SlideShare a Scribd company logo
1 of 3
Advertising and marketing
Advertising is a form of communication for marketing and is used to persuade an
audience/customer and manipulate them into buying the advertisers product.

Advertising delivers the proper message to customers and prospective customers.
The purpose of advertising is to convince customers that a company's services or
products are the best, enhance the image of the company, point out and create a
need for products or services, demonstrate new uses for established products,
announce new products and programs, draw customers to the business, and to hold
existing customers.
Marketing is selling of goods one business to another. Industrial goods are those an
industry uses to produce an end product from raw materials.
Advertising is a large sector ranging from creative agencies to sales departments. There
are 15,000 companies with over 250,000 employees working in advertising. Advertising
and marketing annually generates more than six billion in the UK economy.

Commercial advertisers often seek to generate increased consumption of their
products or services through "branding," which involves using a product name or
image with certain qualities in the minds of consumers. However, non-commercial
advertisers spend money to advertise items.
Abbotts Mead Vickors BBDO
AMV BBDO is an advertising agency and subsidiary of Omnicom Group, that
works with over 85 brands including: BT, BlackBerry, Sainsbury’s, Aviva,
Walkers and Mars. AMV campaigns may incorporate digital, social,
experiential, print or broadcast media. The revenue makes this advertising
agency the biggest in the UK, and has been since 1997. They have no
ownership.
AMV was founded by David Abbott, Peter Mead and Adrian Vickers. It is the
biggest advertising agency in the UK by revenue, and has been since 1997.
AMV is part of the BBDO network, the third largest agency network in the
world, with 287 offices across 79 countries. BBDO is consistently ranked in the
Gunn Report as the most successful creative network in the world.BBDO is
part of the Omnicom Group. Omnicom Group Inc. is a public American global
advertising and marketing company. It is a subsidiary of AMV and has a
revenue of $14 billion and more than 70,000 employees. The company
manages an international network of more than 1,500 agencies and provides
services for over 5,000 clients in 100 countries worldwide.
BartleBogleHegarty
BartleBogleHegarty is a British advertising agency and are
notable for their advertising campaigns of the last thirty years. It
has seven offices worldwide which are in: London, New York, Los
Angeles, Singapore, Shanghai, Mumbai and Sao Paulo. They
employ more than 900 staff globally. They have no ownership.
BBH have worked for brands such asPlaystation, Audi, Vodafone
and Levi Straus, Lynx and have recently opened a ‘marketing
skunkworks’ division called BBH Labs. The company was
responsible for commercials such as Levi’s “Laundrette”, and
Levi’s “Flatbeat”.

More Related Content

What's hot

Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketinghaverstockmedia
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketinghaverstockmedia
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketinghaverstockmedia
 
Advertising and marketing 1
Advertising and marketing 1Advertising and marketing 1
Advertising and marketing 1haverstockmedia
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketinghaverstockmedia
 
BBDO powerpoint for advertsing
BBDO powerpoint for advertsingBBDO powerpoint for advertsing
BBDO powerpoint for advertsingraymondj89
 
PRESENTATION ABOUT BBDO by Sumesh Jose
PRESENTATION ABOUT BBDO by Sumesh JosePRESENTATION ABOUT BBDO by Sumesh Jose
PRESENTATION ABOUT BBDO by Sumesh JoseSumesh Jose
 
Magazine production companies
Magazine production companiesMagazine production companies
Magazine production companiesjoe_wison97
 

What's hot (17)

Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
 
Advertising and marketing 1
Advertising and marketing 1Advertising and marketing 1
Advertising and marketing 1
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
 
Media Institutions
Media InstitutionsMedia Institutions
Media Institutions
 
Advertising
AdvertisingAdvertising
Advertising
 
BBDO
BBDOBBDO
BBDO
 
BBDO powerpoint for advertsing
BBDO powerpoint for advertsingBBDO powerpoint for advertsing
BBDO powerpoint for advertsing
 
