Competition is FIERCE for nonprofits. Whether it is funding, leadership, staff, resources or constituencies, it’s not business as usual for growing or maintaining a sustainable organization. In this highly interactive session you will get guerilla tactics that will • Set your cause up for exponential success even in the face of tough economies • Give your entire organization a innovative edge whiles others stay mired in a conventional approach • Align your cause inside and out with sustainable revenues Join us as we uncover two revolutionary approaches to apply right now at your organization that will radically alter your ability to achieve your mission. Vive la Revolution!

1. Building a Fabulous
Fundraising Team
Survive! Thrive!!
Presented by Heidi Hancock, CFRE
Nonprofit Guerilla Tactics

2. A Warm Welcome
✓ Today’s format
✓ Who am I?
✓ Who is Exemplar?

3. Before we begin...
Credit!
Full participation in Nonprofit Guerilla
Tactics is applicable for 1 point in Category 1.
B – Education of the CFRE International
application for initial certification and/or
recertification.

4. A Quick Poll
What’s your demographic

5. What’s your organization’s
Superpower?
A Quick Poll

6. An Eternal Question
Why are you here???

7. What to Expect
✓ Reconnaissance & Intelligence
✓ Secret Struggles
✓ 2x2 - Tactics
✓ Recruit your Army!

8. Competition?
Competition?

9. Funding
Leadership
Staff & Talent
Resources
Constituencies
EVERYTHING!
Competition?

10. ✓ Other NPOs
✓ Foundations
✓ MBL
✓ B-Corp
✓ Private Equity Funds
✓ Venture Funds
✓ Startups
✓ For Profits
✓ Big Brands!
Competition?

11. Holy Cow!!

12. Customers
Follow the money...
$
Benefit
Company

13. Funders
Follow the money...
$
Direct Benefit
Organization
Beneficiaries
Indirect Benefit

14. It’s All About Twos

15. One plus...

16. One equals
One equals

17. No Middle Ground!

18. Just the Facts
Remember the 80/20 rule?
Surprise, it’s now 95/5!

19. The Secret for Success
One or One?
Both

20. The Second Two

21. It’s all about the experience
Know, Like, Trust, Try,
Buy, Fulfill, Tell

22. It’s all about the experience

23. You Control the Itinerary
Point of Entry, Cultivation,
Solicitation, Acknowledgement,
Stewardship

24. Keep ‘em Moving

25. Integrated Experience model

26. Survive and Thrive!
✓ Use your Twos!
✓ Direct and Indirect Benefits
✓ Know your Camps
✓ Create the experience and
move ‘em through!

27. It’s Free and Awesome!
Our way of saying Thanks!
The Masters Circle is a
free live monthly action
learning session online.
Where you set the topics
and engage with some of
the most innovative
fundraisers on the planet.
REGISTER NOW
results.mosaicnpd.com/masters/