J P. King Auction Marketing  Presentation   for Banco Popular by Richard Moravek and Ray Treco 954-374-9978 November 30, 2...
Auction Marketing Presentation for   Banco Popular
Growing Popularity
What’s in it for you? -- Selling Quickly -- No Contingencies  --Market Value $
TIME Is it important to have your real estate Sold and closed fast? With an agreement today , we could have a  Late Januar...
J.P. King Auction Company’s Experience Produces Results Complete Sell-outs for Top Dollar!
J P King’s Auction Program is Proven, Reliable & Repeatable <ul><ul><li>Grand Opening Events, Inventory Reduction & Close-...
How A J P King Auction Works <ul><ul><li>Multifaceted Marketing Campaign </li></ul></ul><ul><ul><li>Targeting End Users </...
The philosophy behind J. P. King’s successful marketing program
Exposure
<ul><li>Concentrated Magazine & Newspaper Advertising </li></ul><ul><li>Direct Mail Campaign </li></ul><ul><li>Internet Pr...
Exposure Web Media Placement & Public Relations <ul><li>News releases   generate coverage in   local, regional and nationa...
Exposure Newspaper Coverage – Regional and Local Approach : Wall Street Journal--Southeast Miami Herald MH Spanish Edition...
<ul><li>Color Brochures and Color Postcards may be mailed </li></ul><ul><li>To: </li></ul><ul><li>Exclusive   database   o...
 
Exposure Internet Promotion <ul><li>Voted #1 web site in the auction industry </li></ul><ul><li>Approximately 50,000 visit...
Exposure Internet Promotion Builders Association(s) Websites snowbirds.org viviun.com jpking.com campaigner.com condo.com ...
Exposure Television and Radio TV and Radio may be designed to advertise the auction at  on Local / Regional  Television an...
Outbound Telemarketing Campaign <ul><ul><li>An aggressive outbound campaign to targeted buyers, including your prospect li...
Exposure Professional Photography & Virtual Tour <ul><li>To Showcase the properties in the very best light, professional p...
Signs ,Billboards and Banners <ul><ul><li>Attractive Signs will be strategically placed on the Property. </li></ul></ul><u...
Educate
<ul><li>Project Management </li></ul><ul><li>Auction Information </li></ul><ul><li>Extensive Buyer Due Diligence </li></ul...
Education Project Management <ul><li>Your project manager: </li></ul><ul><li>Oversees day-to-day details of the event </li...
Auction Information <ul><li>Receives all incoming calls and enters into database </li></ul><ul><li>Follows up on all inqui...
Education Property Information Package <ul><li>The PIP is one of the most important elements of all our educational effort...
Bidder & Broker On- Line Seminars <ul><li>Bidding & Registration Procedures </li></ul><ul><li>Educate on ownership structu...
Education Pre-Sale Inspection <ul><li>Experienced site directors will work onsite during the scheduled   preview   prior t...
Closure
Your Auction Day Event <ul><li>Staffed by J.P. King Personnel </li></ul><ul><li>Will Take in a upscale hotel ballroom </li...
<ul><li>Broker Incentive Program </li></ul><ul><li>J P King has developed the most  </li></ul><ul><li>effective broker par...
Buyer Brokers Program <ul><li>Most effective   Broker Program   in the industry </li></ul><ul><li>Paid directly by J. P. K...
J. P. King Auction Company   has been named the exclusive  auctioneer for  Who’s Who in Luxury Real Estate®,  whose member...
The High Bidder’s Choice Method: The most effective bidding method to maximize price All bidders are forced to compete to ...
Broadway Station  Myrtle Beach, SC $4.9 Million Registered Bidders   124 Property Tours   208 Bidders from 14 states and C...
<ul><ul><li>The more properties we can sell on a single round of bidding the greater the overall average price, in additio...
A J. P. King Auction has repeatedly proven to sell  large quantities of inventory through a single event Portside Condomin...
What drives a successful auction? <ul><li>The type of auction must be consistent  with the buyers’ perception of their bei...