PRESENTATION ABOUT BBDO by Sumesh Jose
PRESENTATION ABOUT BBDO by Sumesh JosePRESENTATION ABOUT BBDO by Sumesh Jose
PRESENTATION ABOUT BBDO by Sumesh Jose
 
Evaluation q3
Evaluation q3Evaluation q3
Evaluation q3
 
Magazine production companies
Magazine production companiesMagazine production companies
Magazine production companies
 
Media industry
Media industryMedia industry
Media industry
 
Industry
IndustryIndustry
Industry
 
Bauer
BauerBauer
Bauer
 
CPM #80YearsinSales
CPM #80YearsinSalesCPM #80YearsinSales
CPM #80YearsinSales
 
Balloons Advertising
Balloons AdvertisingBalloons Advertising
Balloons Advertising
 

Similar to Advertising and marketing

hAdvertisingandmarketing 131019061822-phpapp01
 hAdvertisingandmarketing 131019061822-phpapp01 hAdvertisingandmarketing 131019061822-phpapp01
hAdvertisingandmarketing 131019061822-phpapp01haverstockmedia
 
Advertising and marketing by irene
Advertising and marketing by ireneAdvertising and marketing by irene
Advertising and marketing by irenehaverstockmedia
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketinghaverstockmedia
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketinghaverstockmedia
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketinghaverstockmedia
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketinghaverstockmedia
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketinghaverstockmedia
 
Media advertising and marketing
Media advertising and marketing Media advertising and marketing
Media advertising and marketing haverstockmedia
 
Advertising Presentation Jack Smith
Advertising Presentation Jack SmithAdvertising Presentation Jack Smith
Advertising Presentation Jack Smithjack smith
 
Unit 2 l aim b (1) (1)
Unit 2 l aim b  (1) (1)Unit 2 l aim b  (1) (1)
Unit 2 l aim b (1) (1)mollyallen19
 
Presentation On Indian Advertising agencies.
Presentation On Indian Advertising agencies.Presentation On Indian Advertising agencies.
Presentation On Indian Advertising agencies.Kantinath Banerjee
 
Advertising firm economics gvn by sid final ppt
Advertising firm  economics gvn by sid final pptAdvertising firm  economics gvn by sid final ppt
Advertising firm economics gvn by sid final pptDeepavali Vankalu
 
advertising and advertising agencies
 advertising and advertising agencies  advertising and advertising agencies
advertising and advertising agencies Arslan Akram
 
Advertising & Brand Management
Advertising & Brand ManagementAdvertising & Brand Management
Advertising & Brand Management121420411032
 

Similar to Advertising and marketing (20)

hAdvertisingandmarketing 131019061822-phpapp01
 hAdvertisingandmarketing 131019061822-phpapp01 hAdvertisingandmarketing 131019061822-phpapp01
hAdvertisingandmarketing 131019061822-phpapp01
 
Advertising and marketing by irene
Advertising and marketing by ireneAdvertising and marketing by irene
Advertising and marketing by irene
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
 
Advertisement
AdvertisementAdvertisement
Advertisement
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
 
Media advertising and marketing
Media advertising and marketing Media advertising and marketing
Media advertising and marketing
 
Advertising
AdvertisingAdvertising
Advertising
 
Advertising Presentation Jack Smith
Advertising Presentation Jack SmithAdvertising Presentation Jack Smith
Advertising Presentation Jack Smith
 
Unit 2 l aim b (1) (1)
Unit 2 l aim b  (1) (1)Unit 2 l aim b  (1) (1)
Unit 2 l aim b (1) (1)
 
Presentation On Indian Advertising agencies.
Presentation On Indian Advertising agencies.Presentation On Indian Advertising agencies.
Presentation On Indian Advertising agencies.
 
