When the marketing becomes the product

29,060 views

Published on

As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful.

This turns marketing into the experience surrounding the product - and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and the product becomes the marketing.

Published in: Business, News & Politics
14 Comments
155 Likes
Statistics
Notes
No Downloads
Views
Total views
29,060
On SlideShare
0
From Embeds
0
Number of Embeds
8,876
Actions
Shares
0
Downloads
2,808
Comments
14
Likes
155
Embeds 0
No embeds

No notes for slide

×