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Are paid links evil? That's the wrong question. .....

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Paid Links Matt Cutts Google Software Engineer SES San Jose, August 21, 2007
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Disclosing payments ,[object Object],[object Object],[object Object],[object Object]
Disclosure on the web ,[object Object],[object Object],[object Object],[object Object]
Clear disclosure to machines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of paid links (These are fine) (These are against our guidelines)
Examples of PPP links
Link-buying obstacles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google’s approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Further reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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