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E Business Maturity Model 2.0 Ac

E Business Maturity Model 2.0 Ac



Basic presentation of the Atos Consulting E-Business Maturity Model, the key organizational elements and growth stages. This model is used in the E-Business Benchmark 2008.

Basic presentation of the Atos Consulting E-Business Maturity Model, the key organizational elements and growth stages. This model is used in the E-Business Benchmark 2008.



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    E Business Maturity Model 2.0 Ac E Business Maturity Model 2.0 Ac Presentation Transcript

    • E-Business Maturity Model 2.0 “ organizing for the e-future” Gijsbert van der Sleen September 2008
    • organizations have been on the road to e-business for quite some time now …
    • but e-business organization models and research on it, are from just after the start of the internet hype …
    • the most recent model is from 2001!
    • but e-business is never finished !
    • new developments continually arise, causing the maturity model to be adopted …
    • and we can safely say , that the world has changed considerably since 2001 …
    • just a few of the trends, which impact the e-business organization …
    • the social web The web is not just linking information The web is linking people trend 1 http://www.youtube.com/watch?v=6gmP4nk0EOE
    • shift of control prosumers : the consumer as supplier customers as source of information and inspiration customers as participant in product development (co-creation) customers as experts trend 2
    • convergence of media multi channel integration instant messaging location based services trend 3
    • decreasing time to market trend 4 online campaigning content management
    • full self service automation of customer contact trend 5
    • Apparently they are all working for the same customer … transparency trend 6
    • so , if the (online) world is changing dramatically …
    • how come the e-business maturity models did not change?
    • and what do all these changes mean for organizations??
    • in order to assess this the e-business maturity model 2.0 has been developed
    • some definitions …
    • e-business all customer facing business processes using internet technologies (HTML, XML, WAP, SMS, EDI, etc.)
    • the e-business maturity model …
    • is developed to help organizations identify …
    • where they are …
    • where they want to be …
    • and which factors need to be overcome …
    • to ensure that they get there …
    • five levels of e-business maturity are identified ...
    • based on the standard capability maturity model …
    • e-business unplanned e-business initiatives are ad hoc , unplanned and even chaotic . Few processes are defined , and success depends on individual effort essentially, the organization lacks the capability to meet commitments consistently level 1: initial
    • e-business aware basic e-business processes established necessary to repeat earlier successes the focus is on developing the capabilities of the organization, small central e-business group (usually part of marketing), e-business not yet part of planning process level 2: repeatable
    • e-business enabled central e-business strategy and planning process , towards a centralized model (IT and competences) best practices integrated into a common e-business process , deployed across the organization level 3: defined
    • e-business integrated level 4: managed enterprise orientation, e-business part of department plans and review cycle , p+l organized , departmental competence centers (ICT, marketing, etc.) detailed performance measures of the e-business process and applications collected , quantitatively understood and controlled
    • extended enterprise e-business focused on customers needs ( extended enterprise ), part of corporate strategy , towards decentralized e-business model continuous evaluation of e-business improvements enabled by quantitative feedback , piloting innovative ideas and technologies level 5: optimized
    • four key areas of the organization are covered …
    • combined , this leads to the e-business maturity model +
    • want to know what it looks like??
    • thought you might!
    • 7 key recommendations
      • integrate e-business goals and objectives on all levels of strategic and operational planning
      • make ownership of e-business transparent throughout the whole organization
      • build sponsorship and involvement at senior and operational level
      • bridge the gap between different units in the organization, specifically marketing and IT
      • integrate e-business in multi channel strategies
      • specify the role and location of the e-business competences
      • continually measure e-business performance and take corrective action where needed
    • more information? © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com http://www.maxx-online.nl
    • For more information please contact: Gijsbert van der Sleen Principal Consultant m +31 (0)6 51 366 308 E: [email_address] B: http://maxx-online.nl L: http://www.linkedin.com/in/gvdsleen