The Key to a Engaging the Buyers  <ul><li>Selling on an Absolute basis (to the highest bidders without a minimum bid or re...
<ul><li>The winning bidder must deposit a 10% down payment on the day of the auction </li></ul><ul><li>Buyers sign a conti...
AUCTION DAY
The Auction Event “… The most important aspect of the auction for us is the dollar result, which we feel adequately reflec...
Financial Arrangement J. P. King’s receives the 10% Buyer’s  Premium paid by the buyer. J. P. King funds up to a 2% Buyer ...
Real Estate Track Record
Clearwater Cay Club  Clearwater, Florida $3.4 Million States responded   24 Property Tours   95
Liberty Square & Hometown Village Wisconsin $5.4 Million 100% Sellout! 60 properties sold & closed! 147 registered bidders
Rhapsody at Lake Delton & Delton Point $7.8 Million Wisconsin Dells, WI 100% Sellout! 45 units 128 registered bidders from...
North Georgia Showcase Atlanta, GA $8.7 Million Achieved 91% of Broker Price Opinion 100% Sellout! 39 properties were offe...
The Nettleton Condominiums Memphis, TN $5.5 Million Register Bidders   187  Over 450 property tours! 100% Sellout! 30 prop...
Bank Owned Properties Florida, NC, and AL Gulf Coast $7.7 Million Achieved 102% of the reserve prices! 73 registered bidde...
Summer House in Old Ponte Vedra Ponte Vedra, FL $2.3 Million Register Bidders   95 Property Tours   167
The Sage Condominium Austin, Texas $3.7 Million Registered Bidders   79 Website Views 7561 Over 410 property tours!
The Enclave at Eagle Harbor Jacksonville, Florida $4.0 Million Registered Bidders  85 Property Tours   187
Sarasota Collection Sarasota, Florida $19.4 Million Property Tours   26 Web Inquiries 17,448
Vista Hills Condominiums Austin, TX Registered Bidders   42 Web Inquiries   3353 “ Your firm did everything you promised, ...
The Hamptons at Tampa Palms Tampa, FL $5.9 Million 171 registered bidders from 15 states!
$855,948.50 Talladega Development Land Talladega, Alabama Registered Bidders  18
Sundance Trails Ranch Okeechobee, Florida $1.8 Million Registered Bidders  40 Inquiry Calls   79
Golden Spring Development Oxford, Alabama $3.3 Million Registered Bidders  41 Inquiry Calls  251
Jones  Estates Selma, Alabama $1.8 Million Registered Bidders   56 Web Inquiries  3059
Crystal Shores North Sound, Grand Cayman $3.3 Million Inquiry Calls   108 Web Inquiries   2,150
$2.75 Million Plum Creek Development Rapid City, South Dakota
FDIC  Houston and Corpus Christi, TX $4.1 Million Commercial, Residential, and Land Properties
13 states from New Jersey to California Resolution Trust Corporation “…  We must have set a world record for attendance at...
8 States from California to Florida Ocwen $86 Million With over 1900 Properties throughout  8 states
New York, New Jersey and Connecticut Berkeley / Ontra “…  We are highly pleased with the auction results as well as the re...
Farmers & Merchants  Gulf Shores, Alabama Over 50 Commercial & Residential properties and 1000 acres Bank Liquidation Sale
Upcoming SlideShare
Loading in...5
×

Bancopopularnovember302009proposalpresentationforgallowayetc 091201153819 Phpapp02

372

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
372
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • The exposure stage requires all of the above, which we will discuss in detail
  • J.P. King has the most effective PR program in the auction industry. Our program turns your sale into a genuine news event, frequently resulting in positive local, regional and even national coverage. Indeed, our sales are often featured in such media as the Wall Street Journal, Forbes.com, and Bloomberg. Public Relations often enables us to gain coverage in locations of a newspaper not available to advertising at any price, such as section fronts, “above the fold” placements and even Page 1.
