Ben Hamey@hamey @bonobo
we make apps formillions of PEOPLE@hamey @bonobo
#1 Social Networking App (USA)@hamey @bonobo
#1 Social Networking App (AU)@hamey @bonobo
#1 Entertainment App (Japan)@hamey @bonobo
#1 Navigation App (Multiple)@hamey @bonobo
@hamey @bonobo
let’s get somethingstraight@hamey @bonobo
user experience isN’T@hamey @bonobo
user experience isN’Ta step in the process@hamey @bonobo
user experience isN’Tmaking something pretty@hamey @bonobo
user experience isN’Tabout technology@hamey @bonobo
user experience isN’Tretrofitted@hamey @bonobo
user experience is@hamey @bonobo
user experience isEVERYONE’S JOB@hamey @bonobo
user experience isanthropology, psychology,usability, research,behaviour, graphic design...@hamey @bonobo
user experience ismaking experiences better.not designing them.@hamey @bonobo
1.how to...KEEP PRODUCT DESIGNLEAN@hamey @bonobo
hire a designer@hamey @bonobo
@hamey @bonobo
http://www.jeffgothelf.com/@hamey @bonobo
just get someone            using it@hamey @bonobo
the earlier the test,   the less it matters        who IT IS@hamey @bonobo
watch, listen@hamey @bonobo
give testers a goal@hamey @bonobo
sometimes people     don’t know what is       good for them@hamey @bonobo
cradle to grave flow@hamey @bonobo
2.how to...REDUCE UNCERTAINTY@hamey @bonobo
big scope                  =           big uncertainty@hamey @bonobo
FAIL FAST BY            BETTING SMALL@hamey @bonobo
prevent snowballs@hamey @bonobo
daily show and tell@hamey @bonobo
3.how to...make wireframesTHAT DON’t SUCK@hamey @bonobo
wireframes don’t            show flow@hamey @bonobo
wireframes are              abstract@hamey @bonobo
wireframes can make     you focus on the        wrong thing@hamey @bonobo
rough prototypes kick  ass over wireframes@hamey @bonobo
Prototypes         BALSAMIQ             MOCKSUP (mac app store)   (www.balsamiq.com)   (www.MOCKSUP.com)@hamey @bonobo
4.how to...GET A DESIGN BUDGETWORTH MILLIONS@hamey @bonobo
steal.@hamey @bonobo
most problems have     been solved before@hamey @bonobo
steal, edit, iterate@hamey @bonobo
@hamey @bonobo
pttrns.com    mobile-patterns.com            PATTERNTAP.com@hamey @bonobo
5.how to...NAIL EVERY FEATURE@hamey @bonobo
explore lots,                  refine few@hamey @bonobo
www.37signals.com/svn@hamey @bonobo
www.37signals.com/svn@hamey @bonobo
@hamey @bonobo
assume you’ll         throw away MOST          of what you do@hamey @bonobo
10:3:1@hamey @bonobo
6.how to...shoot assumptions inthe face@hamey @bonobo
you’ve spent your   recent life thinking    about this product@hamey @bonobo
your customer hasn’t@hamey @bonobo
@hamey @bonobo
tell people what       your app actually         freaking does@hamey @bonobo
then explain          the features to              your mum@hamey @bonobo
@hamey @bonobo
ONE THING AT A TIME@hamey @bonobo
proprietary language       is dangerous@hamey @bonobo
MonkeyChat™      Just refer 3 Chimplets to       earn 100 SugarPoints!*      *SugarPoints only available to Treehouse Memb...
@hamey @bonobo
7.how to...position your product@hamey @bonobo
HOW WILL YOURPRODUCT FIT INTOYOUR CUSTOMER’S     LIFE?
TECHNOLOGY   FEATURE     focus   focus             what  why        how
Thanks@hamey @bonobo
Follow @bonobo@hamey @bonobo
Practical Approaches to User Experience
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Practical Approaches to User Experience

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From the April presentation by Bonobo at JFDI (Block 71), Singapore. For more good stuff on app design and app development go to www.bonobolabs.com

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Practical Approaches to User Experience

