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How to Podcast Your Passion
 

How to Podcast Your Passion

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Podcasting 101 course, including content strategy, branding, audio tech and software basics

Podcasting 101 course, including content strategy, branding, audio tech and software basics

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    How to Podcast Your Passion How to Podcast Your Passion Presentation Transcript

    • Podcasting yourWednesday, April 13, 2011 Passion
    • Heidi Miller Media Social Media Wrangler www.heidi-miller.com http://heidimiller.libsyn.com http://smbseattle.libsyn.com @heidimiller http://profile.to/heidimiller/ http://www.linkedin.com/in/heidimillerWednesday, April 13, 2011
    • Podcasting: internet-delivered audio • Series of digital media files • Audio or video • Released episodically • Delivered via feed/RSSWednesday, April 13, 2011
    • Why listen to a podcast? Who listens to podcasts? What is the nature of the space?Wednesday, April 13, 2011
    • www.cluetrainmanifesto.comWednesday, April 13, 2011
    • “… speaking in a real voice, and by engaging people rather than delivering messages to them.” --Cluetrain ManifestoWednesday, April 13, 2011
    • Advantages of podcasting • Communicate with niche market worldwide • Not limited by constraints of radio • Work the know, like, trust with regular familiarity • Create engaged community around your passionWednesday, April 13, 2011
    • Podcast does NOT = strategy • A podcast is a tool, not a strategy • Integrate with overall strategy • Integrate into campaignWednesday, April 13, 2011
    • POST Strategy plan • People • Objectives • Strategies • TechnologyWednesday, April 13, 2011
    • POST Strategy plan • People ✦ Who are the people you’re trying to reach? ✦ Who is the ideal customer? ✦ Where do they work? ✦ Where do they play? ✦ What do they want? ✦ Are they involved in social media? Where?Wednesday, April 13, 2011
    • POST Strategy plan • Objectives ✦ What are your objectives? ✦ Who do you want to listen? ✦ What do you want them to do? ✦ How do you want to engage with them? ✦ Do you want to join, influence or create a community?Wednesday, April 13, 2011
    • POST Strategy plan • Strategies ✦ Which communities already exist? ✦ Where is the best place to listen first? ✦ How do we participate in existing communities? ✦ Which organizations have engaged communities we could partner with? ✦ What content and tone would those communities value and enjoy? ✦ What do the influencers value? How can we engage with them?Wednesday, April 13, 2011
    • POST Strategy plan • Technology ✦ Which technology should be used to implement? ✦ LinkedIn? ✦ Facebook? ✦ Twitter? ✦ Software/hardwareWednesday, April 13, 2011
    • SWOT Analysis Strengths Weaknesses • What do you have going for you? • What might hold you back? • Team • Lack of expertise • Passion • Experience • Expertise • Restrictions • Experience • Competition Opportunities Threats • What is beyond your control • How can you be different? • How can you be unique? that might affect your success? • The economy • CompetitionWednesday, April 13, 2011
    • Break BACK AT 10:45Wednesday, April 13, 2011
    • Market reseach: Listen to podcasts • Who is in your field? • Which topics are covered already? • Which hosts do you like? • Which formats do you prefer?Wednesday, April 13, 2011
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    • Finding yourVOICEWednesday, April 13, 2011
    • Wednesday, April 13, 2011
    • FIVE THINGSWednesday, April 13, 2011
    • FIVE THINGS 1. Something to sayWednesday, April 13, 2011
    • FIVE THINGS 1. Something to say 2. MicrophoneWednesday, April 13, 2011
    • FIVE THINGS 1. Something to say 2. Microphone 3. Software to capture & editWednesday, April 13, 2011