  • Hard-hitting newspaper and magazine ads in areas all around the property
  • We will market your property on our award winning website
  • We will market your property on our award winning website
  • Hard-hitting newspaper and magazine ads in areas all around the property
  • J.P. King has the most effective PR program in the auction industry. Our program turns your sale into a genuine news event, frequently resulting in positive local, regional and even national coverage. Indeed, our sales are often featured in such media as the Wall Street Journal, Forbes.com, and Bloomberg. Public Relations often enables us to gain coverage in locations of a newspaper not available to advertising at any price, such as section fronts, “above the fold” placements and even Page 1.
  • The education process is important. A well-informed bidder is a stronger bidder. We will talk about how we educate our buyers.
  • Our project management team will carry out all details of your auction. They coordinate the marketing, including showings, and report regularly to you.
  • J.P. King prepares a PIP that includes all the information a buyer needs, including a title commitment, the purchase contract, property information and more.
  • We will show the property during the two weeks prior to the auction.
  • The closure process is described and includes the elements above.
  • The successful buyer will pay a 10% earnest money deposit after the auction and sign the Purchase Agreement.
  • Bancopopularnovember302009proposalpresentationforgallowayetc 091201153819 Phpapp02

    1. 1. J P. King Auction Marketing Presentation for Banco Popular by Richard Moravek and Ray Treco 954-374-9978 November 30, 2009
    2. 2. Auction Marketing Presentation for Banco Popular
    3. 3. Growing Popularity
    4. 4. What’s in it for you? -- Selling Quickly -- No Contingencies --Market Value $
    5. 5. TIME Is it important to have your real estate Sold and closed fast? With an agreement today , we could have a Late January 2010 auction, with closing in 30 days or less.
    6. 6. J.P. King Auction Company’s Experience Produces Results Complete Sell-outs for Top Dollar!
    7. 7. J P King’s Auction Program is Proven, Reliable & Repeatable <ul><ul><li>Grand Opening Events, Inventory Reduction & Close-Out Events </li></ul></ul>
    8. 8. How A J P King Auction Works <ul><ul><li>Multifaceted Marketing Campaign </li></ul></ul><ul><ul><li>Targeting End Users </li></ul></ul><ul><ul><li>Highly Competitive Bidding Event </li></ul></ul><ul><ul><li>Most Result-Oriented Sales Program </li></ul></ul>“ The auction process accomplished our goals for us. We were able to maximize on the time value of money now…We wouldn’t hesitate to use a J P King auction again.” - Daniel O’Donnell
    9. 9. The philosophy behind J. P. King’s successful marketing program
    10. 10. Exposure
    11. 11. <ul><li>Concentrated Magazine & Newspaper Advertising </li></ul><ul><li>Direct Mail Campaign </li></ul><ul><li>Internet Promotion </li></ul><ul><li>Outbound Telemarketing Plan </li></ul><ul><li>Web Media Placement & Public Relations </li></ul><ul><li>Signage, Billboard & Banners </li></ul>Exposure
    12. 12. Exposure Web Media Placement & Public Relations <ul><li>News releases generate coverage in local, regional and national traditional and electronic media to promote the auction, as well as positioning the auction </li></ul><ul><li>J P King Auctions are frequently covered by such media as PR News Wire, NPR, CNBC, WSJ, New York Times, Forbes, Crain’s, Chicago Tribune and Bloombergs </li></ul>
    13. 13. Exposure Newspaper Coverage – Regional and Local Approach : Wall Street Journal--Southeast Miami Herald MH Spanish Edition South Dade News Leader South Florida Biz’ Journal Orlando Sentinel Kissimmee Papers
    14. 14. <ul><li>Color Brochures and Color Postcards may be mailed </li></ul><ul><li>To: </li></ul><ul><li>Exclusive database of prospective buyers consisting of: </li></ul><ul><li>Targeted Individual Income </li></ul><ul><li>Strategically purchased mailing list </li></ul><ul><li>Area Brokers </li></ul><ul><li>Local Business People </li></ul>Direct Mail and Database J.P. King has the most extensive list of qualified buyers Exposure