  1. 1. Ben Hamey@hamey @bonobo
  2. 2. we make apps formillions of PEOPLE@hamey @bonobo
  3. 3. #1 Social Networking App (USA)@hamey @bonobo
  4. 4. #1 Social Networking App (AU)@hamey @bonobo
  5. 5. #1 Entertainment App (Japan)@hamey @bonobo
  6. 6. #1 Navigation App (Multiple)@hamey @bonobo
  7. 7. @hamey @bonobo
  8. 8. let’s get somethingstraight@hamey @bonobo
  9. 9. user experience isN’T@hamey @bonobo
  10. 10. user experience isN’Ta step in the process@hamey @bonobo
  11. 11. user experience isN’Tmaking something pretty@hamey @bonobo
  12. 12. user experience isN’Tabout technology@hamey @bonobo
  13. 13. user experience isN’Tretrofitted@hamey @bonobo
  14. 14. user experience is@hamey @bonobo
  15. 15. user experience isEVERYONE’S JOB@hamey @bonobo
  16. 16. user experience isanthropology, psychology,usability, research,behaviour, graphic design...@hamey @bonobo
  17. 17. user experience ismaking experiences better.not designing them.@hamey @bonobo
  18. 18. 1.how to...KEEP PRODUCT DESIGNLEAN@hamey @bonobo
  19. 19. hire a designer@hamey @bonobo
  20. 20. @hamey @bonobo
  21. 21. http://www.jeffgothelf.com/@hamey @bonobo
  22. 22. just get someone using it@hamey @bonobo
  23. 23. the earlier the test, the less it matters who IT IS@hamey @bonobo
  24. 24. watch, listen@hamey @bonobo
  25. 25. give testers a goal@hamey @bonobo
  26. 26. sometimes people don’t know what is good for them@hamey @bonobo
  27. 27. cradle to grave flow@hamey @bonobo
  28. 28. 2.how to...REDUCE UNCERTAINTY@hamey @bonobo
  29. 29. big scope = big uncertainty@hamey @bonobo
  30. 30. FAIL FAST BY BETTING SMALL@hamey @bonobo
  31. 31. prevent snowballs@hamey @bonobo
  32. 32. daily show and tell@hamey @bonobo
  33. 33. 3.how to...make wireframesTHAT DON’t SUCK@hamey @bonobo
  34. 34. wireframes don’t show flow@hamey @bonobo
  35. 35. wireframes are abstract@hamey @bonobo
  36. 36. wireframes can make you focus on the wrong thing@hamey @bonobo
  37. 37. rough prototypes kick ass over wireframes@hamey @bonobo
  38. 38. Prototypes BALSAMIQ MOCKSUP (mac app store) (www.balsamiq.com) (www.MOCKSUP.com)@hamey @bonobo
  39. 39. 4.how to...GET A DESIGN BUDGETWORTH MILLIONS@hamey @bonobo
  40. 40. steal.@hamey @bonobo
  41. 41. most problems have been solved before@hamey @bonobo
  42. 42. steal, edit, iterate@hamey @bonobo
  43. 43. @hamey @bonobo
  44. 44. pttrns.com mobile-patterns.com PATTERNTAP.com@hamey @bonobo
  45. 45. 5.how to...NAIL EVERY FEATURE@hamey @bonobo
  46. 46. explore lots, refine few@hamey @bonobo
  47. 47. www.37signals.com/svn@hamey @bonobo
  48. 48. www.37signals.com/svn@hamey @bonobo
  49. 49. @hamey @bonobo
  50. 50. assume you’ll throw away MOST of what you do@hamey @bonobo
  51. 51. 10:3:1@hamey @bonobo
  52. 52. 6.how to...shoot assumptions inthe face@hamey @bonobo
  53. 53. you’ve spent your recent life thinking about this product@hamey @bonobo
  54. 54. your customer hasn’t@hamey @bonobo
  55. 55. @hamey @bonobo
  56. 56. tell people what your app actually freaking does@hamey @bonobo
  57. 57. then explain the features to your mum@hamey @bonobo
  58. 58. @hamey @bonobo
  59. 59. ONE THING AT A TIME@hamey @bonobo
  60. 60. proprietary language is dangerous@hamey @bonobo
  61. 61. MonkeyChat™ Just refer 3 Chimplets to earn 100 SugarPoints!* *SugarPoints only available to Treehouse Members@hamey @bonobo
  62. 62. @hamey @bonobo
  63. 63. 7.how to...position your product@hamey @bonobo
  64. 64. HOW WILL YOURPRODUCT FIT INTOYOUR CUSTOMER’S LIFE?
  65. 65. TECHNOLOGY FEATURE focus focus what why how
  66. 66. Thanks@hamey @bonobo
  67. 67. Follow @bonobo@hamey @bonobo

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