    • FIVE THINGS 1. Something to say 2. Microphone 3. Software to capture & edit 4. Place to store filesWednesday, April 13, 2011
    • FIVE THINGS 1. Something to say 2. Microphone 3. Software to capture & edit 4. Place to store files 5. Community participationWednesday, April 13, 2011
    • Basic setupWednesday, April 13, 2011
    • USB mics under $100 USB mic about $30 Logitech USB headset www.logitech.com about $50 www.logitech.comWednesday, April 13, 2011
    • Mics under $200 Blue snowball about $149 www.bluemic.comWednesday, April 13, 2011
    • Sample audio: recorded on Snowball in soundproofed roomWednesday, April 13, 2011
    • Portable recording devices under $200 Zoom H2, $199, www.sweetwater.comWednesday, April 13, 2011
    • Portable recording devices under $100 Giant Squid dual lapel mic, $55 http://www.giant-squid-audio-lab.com/Wednesday, April 13, 2011
    • Sample audio: interview on the iRiver IFP 890 and Giant Squid dual lapel micsWednesday, April 13, 2011
    • Wednesday, April 13, 2011
    • • Garage Band: www.garageband.comWednesday, April 13, 2011
    • • Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.comWednesday, April 13, 2011
    • • Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.com • Skype: www.skype.comWednesday, April 13, 2011
    • • Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.com • Skype: www.skype.com • Gizmo: www.gizmoproject.comWednesday, April 13, 2011
    • • Garage Band: www.garageband.com • Audio HiJack Pro: www.rogueamoeba.com • Skype: www.skype.com • Gizmo: www.gizmoproject.com • Audacity: audacity.sourceforge.netWednesday, April 13, 2011
    • www.musicalley.comWednesday, April 13, 2011
    • www.libsyn.comWednesday, April 13, 2011
    • Heidi’s Five Golden Rules of PodcastingWednesday, April 13, 2011
    • Wednesday, April 13, 2011
    • 1. Have something to sayWednesday, April 13, 2011
    • 1. Have something to say 2. Don’t “fill time”Wednesday, April 13, 2011
    • 1. Have something to say 2. Don’t “fill time” 3. Speak in a real human voiceWednesday, April 13, 2011
    • 1. Have something to say 2. Don’t “fill time” 3. Speak in a real human voice 4. Audio is as audio doesWednesday, April 13, 2011
    • 1. Have something to say 2. Don’t “fill time” 3. Speak in a real human voice 4. Audio is as audio does 5. Make it socialWednesday, April 13, 2011
    • www.k7.net 206-309-SELF Shamelesscomments@gmail.c om www.mobatalk.comWednesday, April 13, 2011
    • www.skype.comWednesday, April 13, 2011
    • Blogging platforms www.blogger.com www.typepad.com www.sixapart.com/ movabletype www.livejournal.comWednesday, April 13, 2011
    • www.heidi-miller.comWednesday, April 13, 2011
    • www.presentationzen.comWednesday, April 13, 2011
    • www.twitter.com www.twitter.com/heidimillerWednesday, April 13, 2011
    • Going GlobalWednesday, April 13, 2011
    • Podcast Directories Apple iTunes http://www.apple.com/itunes Podcast Alley http://podcastalley.com Podcast Pickle http://www.podcastpickle.com Yahoo http://podcasts.yahoo.comWednesday, April 13, 2011
    • Podcast Networks Association of Music Podcasters http://www.musicpodcasting.org Podcaster News Network http://www.podcasternews.com BluBrry http://www.blubrry.com Odeo http://www.odeo.com Podshow http://www.podshow.comWednesday, April 13, 2011
    • www.escapepod.org www.playingforkeepsnovel.comWednesday, April 13, 2011
    • www.escapepod.org www.playingforkeepsnovel.comWednesday, April 13, 2011
    • Heidi Miller Media Social Media Wrangler www.heidi-miller.com http://heidimiller.libsyn.com http://smbseattle.libsyn.com @heidimiller http://profile.to/heidimiller/ http://www.linkedin.com/in/heidimillerWednesday, April 13, 2011
    • Podcasting yourWednesday, April 13, 2011 Passion