    15. 16. Exposure Internet Promotion <ul><li>Voted #1 web site in the auction industry </li></ul><ul><li>Approximately 50,000 visitors per month </li></ul><ul><li>Advertising on other sites such as luxuryrealestate.com </li></ul>
    16. 17. Exposure Internet Promotion Builders Association(s) Websites snowbirds.org viviun.com jpking.com campaigner.com condo.com newcondosonline.com Google ad words Loopnet-- feature ad Miami and Orlando/Kissimmee area websites       Internet Campaign Including , not limited to, the following sites:
    17. 18. Exposure Television and Radio TV and Radio may be designed to advertise the auction at on Local / Regional Television and Radio
    18. 19. Outbound Telemarketing Campaign <ul><ul><li>An aggressive outbound campaign to targeted buyers, including your prospect list, area real estate brokers and select portions of J P King’s prospect list </li></ul></ul>Exposure
    19. 20. Exposure Professional Photography & Virtual Tour <ul><li>To Showcase the properties in the very best light, professional photographs will be taken & utilized in all media </li></ul><ul><li>Additionally, Virtual Tours will be available on-line to present the property to individuals who may be interested in purchasing long distance and will be an effective reminder to those who have previewed the property prior to the auction but are unable to attend on auction day and will participate remotely </li></ul>
    20. 21. Signs ,Billboards and Banners <ul><ul><li>Attractive Signs will be strategically placed on the Property. </li></ul></ul><ul><ul><li>A Billboard and Banners may be secured in the Area. </li></ul></ul>Exposure
    21. 22. Educate
    22. 23. <ul><li>Project Management </li></ul><ul><li>Auction Information </li></ul><ul><li>Extensive Buyer Due Diligence </li></ul><ul><li>Bidder/Broker Seminars </li></ul><ul><li>Property Tours </li></ul>Education
    23. 24. Education Project Management <ul><li>Your project manager: </li></ul><ul><li>Oversees day-to-day details of the event </li></ul><ul><li>Gathers, manages and distributes all auction information </li></ul><ul><li>Maintains communications with you and provides written status reports </li></ul>
    24. 25. Auction Information <ul><li>Receives all incoming calls and enters into database </li></ul><ul><li>Follows up on all inquiries regarding the properties </li></ul><ul><li>Initiates an aggressive outbound campaign to previous </li></ul><ul><li>bidders/buyers as well as brokers </li></ul>Education
    25. 26. Education Property Information Package <ul><li>The PIP is one of the most important elements of all our educational efforts </li></ul><ul><li>Provides and documents property-specific due diligence information </li></ul><ul><li>Online with customer tracking and hard copy </li></ul><ul><li>Serves to make buyers comfortable with the property and helps ensure a smooth closing </li></ul>
    26. 27. Bidder & Broker On- Line Seminars <ul><li>Bidding & Registration Procedures </li></ul><ul><li>Educate on ownership structure </li></ul><ul><li>Sample mock auction </li></ul><ul><li>Closing proceedings </li></ul>
    27. 28. Education Pre-Sale Inspection <ul><li>Experienced site directors will work onsite during the scheduled preview prior to the event to educate buyers on the ownership and location benefits of the property. </li></ul>
    28. 29. Closure
    29. 30. Your Auction Day Event <ul><li>Staffed by J.P. King Personnel </li></ul><ul><li>Will Take in a upscale hotel ballroom </li></ul><ul><li>Will Include Hospitality & Entertainment to set the Tempo and Mood </li></ul><ul><li>Date Certain Event –Closed in 30 Days </li></ul>