Introduction to Advertisement & Sales Promotion.pptx
Introduction to Advertisement & Sales Promotion.pptxIntroduction to Advertisement & Sales Promotion.pptx
Introduction to Advertisement & Sales Promotion.pptx
 
Advertising firm economics gvn by sid final ppt
Advertising firm  economics gvn by sid final pptAdvertising firm  economics gvn by sid final ppt
Advertising firm economics gvn by sid final ppt
 
advertising and advertising agencies
 advertising and advertising agencies  advertising and advertising agencies
advertising and advertising agencies
 
ADVERTISING AS SERVICE
ADVERTISING AS SERVICEADVERTISING AS SERVICE
ADVERTISING AS SERVICE
 
Advetising Basics.ppt
Advetising Basics.pptAdvetising Basics.ppt
Advetising Basics.ppt
 
Advertising & Brand Management
Advertising & Brand ManagementAdvertising & Brand Management
Advertising & Brand Management
 
Advertising in india
Advertising in indiaAdvertising in india
Advertising in india
 

More from haverstockmedia

Video idea weeknd -Amad Islam
Video idea weeknd -Amad IslamVideo idea weeknd -Amad Islam
Video idea weeknd -Amad Islamhaverstockmedia
 
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)haverstockmedia
 
The weeknd lyric analysis By Amad Islam
The weeknd lyric analysis By Amad IslamThe weeknd lyric analysis By Amad Islam
The weeknd lyric analysis By Amad Islamhaverstockmedia
 
Analysisoflyrics 111010192016-phpapp01
Analysisoflyrics 111010192016-phpapp01Analysisoflyrics 111010192016-phpapp01
Analysisoflyrics 111010192016-phpapp01haverstockmedia
 
British board of film classication (bbfc)
British board of film classication (bbfc)British board of film classication (bbfc)
British board of film classication (bbfc)haverstockmedia
 
3 different ways of classifying audiences
3 different ways of classifying audiences3 different ways of classifying audiences
3 different ways of classifying audienceshaverstockmedia
 
3 different ways of classifying audiences
3 different ways of classifying audiences3 different ways of classifying audiences
3 different ways of classifying audienceshaverstockmedia
 
3 different ways of classifying audiences
3 different ways of classifying audiences3 different ways of classifying audiences
3 different ways of classifying audienceshaverstockmedia
 
3 different ways of classifying audiences
3 different ways of classifying audiences3 different ways of classifying audiences
3 different ways of classifying audienceshaverstockmedia
 
3 different ways of classifying audiences
3 different ways of classifying audiences3 different ways of classifying audiences
3 different ways of classifying audienceshaverstockmedia
 
Final Sketch Evaluation - 4018
Final Sketch Evaluation - 4018Final Sketch Evaluation - 4018
Final Sketch Evaluation - 4018haverstockmedia
 
Unit 13 assignment 1 report
Unit 13 assignment 1 reportUnit 13 assignment 1 report
Unit 13 assignment 1 reporthaverstockmedia
 
Analysis For Attack The Block - 4018
Analysis For Attack The Block - 4018Analysis For Attack The Block - 4018
Analysis For Attack The Block - 4018haverstockmedia
 
Audience Research - 4018
Audience Research - 4018Audience Research - 4018
Audience Research - 4018haverstockmedia
 

More from haverstockmedia (20)

Eval 2
Eval 2Eval 2
Eval 2
 
Eval 1
Eval 1Eval 1
Eval 1
 
Music video idea
Music video ideaMusic video idea
Music video idea
 
Video idea weeknd -Amad Islam
Video idea weeknd -Amad IslamVideo idea weeknd -Amad Islam
Video idea weeknd -Amad Islam
 
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)
 
The weeknd lyric analysis By Amad Islam
The weeknd lyric analysis By Amad IslamThe weeknd lyric analysis By Amad Islam
The weeknd lyric analysis By Amad Islam
 
