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How Vancity took its intranet
                    from static to social
                                         two-way
                            “We’re going
                                   baby!”




Heather Harmse
Digital Marketing Manager
Vancity
Agenda




                      doing things
                       differently
  business drivers

                     adoption tactics


   social features
                     lessons learned
About us


•   Largest Canadian credit union
•   Based in Vancouver, BC
•   2500 staff
•   56 branches
•   3 separate intranets
Business drivers
Business drivers
Objectives




                        ability to identify
      find-ability of                         quality of online
                         internal subject
         content                                  content
                          matter experts




                         enabling social
                            features
Social features



• 20 responses received daily
• Connections made with 455 staff
• 10 best bets created per week
Social features
Social features




480 best bets created to date
Social features




Approximately 60% of staff have populated their my site profiles
Social features
Social features
Social features
Social features
Social features
Social features



• An average of 18 pictures
  are posted via featured
  photo in a month
Social features



• Over half our staff
  regularly read in
  the spotlight articles

• Every week an
  employee or team
  are featured in the
  spotlight
Doing things differently
                            How do members feel
                           about saving while paying
                              down a mortgage?
Doing things differently
Doing things differently
Doing things differently
Doing things differently
Doing things differently

                                          4 support
        12 branches        call centre
                                         departments




                                             CEO Tamara
                                              Vrooman

   48
Doing things differently
Doing things differently
Doing things differently
Doing things differently
Doing things differently
Doing things differently
Doing things differently
Driving adoption
Driving adoption
Learnings




  •   Search is a process of continual improvement
  •   The role of the intranet manager has changed
  •   Social features can render business value
  •   A social environment flourishes within a culture of
      trust
Learnings




    engage           prepare




             trust
Intranet going two way

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