How to Podcast Your Passion

Podcasting yourWednesday, April 13, 2011 Passion

Heidi Miller Media Social Media Wrangler www.heidi-miller.com http://heidimiller.libsyn.com http://smbseattle.libsyn.com @heidimiller http://proﬁle.to/heidimiller/ http://www.linkedin.com/in/heidimillerWednesday, April 13, 2011

Podcasting: internet-delivered audio • Series of digital media ﬁles • Audio or video • Released episodically • Delivered via feed/RSSWednesday, April 13, 2011

Why listen to a podcast? Who listens to podcasts? What is the nature of the space?Wednesday, April 13, 2011

www.cluetrainmanifesto.comWednesday, April 13, 2011

“… speaking in a real voice, and by engaging people rather than delivering messages to them.” --Cluetrain ManifestoWednesday, April 13, 2011

Advantages of podcasting • Communicate with niche market worldwide • Not limited by constraints of radio • Work the know, like, trust with regular familiarity • Create engaged community around your passionWednesday, April 13, 2011

Podcast does NOT = strategy • A podcast is a tool, not a strategy • Integrate with overall strategy • Integrate into campaignWednesday, April 13, 2011

POST Strategy plan • People • Objectives • Strategies • TechnologyWednesday, April 13, 2011

POST Strategy plan • People ✦ Who are the people you’re trying to reach? ✦ Who is the ideal customer? ✦ Where do they work? ✦ Where do they play? ✦ What do they want? ✦ Are they involved in social media? Where?Wednesday, April 13, 2011

POST Strategy plan • Objectives ✦ What are your objectives? ✦ Who do you want to listen? ✦ What do you want them to do? ✦ How do you want to engage with them? ✦ Do you want to join, inﬂuence or create a community?Wednesday, April 13, 2011

POST Strategy plan • Strategies ✦ Which communities already exist? ✦ Where is the best place to listen ﬁrst? ✦ How do we participate in existing communities? ✦ Which organizations have engaged communities we could partner with? ✦ What content and tone would those communities value and enjoy? ✦ What do the inﬂuencers value? How can we engage with them?Wednesday, April 13, 2011

POST Strategy plan • Technology ✦ Which technology should be used to implement? ✦ LinkedIn? ✦ Facebook? ✦ Twitter? ✦ Software/hardwareWednesday, April 13, 2011

SWOT Analysis Strengths Weaknesses • What do you have going for you? • What might hold you back? • Team • Lack of expertise • Passion • Experience • Expertise • Restrictions • Experience • Competition Opportunities Threats • What is beyond your control • How can you be different? • How can you be unique? that might affect your success? • The economy • CompetitionWednesday, April 13, 2011

Break BACK AT 10:45Wednesday, April 13, 2011

Market reseach: Listen to podcasts • Who is in your ﬁeld? • Which topics are covered already? • Which hosts do you like? • Which formats do you prefer?Wednesday, April 13, 2011

Wednesday, April 13, 2011

Finding yourVOICEWednesday, April 13, 2011

FIVE THINGSWednesday, April 13, 2011

FIVE THINGS 1. Something to sayWednesday, April 13, 2011

FIVE THINGS 1. Something to say 2. MicrophoneWednesday, April 13, 2011

FIVE THINGS 1. Something to say 2. Microphone 3. Software to capture & editWednesday, April 13, 2011

FIVE THINGS 1. Something to say 2. Microphone 3. Software to capture & edit 4. Place to store ﬁlesWednesday, April 13, 2011

FIVE THINGS 1. Something to say 2. Microphone 3. Software to capture & edit 4. Place to store ﬁles 5. Community participationWednesday, April 13, 2011

Basic setupWednesday, April 13, 2011

USB mics under $100 USB mic about $30 Logitech USB headset www.logitech.com about $50 www.logitech.comWednesday, April 13, 2011

Mics under $200 Blue snowball about $149 www.bluemic.comWednesday, April 13, 2011

Sample audio: recorded on Snowball in soundproofed roomWednesday, April 13, 2011

Portable recording devices under $200 Zoom H2, $199, www.sweetwater.comWednesday, April 13, 2011

Portable recording devices under $100 Giant Squid dual lapel mic, $55 http://www.giant-squid-audio-lab.com/Wednesday, April 13, 2011

Sample audio: interview on the iRiver IFP 890 and Giant Squid dual lapel micsWednesday, April 13, 2011

• Garage Band: www.garageband.comWednesday, April 13, 2011

• Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.comWednesday, April 13, 2011

• Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.com • Skype: www.skype.comWednesday, April 13, 2011

• Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.com • Skype: www.skype.com • Gizmo: www.gizmoproject.comWednesday, April 13, 2011

• Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.com • Skype: www.skype.com • Gizmo: www.gizmoproject.com • Audacity: audacity.sourceforge.netWednesday, April 13, 2011

www.musicalley.comWednesday, April 13, 2011

www.libsyn.comWednesday, April 13, 2011

Heidi’s Five Golden Rules of PodcastingWednesday, April 13, 2011

1. Have something to sayWednesday, April 13, 2011

1. Have something to say 2. Don’t “ﬁll time”Wednesday, April 13, 2011

1. Have something to say 2. Don’t “ﬁll time” 3. Speak in a real human voiceWednesday, April 13, 2011

1. Have something to say 2. Don’t “ﬁll time” 3. Speak in a real human voice 4. Audio is as audio doesWednesday, April 13, 2011

1. Have something to say 2. Don’t “ﬁll time” 3. Speak in a real human voice 4. Audio is as audio does 5. Make it socialWednesday, April 13, 2011

www.k7.net 206-309-SELF Shamelesscomments@gmail.c om www.mobatalk.comWednesday, April 13, 2011

www.skype.comWednesday, April 13, 2011

Blogging platforms www.blogger.com www.typepad.com www.sixapart.com/ movabletype www.livejournal.comWednesday, April 13, 2011

www.heidi-miller.comWednesday, April 13, 2011

www.presentationzen.comWednesday, April 13, 2011

www.twitter.com www.twitter.com/heidimillerWednesday, April 13, 2011

Going GlobalWednesday, April 13, 2011

Podcast Directories Apple iTunes http://www.apple.com/itunes Podcast Alley http://podcastalley.com Podcast Pickle http://www.podcastpickle.com Yahoo http://podcasts.yahoo.comWednesday, April 13, 2011

Podcast Networks Association of Music Podcasters http://www.musicpodcasting.org Podcaster News Network http://www.podcasternews.com BluBrry http://www.blubrry.com Odeo http://www.odeo.com Podshow http://www.podshow.comWednesday, April 13, 2011

www.escapepod.org www.playingforkeepsnovel.comWednesday, April 13, 2011

Heidi Miller Media Social Media Wrangler www.heidi-miller.com http://heidimiller.libsyn.com http://smbseattle.libsyn.com @heidimiller http://proﬁle.to/heidimiller/ http://www.linkedin.com/in/heidimillerWednesday, April 13, 2011

Podcasting yourWednesday, April 13, 2011 Passion

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How to Podcast Your Passion

by Heidi Miller on Apr 13, 2011

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How to Podcast Your Passion — Presentation Transcript