20 Simple Rules of Social Business Success
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Having your brand focus on the 'socially important things' online will better prepare it to influence its brand story so that when a consumer decides to engage with your brand, the experience is effective, stimulating and worth talking about. This 22 page PPT presentation presents a visual blueprint of how to practice what you brand.
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20 Simple Rules of Social Business Success
- 1. 20 Simple Rules of SocialBusiness Success August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?
- 2. searchability = visibility searchability = visibility 2 2
- 3. being found is a business imperative 3
- 4. relevancy boosts rank relevancy boosts rank 4
- 5. Actionability drives conversions Actionability drives conversions 5 5
- 6. Companies are not inherently social (but people are) 6 6
- 9. brand participation wins raving fans 9
- 10. AUTHENTICITY AUTHENTICITY BUILDS TRUST 10
- 11. Originality stimulates word of mouth 11
- 12. interactivity aids recall 12
- 13. transparency builds trust 13
- 14. integrity breeds loyalty 14
- 15. portability opens new markets 15
- 16. shareability syndicates your stuff 100x 16
- 17. measurability helps you optimize #4 17
- 18. empowered customers are in control #4 18
- 19. online experiences define your brand 19
- 20. brands who tell the best stories win 20
- 21. in business, winning is everything Follow the 20 simple rules of social business success 21
- 22. August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score? 22
Editor's Notes
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand