Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

When the marketing becomes the product

30,082 views

Published on

As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful.

This turns marketing into the experience surrounding the product - and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and the product becomes the marketing.

Published in: Business, News & Politics
  • Dating for everyone is here: ♥♥♥ http://bit.ly/2ZDZFYj ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ♥♥♥ http://bit.ly/2ZDZFYj ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • this is so relevant to my research even thought its 3 yrs old. thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  •    Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Subscription + Add-on Model is proved to be very success by Apple, Salesforce, Google & Nintendo.
    There is a lot of market space. We need new positioning perspective, to re-define marketing & R/D functions. R/D need a sense of emotional engagement, marketing may play a role of user experience architect.


    This is just awesome.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×