    30. 31. <ul><li>Broker Incentive Program </li></ul><ul><li>J P King has developed the most </li></ul><ul><li>effective broker participation program </li></ul><ul><li>Buyer’s Premium </li></ul><ul><li> Funds J P King and Buyer Broker commissions </li></ul><ul><li>Retail Auction Program </li></ul><ul><li> J P King has perfected a highly sophisticated </li></ul><ul><li>plan for offering the units on auction day </li></ul>Closure
    31. 32. Buyer Brokers Program <ul><li>Most effective Broker Program in the industry </li></ul><ul><li>Paid directly by J. P. King from its commission </li></ul><ul><li>Heightens broker awareness of the opportunity presented by the auction </li></ul><ul><li>Encourages broker participation in the events to raise auction prices </li></ul>Closure
    32. 33. J. P. King Auction Company has been named the exclusive auctioneer for Who’s Who in Luxury Real Estate®, whose member brokers represent more than 100,000 premier agents throughout the United States and abroad. “ As the exclusive auctioneer for Who’s Who, J. P. King has repeatedly demonstrated the value of the auction method and their commitment to the highest level of service.” ~Brian Losh CEO at Who’s Who in Luxury Real Estate®
    33. 34. The High Bidder’s Choice Method: The most effective bidding method to maximize price All bidders are forced to compete to win Forces all bidders to compete against each other in each and every round of bidding It significantly stimulates competition and establishes higher prices
    34. 35. Broadway Station Myrtle Beach, SC $4.9 Million Registered Bidders 124 Property Tours 208 Bidders from 14 states and Canada registered at the auction
    35. 36. <ul><ul><li>The more properties we can sell on a single round of bidding the greater the overall average price, in addition to allowing more properties to be sold in the auction </li></ul></ul><ul><ul><li>Back Bay - Sold 86 units in 27 rounds </li></ul></ul><ul><ul><li>Holiday Harbor - Sold 66 units in 20 rounds </li></ul></ul><ul><ul><li>Oak Terrace – Sold 37 units in 18 rounds </li></ul></ul><ul><ul><li>Atlantic City - Sold 33 units in one round </li></ul></ul><ul><ul><li>MastYard West - Sold 40 units in only 21 rounds </li></ul></ul><ul><ul><li>Ocean Point - Sold 23 units in 13 rounds </li></ul></ul><ul><ul><li>CentreWalk - Sold 30 units in 13 rounds </li></ul></ul><ul><ul><li>Camino Real - Sold 42 units in 13 rounds </li></ul></ul>
    36. 37. A J. P. King Auction has repeatedly proven to sell large quantities of inventory through a single event Portside Condominium 103 units Lake Park Condominium 210 units Pittsburgh Cooperatives 135 units Stillwater Resort 324 properties Missouri Condo Portfolio 151 units BackBay Condominium 86 units Houston/Dallas Portfolio 129 houses The Wilderness 86 lots Sugar Beach Condominium 100 units GreenCroft Condominium 87 units Greater Minn. Portfolio 80 units Vermont Portfolio 113 properties New Orleans Gala 212 houses
    37. 38. What drives a successful auction? <ul><li>The type of auction must be consistent with the buyers’ perception of their being able to purchase the property at their own price </li></ul><ul><li>Increasing the number of motivated bidders </li></ul><ul><li>Bidders aggressively pursuing the opportunity to purchase your property at their own price </li></ul>
    38. 39. The Key to a Engaging the Buyers <ul><li>Selling on an Absolute basis (to the highest bidders without a minimum bid or reserve) </li></ul><ul><li>Results in an overall increase in overall response (both inquiries & property tours) from Prospective Buyers </li></ul><ul><li>The total attendance of bidders is increased </li></ul><ul><li>Resulting in Higher prices for the property </li></ul>
    39. 40. <ul><li>The winning bidder must deposit a 10% down payment on the day of the auction </li></ul><ul><li>Buyers sign a contingency-free agreement </li></ul><ul><li>Buyers close within 30 days </li></ul>Terms of the Sale
    40. 41. AUCTION DAY
    41. 42. The Auction Event “… The most important aspect of the auction for us is the dollar result, which we feel adequately reflects the current real estate market in our area.” Peter G. Florey, Benjamin Development Co., Inc.
