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Ben Hamey
@hamey @bonobo
we make apps for
millions of PEOPLE

@hamey @bonobo
#1 Social Networking App (USA)

@hamey @bonobo
#1 Social Networking App (AU)

@hamey @bonobo
#1 Entertainment App (Japan)

@hamey @bonobo
#1 Navigation App (Multiple)

@hamey @bonobo
@hamey @bonobo
let’s get something
straight

@hamey @bonobo
user experience isN’T


@hamey @bonobo
user experience isN’T
a step in the process


@hamey @bonobo
user experience isN’T
making something pretty


@hamey @bonobo
user experience isN’T
about technology


@hamey @bonobo
user experience isN’T
retrofitted


@hamey @bonobo
user experience is


@hamey @bonobo
user experience is
EVERYONE’S JOB

@hamey @bonobo
user experience is
anthropology, psychology,
usability, research,
behaviour, graphic design...
@hamey @bonobo
user experience is
making experiences better.
not designing them.

@hamey @bonobo
1.
how to...
KEEP PRODUCT DESIGN
LEAN
@hamey @bonobo
hire a designer
@hamey @bonobo
@hamey @bonobo
http://www.jeffgothelf.com/




@hamey @bonobo
just get someone
            using it
@hamey @bonobo
the earlier the test,
   the less it matters
        who IT IS

@hamey @bonobo
watch, listen


@hamey @bonobo
give testers a goal


@hamey @bonobo
sometimes people
     don’t know what is
       good for them

@hamey @bonobo
cradle to grave flow


@hamey @bonobo
2.
how to...
REDUCE UNCERTAINTY
@hamey @bonobo
big scope
                  =
           big uncertainty

@hamey @bonobo
FAIL FAST BY
            BETTING SMALL

@hamey @bonobo
prevent snowballs


@hamey @bonobo
daily show and tell


@hamey @bonobo
3.
how to...
make wireframes
THAT DON’t SUCK
@hamey @bonobo
wireframes don’t
            show flow

@hamey @bonobo
wireframes are
              abstract

@hamey @bonobo
wireframes can make
     you focus on the
        wrong thing

@hamey @bonobo
rough prototypes kick
  ass over wireframes

@hamey @bonobo
Prototypes         BALSAMIQ             MOCKSUP
 (mac app store)   (www.balsamiq.com)   (www.MOCKSUP.com)




@hamey @bonobo
4.
how to...
GET A DESIGN BUDGET
WORTH MILLIONS
@hamey @bonobo
steal.

@hamey @bonobo
most problems have
     been solved before

@hamey @bonobo
steal, edit, iterate


@hamey @bonobo
@hamey @bonobo
pttrns.com

    mobile-patterns.com

            PATTERNTAP.com
@hamey @bonobo
5.
how to...
NAIL EVERY FEATURE
@hamey @bonobo
explore lots,
                  refine few

@hamey @bonobo
www.37signals.com/svn


@hamey @bonobo
www.37signals.com/svn


@hamey @bonobo
@hamey @bonobo
assume you’ll
         throw away MOST
          of what you do

@hamey @bonobo
10:3:1
@hamey @bonobo
6.
how to...
shoot assumptions in
the face
@hamey @bonobo
you’ve spent your
   recent life thinking
    about this product

@hamey @bonobo
your customer hasn’t


@hamey @bonobo
@hamey @bonobo
tell people what
       your app actually
         freaking does

@hamey @bonobo
then explain
          the features to
              your mum

@hamey @bonobo
@hamey @bonobo
ONE THING AT A TIME
@hamey @bonobo
proprietary language
       is dangerous

@hamey @bonobo
MonkeyChat™
      Just refer 3 Chimplets to
       earn 100 SugarPoints!*
      *SugarPoints only available to Treehouse Members



@hamey @bonobo
@hamey @bonobo
7.
how to...
position your product
@hamey @bonobo
HOW WILL YOUR
PRODUCT FIT INTO
YOUR CUSTOMER’S
     LIFE?
TECHNOLOGY   FEATURE
     focus   focus


             what
  why        how
Thanks
@hamey @bonobo
Follow @bonobo


@hamey @bonobo

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