4. Representation
We have some control over how
we represent ourselves, we
choose our clothes, style, the
words we say and the
behaviour we demonstrate.
This gives people an impression
of us that is sometimes positive
and sometimes negative.
Sometimes we can be
represented in a way we did
not expect in photographs and
images.
7. how is thehow is the
QueenQueen
representedrepresented inin
this image?this image?
8.
9. how is thehow is the
QueenQueen
representedrepresented
in thisin this
image,image,
comparedcompared
to in theto in the
poster?poster?
10. Representation does not just concern
individuals, it can effect groups of people,
organisations, locations, companies,
institutions and many more.
11. In your groups
1 group will create a tableaux representing
students in a positive way
1 group will create a tableaux representing
students in a negative way.
12. What representational issues can you
identify in this video?
• http://www.youtube.com/watch?v=ajmI1P3r1w4
Watch the video and make notes
13. Stereotypes and
countertypes
What is a stereotype?
A stereotype is used to catergorize a group of
people. It is often an outdated association about
behaviour, attitude or looks that is used to
categorize ALL people in that group.
What stereotypes can you identify?
Can you think if any that are commonly
represented in media texts?
15. Chose a magazine
cover or print advert
Write an analysis (using PEA) of the representations constructed in
the media text. Include the following:
•What is the denotation and connotation of the image?
•What representations are being constructed? (working for a C or
above? Consider HOW they are constructed – costume, choice of
model, makeup, costume etc)
•Are they positive or negative? Why? How do you know?
•Do they conform to a stereotype? Are they a countertype?
•Who is the target audience for this image? How do you know?
