Marketing tips for TEL

1. Select your target audience- narrow your focus from the larger demographic. Choose
no more than three groups.
Choose one main event for each user group- make sure the events are informative,
quick and more importantly, fun. They should spark an interest in the library and make it
clear that new services are available.
Create an event calendar
Take credit for partner’s successes
Pay attention to when your user groups are available- don’t compete with other
community events (i.e. spring break, holidays, etc.)
Take into account the best time and method to communicate with each group
Get internal staff on board, take the time to educate them and make them word of
mouth ambassadors
Highlight the W.I.M.T.M.
Advertise in the right places
Don’t be everything to everyone- focus on this value service
Monitor and measure impact
People don’t buy products – they buy the benefits they derive from them
Have a finite start and end date
Have a dedicated landing page on your website or blog