    42. 43. Financial Arrangement J. P. King’s receives the 10% Buyer’s Premium paid by the buyer. J. P. King funds up to a 2% Buyer Broker commission through our Broker Incentive Program. The Seller is responsible for the funding the exposure, education and closure expenses in the amount of $178,223.00, which represents the Engagement Fee for this auction.
    43. 44. Real Estate Track Record
    44. 45. Clearwater Cay Club Clearwater, Florida $3.4 Million States responded 24 Property Tours 95
    45. 46. Liberty Square & Hometown Village Wisconsin $5.4 Million 100% Sellout! 60 properties sold & closed! 147 registered bidders
    46. 47. Rhapsody at Lake Delton & Delton Point $7.8 Million Wisconsin Dells, WI 100% Sellout! 45 units 128 registered bidders from 13 states Over 400 in attendance auction day!
    47. 48. North Georgia Showcase Atlanta, GA $8.7 Million Achieved 91% of Broker Price Opinion 100% Sellout! 39 properties were offered
    48. 49. The Nettleton Condominiums Memphis, TN $5.5 Million Register Bidders 187 Over 450 property tours! 100% Sellout! 30 properties offered
    49. 50. Bank Owned Properties Florida, NC, and AL Gulf Coast $7.7 Million Achieved 102% of the reserve prices! 73 registered bidders 24 Properties sold & closed
    50. 51. Summer House in Old Ponte Vedra Ponte Vedra, FL $2.3 Million Register Bidders 95 Property Tours 167
    51. 52. The Sage Condominium Austin, Texas $3.7 Million Registered Bidders 79 Website Views 7561 Over 410 property tours!
    52. 53. The Enclave at Eagle Harbor Jacksonville, Florida $4.0 Million Registered Bidders 85 Property Tours 187
    53. 54. Sarasota Collection Sarasota, Florida $19.4 Million Property Tours 26 Web Inquiries 17,448
    54. 55. Vista Hills Condominiums Austin, TX Registered Bidders 42 Web Inquiries 3353 “ Your firm did everything you promised, and the units sold at prices which met our expectations.” ~ Scott Plantowsky, Developer
    55. 56. The Hamptons at Tampa Palms Tampa, FL $5.9 Million 171 registered bidders from 15 states!
    56. 57. $855,948.50 Talladega Development Land Talladega, Alabama Registered Bidders 18
    57. 58. Sundance Trails Ranch Okeechobee, Florida $1.8 Million Registered Bidders 40 Inquiry Calls 79
    58. 59. Golden Spring Development Oxford, Alabama $3.3 Million Registered Bidders 41 Inquiry Calls 251
    59. 60. Jones Estates Selma, Alabama $1.8 Million Registered Bidders 56 Web Inquiries 3059
    60. 61. Crystal Shores North Sound, Grand Cayman $3.3 Million Inquiry Calls 108 Web Inquiries 2,150
    61. 62. $2.75 Million Plum Creek Development Rapid City, South Dakota
    62. 63. FDIC Houston and Corpus Christi, TX $4.1 Million Commercial, Residential, and Land Properties
    63. 64. 13 states from New Jersey to California Resolution Trust Corporation “… We must have set a world record for attendance at an auction event.” “… The tight timing, difficult properties, and logistical problems were major obstacles that your team overcame.” – E. Mark Glannon RTC Metro Office, NJ 37 auctions, over 2,000 assets, 13 states $300,000,000 – 91% of Broker Price Opinion
    64. 65. 8 States from California to Florida Ocwen $86 Million With over 1900 Properties throughout 8 states
    65. 66. New York, New Jersey and Connecticut Berkeley / Ontra “… We are highly pleased with the auction results as well as the response to the many stages of marketing utilized during this auction process.” – Sara A. White Ontra, Inc. over 700 assets, 3 states $50,000,000 – 90% of Broker Price Opinion
    66. 67. Farmers & Merchants Gulf Shores, Alabama Over 50 Commercial & Residential properties and 1000 acres Bank Liquidation Sale
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×