This document discusses Google's decision to potentially pull out of China after experiencing a cyber attack and their desire to operate more freely in the country without censorship. It provides background on internet censorship in China and compares Google's approach to that of other companies like Microsoft and Yahoo that operate within China's restrictions. The potential impacts of Google's stance on its reputation, business in China and internationally, and diplomatic relations between the US and China are also examined.

1. Chocolate Sunday
Monday, January 18, 2010

2. Monday, January 18, 2010

3. 1. The Company
2. The Environment
3. The Industry
4. The News
5. The People
6. The Discussion
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4. Organize the World’s Information
Make it Universally Accessible and Useful
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5. Welcome to
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6. From Googol
to Google
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7. Text Products
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8. The 10 Commandments
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9. 1. Focus on the user and rest will follow
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10. 2. It's best to do one thing really, really well
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11. 3. Fast is Better than Slow
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12. 4. Democracy also Works on the Web
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13. 5. You don't need to be at your desk to need an answer
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14. 6.
You can
make
money
without
doing
evil
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15. 7.There's always more information out there
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16. 8. Need For Information Crosses
All Boarders
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17. 9. You can be serious without a suit
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18. Great just isn't good enough
10.
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19. Behind Google: Macro-economic Environment
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20. Strengths Weaknesses
Innovatives Initiations
Focus on Customers Applications in test mode
Brand Equity
Opportunities Threats
Laws
Cyber-attacks
Expanding profit making Censorship
Loosing market share
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21. P Relationship between Goverment & Companies
E China holds the American debt
S Working Environment
T Innovation is Mandatory
E Cloud Computing
L Corporate Legislation
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22. Industry Overview
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23. Potentiel Entrants
Barriers to entry : high
Experience needed : high
Technology : high
Threat of entry : high
Industry competition
Buyers
Suppliers
Growth rate : high 31.3% in China
Concentration of buyers : low
Supplier’s concentration: low Product differentiation : high
Number of buyer : high
Bargaining power: low Level of concentration : high
Bargaining power: low
Competitive rivalry : high
Substitutes
Other Web Ad Services : med
Facebook : high
Threat of substitute : med - high
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24. Google Market Shares
Chinese Market
Baidu
Others
Google
American Market
Microsoft
Yahoo
Google
Others
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25. Comparison Yield of Google & Baidu Stock Market
15.00% Jan 13, 2010
11.25%
7.50%
% Baidu
% Google
3.75%
0%
-3.75%
-7.50%
1-Dec-09 7-Dec-09 11-Dec-09 17-Dec-09 23-Dec-09 29-Dec-09 4-Jan-10 8-Jan-10 14-Jan-10
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26. NEWS
NEWS EVENT
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39. Monday, January 18, 2010

40. Monday, January 18, 2010

41. Monday, January 18, 2010

42. No More
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43. Our Opinion
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44. Your Opinion
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45. Think About This...
How do you think the US government should diplomatically respond to Googleʼs
actions, keeping in mind an already tense diplomatic relationship with China
What is your opinion on the way Microsoft and Yahoo! have responded?
How do you think the Chinese government
will react to Googleʼs sudden uprising?
How do you think Googleʼs actions will affect
its public image as a “Do no evil” company?
Do you think any of this matters, considering
the fact that the world will end in 2012?
Monday, January 18, 2010

46. Bibliography
Branigan, Tania (2010): Timeline: Chinese internet censorship over the last year
http://www.guardian.co.uk/world/2010/jan/14/china-internet
Ward, Mark (2009): China's Clampdown on tech in Urumqi
http://news.bbc.co.uk/2/hi/technology/8136944.stm
Zittrain, Jonathan/Bellovin, Steven M./Lee, Timothy B./Hypponen, Mikko/Moore, Tyler/Deibert, Ron/Lewis, James A./Anderson, Ross (2010): Can Google
Beat China?
http://roomfordebate.blogs.nytimes.com/2010/01/15/can-google-beat-china/
n/a (2010): Timeline: China and Net Censorship
http://news.bbc.co.uk/2/hi/asia-pacific/8460129.stm
n/a (2006): Net Firms Criticized Over China
http://news.bbc.co.uk/2/hi/technology/4699242.stm
n/a (2010): China Gives First Response to Google Threat
http://news.bbc.co.uk/2/hi/asia-pacific/8458462.stm
n/a (2010): Yahoo Criticised by Alibaba for 'reckless' China stance
http://news.bbc.co.uk/2/hi/asia-pacific/8463413.stm
n/a (2010): Google 'may pull out of China after Gmail cyber attack'
Google 'may pull out of China after Gmail cyber attack'
Melanie Lee and Huang Yuntao (2009) ʻMicrosoft pegs China search market as top priorityʼ
http://www.reuters.com/article/idUSTRE5BS0V620091229?symbol=GOOG.O
Google Blog Spot: A New Approach to China
http://googleblog.blogspot.com/2010/01/new-approach-to-china.html
Maggie Shiels (2010) ʻSecurity experts say Google cyber-attack was routineʼ
http://news.bbc.co.uk/2/hi/technology/8458150.stm
Diane Mermigas ʻ 10 Reasons why Googleʼs China Stand-Off Mattersʼ
http://seekingalpha.com/article/182891-10-reasons-why-google-s-china-stand-off-matters?source=yahoo
Monday, January 18, 2010