1. Advertising and marketing
Advertising is a form of communication for marketing and is used to persuade an
audience/customer and manipulate them into buying the advertisers product.
Advertising delivers the proper message to customers and prospective customers.
The purpose of advertising is to convince customers that a company's services or
products are the best, enhance the image of the company, point out and create a
need for products or services, demonstrate new uses for established products,
announce new products and programs, draw customers to the business, and to hold
existing customers.
Marketing is selling of goods one business to another. Industrial goods are those an
industry uses to produce an end product from raw materials.
Advertising is a large sector ranging from creative agencies to sales departments. There
are 15,000 companies with over 250,000 employees working in advertising. Advertising
and marketing annually generates more than six billion in the UK economy.
Commercial advertisers often seek to generate increased consumption of their
products or services through "branding," which involves using a product name or
image with certain qualities in the minds of consumers. However, non-commercial
advertisers spend money to advertise items.
2. Abbotts Mead Vickors BBDO
AMV BBDO is an advertising agency and subsidiary of Omnicom Group, that
works with over 85 brands including: BT, BlackBerry, Sainsbury’s, Aviva,
Walkers and Mars. AMV campaigns may incorporate digital, social,
experiential, print or broadcast media. The revenue makes this advertising
agency the biggest in the UK, and has been since 1997. They have no
ownership.
AMV was founded by David Abbott, Peter Mead and Adrian Vickers. It is the
biggest advertising agency in the UK by revenue, and has been since 1997.
AMV is part of the BBDO network, the third largest agency network in the
world, with 287 offices across 79 countries. BBDO is consistently ranked in the
Gunn Report as the most successful creative network in the world.BBDO is
part of the Omnicom Group. Omnicom Group Inc. is a public American global
advertising and marketing company. It is a subsidiary of AMV and has a
revenue of $14 billion and more than 70,000 employees. The company
manages an international network of more than 1,500 agencies and provides
services for over 5,000 clients in 100 countries worldwide.
3. BartleBogleHegarty
BartleBogleHegarty is a British advertising agency and are
notable for their advertising campaigns of the last thirty years. It
has seven offices worldwide which are in: London, New York, Los
Angeles, Singapore, Shanghai, Mumbai and Sao Paulo. They
employ more than 900 staff globally. They have no ownership.
BBH have worked for brands such asPlaystation, Audi, Vodafone
and Levi Straus, Lynx and have recently opened a ‘marketing
skunkworks’ division called BBH Labs. The company was
responsible for commercials such as Levi’s “Laundrette”, and
Levi’s “Flatbeat”.