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E-Business Maturity Model 2.0  “ organizing for the e-future” Gijsbert van der Sleen September 2008
organizations  have been on the  road to  e-business   for quite some  time now …
but  e-business organization  models  and research on it,  are from just  after  the start of the internet  hype  …
the  most recent  model  is from 2001!
but  e-business  is never  finished !
new developments continually arise, causing the  maturity model  to be  adopted  …
and we can  safely say ,  that the world has  changed   considerably  since 2001 …
just a few of the  trends, which  impact  the e-business organization …
the  social  web The web is not just linking  information The web is linking  people trend 1 http://www.youtube.com/watch?...
shift  of control prosumers : the consumer as supplier customers as  source  of information and inspiration customers as p...
convergence  of media multi channel integration instant messaging location based services trend 3
decreasing  time to market trend 4 online campaigning content management
full  self service automation of customer contact trend 5
Apparently they are all working for the same customer … transparency trend 6
so , if the (online) world  is changing  dramatically  …
how come  the e-business  maturity models  did  not  change?
and  what  do all these changes  mean  for organizations??
in order to  assess  this the  e-business maturity model  2.0 has been  developed
some  definitions  …
e-business all  customer facing   business processes  using  internet  technologies  (HTML, XML, WAP, SMS, EDI, etc.)
the  e-business maturity  model …
is developed to  help   organizations  identify  …
where  they  are  …
where  they want to  be  …
and which  factors  need  to be  overcome  …
to ensure that they  get there  …
five  levels  of  e-business  maturity   are  identified  ...
based on the  standard  capability maturity model …
e-business unplanned e-business initiatives are  ad hoc ,  unplanned  and even  chaotic . Few processes are  defined , and...
e-business aware basic  e-business processes  established  necessary to  repeat  earlier successes the  focus  is on  deve...
e-business enabled central  e-business  strategy  and  planning   process , towards a  centralized model  (IT and competen...
e-business integrated level 4: managed enterprise orientation,  e-business part of department  plans  and  review cycle , ...
extended enterprise e-business  focused  on customers needs ( extended enterprise ), part of  corporate strategy , towards...
four  key areas  of the organization are covered …
 
combined , this leads to the  e-business  maturity model +
want to  know  what it looks like??
thought  you  might!
7 key recommendations <ul><li>integrate  e-business goals and objectives  on all levels  of strategic and operational plan...
more information? © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com http://www.maxx-...
For more information please contact:   Gijsbert van der Sleen Principal Consultant m  +31 (0)6 51 366 308 E:  [email_addre...
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E Business Maturity Model 2.0 Ac

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Basic presentation of the Atos Consulting E-Business Maturity Model, the key organizational elements and growth stages. This model is used in the E-Business Benchmark 2008.

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E Business Maturity Model 2.0 Ac

  1. 1. E-Business Maturity Model 2.0 “ organizing for the e-future” Gijsbert van der Sleen September 2008
  2. 2. organizations have been on the road to e-business for quite some time now …
  3. 3. but e-business organization models and research on it, are from just after the start of the internet hype …
  4. 4. the most recent model is from 2001!
  5. 5. but e-business is never finished !
  6. 6. new developments continually arise, causing the maturity model to be adopted …
  7. 7. and we can safely say , that the world has changed considerably since 2001 …
  8. 8. just a few of the trends, which impact the e-business organization …
  9. 9. the social web The web is not just linking information The web is linking people trend 1 http://www.youtube.com/watch?v=6gmP4nk0EOE
  10. 10. shift of control prosumers : the consumer as supplier customers as source of information and inspiration customers as participant in product development (co-creation) customers as experts trend 2
  11. 11. convergence of media multi channel integration instant messaging location based services trend 3
  12. 12. decreasing time to market trend 4 online campaigning content management
  13. 13. full self service automation of customer contact trend 5
  14. 14. Apparently they are all working for the same customer … transparency trend 6
  15. 15. so , if the (online) world is changing dramatically …
  16. 16. how come the e-business maturity models did not change?
  17. 17. and what do all these changes mean for organizations??
  18. 18. in order to assess this the e-business maturity model 2.0 has been developed
  19. 19. some definitions …
  20. 20. e-business all customer facing business processes using internet technologies (HTML, XML, WAP, SMS, EDI, etc.)
  21. 21. the e-business maturity model …
  22. 22. is developed to help organizations identify …
  23. 23. where they are …
  24. 24. where they want to be …
  25. 25. and which factors need to be overcome …
  26. 26. to ensure that they get there …
  27. 27. five levels of e-business maturity are identified ...
  28. 28. based on the standard capability maturity model …
  29. 29. e-business unplanned e-business initiatives are ad hoc , unplanned and even chaotic . Few processes are defined , and success depends on individual effort essentially, the organization lacks the capability to meet commitments consistently level 1: initial
  30. 30. e-business aware basic e-business processes established necessary to repeat earlier successes the focus is on developing the capabilities of the organization, small central e-business group (usually part of marketing), e-business not yet part of planning process level 2: repeatable
  31. 31. e-business enabled central e-business strategy and planning process , towards a centralized model (IT and competences) best practices integrated into a common e-business process , deployed across the organization level 3: defined
  32. 32. e-business integrated level 4: managed enterprise orientation, e-business part of department plans and review cycle , p+l organized , departmental competence centers (ICT, marketing, etc.) detailed performance measures of the e-business process and applications collected , quantitatively understood and controlled
  33. 33. extended enterprise e-business focused on customers needs ( extended enterprise ), part of corporate strategy , towards decentralized e-business model continuous evaluation of e-business improvements enabled by quantitative feedback , piloting innovative ideas and technologies level 5: optimized
  34. 34. four key areas of the organization are covered …
  35. 36. combined , this leads to the e-business maturity model +
  36. 37. want to know what it looks like??
  37. 38. thought you might!
  38. 39. 7 key recommendations <ul><li>integrate e-business goals and objectives on all levels of strategic and operational planning </li></ul><ul><li>make ownership of e-business transparent throughout the whole organization </li></ul><ul><li>build sponsorship and involvement at senior and operational level </li></ul><ul><li>bridge the gap between different units in the organization, specifically marketing and IT </li></ul><ul><li>integrate e-business in multi channel strategies </li></ul><ul><li>specify the role and location of the e-business competences </li></ul><ul><li>continually measure e-business performance and take corrective action where needed </li></ul>
  39. 40. more information? © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com http://www.maxx-online.nl
  40. 41. For more information please contact: Gijsbert van der Sleen Principal Consultant m +31 (0)6 51 366 308 E: [email_address] B: http://maxx-online.nl L: http://www.linkedin.com/in/gvdsleen

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