5 Principles for
                         Agile & High Speed Development
                               Crucial for Domina...
Let’s start with something we know ....

                500M Users             50M Tweets/Day    1M Check-ins/Day




   ...
Social Interactions escalate, amplify & distribute in
                               a quick & viral way


Tuesday, July 1...
Information propagating via real-time ...




Tuesday, July 13, 2010                                               4
The Power of Mobility
                         Location, Location & Location
Tuesday, July 13, 2010                       ...
Years
                                  Years


                           Year

                          2010
Tuesday, J...
Making the Plaform Accessible to All & Slowly
                                Exerting Control




Tuesday, July 13, 2010 ...
Principle 1
                         “In my beginning is my end”
                                - T. S. Eliot, “East Coke...
What’s the end point for your business or idea?
        Business
          Idea           Seed Stage           Series A to...
What’s your Plan B?



                          Where do you sit
                         in the ecosystem?



  When do ...
Principle 2
                 Make something Customers Need




Tuesday, July 13, 2010                           11
Chlkboard is a realtime local mobile ad network
    helping retail merchants to steer more walk-in
    traffic from near-by...
Principle 3:
                  Less is More in Product Development




Tuesday, July 13, 2010                             ...
How simple we want the process to be?
                  Do we really need them to fill up everything?




Tuesday, July 13,...
Principle 4:
                         Iterate & Pivot based on
                           Feedback & Analytics




Tuesday...
Tuesday, July 13, 2010   16
Principle 5:
               Firehose Strategy: Open the Floodgates!




Tuesday, July 13, 2010                            ...
VALIDATION
                             150+ multi-industry outlet sign up
                         5 paying outlets @ $12...
Current Growth for Chlkboard
                                     3rd Party Apps Introduction
                            ...
3 Key Issues before fundraising




           Do you have a product to demo?
  Can you demonstrate whether you have custo...
Final Thoughts




                         Learn from Everyone,
                            Follow no one,
              ...
“Chlkboard’s API stands
    out with regards to ease of
    implementation.”
    Gibson Tang // Azukisoft // Developer



...
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5 Principles for Agile & High Speed Development

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In this talk in Open Web Asia Conference, we discuss the recent speed on how start-ups like Facebook, Twitter & FourSquare have grown in a rapid pace and also the story on how Chlkboard quickly develop as a start-up to demonstrate three important features before fundraising - (1) demo of prototype and launch to market, (2) getting users and iterate based on feedback and (3) converting customers to pay.

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5 Principles for Agile & High Speed Development

  1. 1. 5 Principles for Agile & High Speed Development Crucial for Dominance Bernard Leong Co-Founder, CTO Tuesday, July 13, 2010 1
  2. 2. Let’s start with something we know .... 500M Users 50M Tweets/Day 1M Check-ins/Day Each has successfully carved out their own dominance. Tuesday, July 13, 2010 2
  3. 3. Social Interactions escalate, amplify & distribute in a quick & viral way Tuesday, July 13, 2010 3
  4. 4. Information propagating via real-time ... Tuesday, July 13, 2010 4
  5. 5. The Power of Mobility Location, Location & Location Tuesday, July 13, 2010 5
  6. 6. Years Years Year 2010 Tuesday, July 13, 2010 6
  7. 7. Making the Plaform Accessible to All & Slowly Exerting Control Tuesday, July 13, 2010 7
  8. 8. Principle 1 “In my beginning is my end” - T. S. Eliot, “East Coker” Tuesday, July 13, 2010 8
  9. 9. What’s the end point for your business or idea? Business Idea Seed Stage Series A to D IPO or Acquisition? Technology Development of standard Industry Idea & Building Communities Standard Tuesday, July 13, 2010 9
  10. 10. What’s your Plan B? Where do you sit in the ecosystem? When do you quit? Tuesday, July 13, 2010 10
  11. 11. Principle 2 Make something Customers Need Tuesday, July 13, 2010 11
  12. 12. Chlkboard is a realtime local mobile ad network helping retail merchants to steer more walk-in traffic from near-by customers. “Ideal solution! This is what we retailers have been looking for to connect” Vivek Goenka // Carrefour // Client Jan 2010 July 2010 Tuesday, July 13, 2010 12
  13. 13. Principle 3: Less is More in Product Development Tuesday, July 13, 2010 13
  14. 14. How simple we want the process to be? Do we really need them to fill up everything? Tuesday, July 13, 2010 14
  15. 15. Principle 4: Iterate & Pivot based on Feedback & Analytics Tuesday, July 13, 2010 15
  16. 16. Tuesday, July 13, 2010 16
  17. 17. Principle 5: Firehose Strategy: Open the Floodgates! Tuesday, July 13, 2010 17
  18. 18. VALIDATION 150+ multi-industry outlet sign up 5 paying outlets @ $120-450/location/month CTR Industry Numbers Current Web Social Media Mobile 0.05% 0.52% 0.14% Chlkboard 14.4% avg Brewerkz: 17.60% Tuesday, July 13, 2010 18
  19. 19. Current Growth for Chlkboard 3rd Party Apps Introduction 400,000 360,000 320,000 280,000 240,000 200,000 160,000 120,000 80,000 40,000 Jan 0 Feb Mar Apr May June July Impressions Tuesday, July 13, 2010 19
  20. 20. 3 Key Issues before fundraising Do you have a product to demo? Can you demonstrate whether you have customers? Can you validate if the customers are willing to pay for the product/service? Tuesday, July 13, 2010 20
  21. 21. Final Thoughts Learn from Everyone, Follow no one, Observe the Patterns, Work Like Hell. Tuesday, July 13, 2010 21
  22. 22. “Chlkboard’s API stands out with regards to ease of implementation.” Gibson Tang // Azukisoft // Developer Thank you “Ideal solution! This is what we retailers have been looking for to connect” Vivek Goenka // Carrefour // Client Co-Founder, CEO, Chlkboard www.chlkboard.com Contact: bleongcw@chlkboard.com Tuesday, July 13, 2010 22

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