Imvdb
ImvdbImvdb
Imvdb
 
Analysisoflyrics 111010192016-phpapp01
Analysisoflyrics 111010192016-phpapp01Analysisoflyrics 111010192016-phpapp01
Analysisoflyrics 111010192016-phpapp01
 
Beyonce - dance for you
Beyonce -  dance for youBeyonce -  dance for you
Beyonce - dance for you
 
British board of film classication (bbfc)
British board of film classication (bbfc)British board of film classication (bbfc)
British board of film classication (bbfc)
 
3 different ways of classifying audiences
3 different ways of classifying audiences3 different ways of classifying audiences
3 different ways of classifying audiences
 
3 different ways of classifying audiences
3 different ways of classifying audiences3 different ways of classifying audiences
3 different ways of classifying audiences
 
3 different ways of classifying audiences
3 different ways of classifying audiences3 different ways of classifying audiences
3 different ways of classifying audiences
 
3 different ways of classifying audiences
3 different ways of classifying audiences3 different ways of classifying audiences
3 different ways of classifying audiences
 
3 different ways of classifying audiences
3 different ways of classifying audiences3 different ways of classifying audiences
3 different ways of classifying audiences
 
Final Sketch Evaluation - 4018
Final Sketch Evaluation - 4018Final Sketch Evaluation - 4018
Final Sketch Evaluation - 4018
 
Unit 13 assignment 1 report
Unit 13 assignment 1 reportUnit 13 assignment 1 report
Unit 13 assignment 1 report
 
Analysis For Attack The Block - 4018
Analysis For Attack The Block - 4018Analysis For Attack The Block - 4018
Analysis For Attack The Block - 4018
 
Focus Group - 4018
Focus Group - 4018Focus Group - 4018
Focus Group - 4018
 
Audience Research - 4018
Audience Research - 4018Audience Research - 4018
Audience Research - 4018
 

Advertising and marketing

  • 1. Advertising and marketing Advertising is a form of communication for marketing and is used to persuade an audience/customer and manipulate them into buying the advertisers product. Advertising delivers the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, draw customers to the business, and to hold existing customers. Marketing is selling of goods one business to another. Industrial goods are those an industry uses to produce an end product from raw materials. Advertising is a large sector ranging from creative agencies to sales departments. There are 15,000 companies with over 250,000 employees working in advertising. Advertising and marketing annually generates more than six billion in the UK economy. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves using a product name or image with certain qualities in the minds of consumers. However, non-commercial advertisers spend money to advertise items.
  • 2. Abbotts Mead Vickors BBDO AMV BBDO is an advertising agency and subsidiary of Omnicom Group, that works with over 85 brands including: BT, BlackBerry, Sainsbury’s, Aviva, Walkers and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media. The revenue makes this advertising agency the biggest in the UK, and has been since 1997. They have no ownership. AMV was founded by David Abbott, Peter Mead and Adrian Vickers. It is the biggest advertising agency in the UK by revenue, and has been since 1997. AMV is part of the BBDO network, the third largest agency network in the world, with 287 offices across 79 countries. BBDO is consistently ranked in the Gunn Report as the most successful creative network in the world.BBDO is part of the Omnicom Group. Omnicom Group Inc. is a public American global advertising and marketing company. It is a subsidiary of AMV and has a revenue of $14 billion and more than 70,000 employees. The company manages an international network of more than 1,500 agencies and provides services for over 5,000 clients in 100 countries worldwide.
  • 3. BartleBogleHegarty BartleBogleHegarty is a British advertising agency and are notable for their advertising campaigns of the last thirty years. It has seven offices worldwide which are in: London, New York, Los Angeles, Singapore, Shanghai, Mumbai and Sao Paulo. They employ more than 900 staff globally. They have no ownership. BBH have worked for brands such asPlaystation, Audi, Vodafone and Levi Straus, Lynx and have recently opened a ‘marketing skunkworks’ division called BBH Labs. The company was responsible for commercials such as Levi’s “Laundrette”, and Levi’s “Flatbeat”.