodus

    Mar. 17, 2015
  • marlog

    Aug. 18, 2015
  • JackieLong3

    Oct. 31, 2018
  • KatieTreacy1

    Feb. 6, 2019
  • haraldf

    Feb. 18, 2019
  • MohamedAbdelaalAhmed

    Mar. 6, 2019

As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful. This turns marketing into the experience surrounding the product - and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and the product becomes the marketing.

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