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Enhancing Nonprofits Presence on the Web

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The document discusses various online marketing strategies that non-profits can use to increase their bottom line, including search engine optimization, social media, video sharing, and advertising. It recommends leveraging free tools from Google like AdWords, Analytics, Sites, and YouTube to get messages out and track engagement. Non-profits are encouraged to create profiles on Facebook, Twitter, and MySpace to engage relevant audiences and promote causes.

TechnologyBusinessSelf Improvement
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How Your Web Presence Can Increase the Bottom Line March 24, 2009 www.iclarityonline.com
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Taking Advantage of Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Taking Advantage of Google
Taking Advantage of Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Taking Advantage of Google ,[object Object]
Taking Advantage of Google ,[object Object],[object Object],[object Object],[object Object],[object Object]
Taking Advantage of Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Taking Advantage of Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Taking Advantage of Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Grants ,[object Object],[object Object],[object Object],[object Object]
Taking Advantage of Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Grants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Grants ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Earth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Natural Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object]
Social Media ,[object Object],Viral + multi-way + participatory + user generated = social media
Social Media ,[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leveraging YouTube ,[object Object],[object Object],[object Object],[object Object],Source: Collactive Survey, published January 2008
Leveraging YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leveraging YouTube ,[object Object],[object Object],[object Object]
Leveraging YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leveraging YouTube ,[object Object],[object Object]
Yahoo! Can Help Too! ,[object Object],[object Object],[object Object],[object Object]
Advertising on Your Web Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Workshops ,[object Object],[object Object],[object Object],[object Object]
Thank You Want a copy of this presentation? Go to http://iclarityonline.blogspot.com Stay informed: Follow me on Twitter Connect with me on LinkedIn Friend me on Facebook

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Enhancing Nonprofits Presence on the Web

  • 1. How Your Web Presence Can Increase the Bottom Line March 24, 2009 www.iclarityonline.com
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  • 44. Thank You Want a copy of this presentation? Go to http://iclarityonline.blogspot.com Stay informed: Follow me on Twitter Connect with me on LinkedIn Friend me on Facebook