E Business Maturity Model 2.0 Ac


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Basic presentation of the Atos Consulting E-Business Maturity Model, the key organizational elements and growth stages. This model is used in the E-Business Benchmark 2008.

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E Business Maturity Model 2.0 Ac

  1. 1. E-Business Maturity Model 2.0 “ organizing for the e-future” Gijsbert van der Sleen September 2008
  2. 2. organizations have been on the road to e-business for quite some time now …
  3. 3. but e-business organization models and research on it, are from just after the start of the internet hype …
  4. 4. the most recent model is from 2001!
  5. 5. but e-business is never finished !
  6. 6. new developments continually arise, causing the maturity model to be adopted …
  7. 7. and we can safely say , that the world has changed considerably since 2001 …
  8. 8. just a few of the trends, which impact the e-business organization …
  9. 9. the social web The web is not just linking information The web is linking people trend 1 http://www.youtube.com/watch?v=6gmP4nk0EOE
  10. 10. shift of control prosumers : the consumer as supplier customers as source of information and inspiration customers as participant in product development (co-creation) customers as experts trend 2
  11. 11. convergence of media multi channel integration instant messaging location based services trend 3
  12. 12. decreasing time to market trend 4 online campaigning content management
  13. 13. full self service automation of customer contact trend 5
  14. 14. Apparently they are all working for the same customer … transparency trend 6
  15. 15. so , if the (online) world is changing dramatically …
  16. 16. how come the e-business maturity models did not change?
  17. 17. and what do all these changes mean for organizations??
  18. 18. in order to assess this the e-business maturity model 2.0 has been developed
  19. 19. some definitions …
  20. 20. e-business all customer facing business processes using internet technologies (HTML, XML, WAP, SMS, EDI, etc.)
  21. 21. the e-business maturity model …
  22. 22. is developed to help organizations identify …
  23. 23. where they are …
  24. 24. where they want to be …
  25. 25. and which factors need to be overcome …
  26. 26. to ensure that they get there …
  27. 27. five levels of e-business maturity are identified ...
  28. 28. based on the standard capability maturity model …
  29. 29. e-business unplanned e-business initiatives are ad hoc , unplanned and even chaotic . Few processes are defined , and success depends on individual effort essentially, the organization lacks the capability to meet commitments consistently level 1: initial
  30. 30. e-business aware basic e-business processes established necessary to repeat earlier successes the focus is on developing the capabilities of the organization, small central e-business group (usually part of marketing), e-business not yet part of planning process level 2: repeatable
  31. 31. e-business enabled central e-business strategy and planning process , towards a centralized model (IT and competences) best practices integrated into a common e-business process , deployed across the organization level 3: defined
  32. 32. e-business integrated level 4: managed enterprise orientation, e-business part of department plans and review cycle , p+l organized , departmental competence centers (ICT, marketing, etc.) detailed performance measures of the e-business process and applications collected , quantitatively understood and controlled
  33. 33. extended enterprise e-business focused on customers needs ( extended enterprise ), part of corporate strategy , towards decentralized e-business model continuous evaluation of e-business improvements enabled by quantitative feedback , piloting innovative ideas and technologies level 5: optimized
  34. 34. four key areas of the organization are covered …
  35. 36. combined , this leads to the e-business maturity model +
  36. 37. want to know what it looks like??
  37. 38. thought you might!
  38. 39. 7 key recommendations <ul><li>integrate e-business goals and objectives on all levels of strategic and operational planning </li></ul><ul><li>make ownership of e-business transparent throughout the whole organization </li></ul><ul><li>build sponsorship and involvement at senior and operational level </li></ul><ul><li>bridge the gap between different units in the organization, specifically marketing and IT </li></ul><ul><li>integrate e-business in multi channel strategies </li></ul><ul><li>specify the role and location of the e-business competences </li></ul><ul><li>continually measure e-business performance and take corrective action where needed </li></ul>
  39. 40. more information? © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com http://www.maxx-online.nl
  40. 41. For more information please contact: Gijsbert van der Sleen Principal Consultant m +31 (0)6 51 366 308 E: [email_address] B: http://maxx-online.nl L: http://www.linkedin.com/in/gvdsleen