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Bus 545 project group orion presentation
- 1. BUS 545 Business 2.0: Digital Age Developing Marketing Strategies for Public Museums via Digital Media 18 May 2011
- 2. Group name: ORION Groupmembers: Ayça Atay 109604188 Burcu Şener 109604201 Cihan Kumru 109604074 Seda Özden 109604172 Group Information
- 4. Marketing of Museum Services
- 5. Museum Marketing via Digital Media
- 6. Turkish Museum Sector and Their Marketing Plans
- 7. The comparison of the services between private museums and public museums
- 8. How public museums should be introduced via digital Media
- 10. Marketing of Museum Services Digital marketing Corporate communication Visitors relations Museum service areas
- 11. Museum Marketing via Digital Media Interactive websites with effective management strategy. Online customer surveys to evaluate customer satisfaction. E-shops for museum gifts and online ticket sales. Social media accounts such as facebook and twitter. Utilize internet advertisements and e-learning tools. Digital games over social media. Smart phone applications. Mobile marketing activities. Broadcasting interesting digital videos over the social media such as vimeo or youtube
- 13. Public museums represent the old civilizations by themselves with their original historical buildings.
- 16. Digital Media Applications http://www.slideshare.net/grouporion http://www.delicious.com/grouporion http://www.istanbulmuzeleri.blogspot.com/ http://www.flickr.com/photos/61106248@N06/5653310573/in/photostream/ http://www.vimeo.com/22641145 https://docs.google.com/document/d/1-Kx3RtWEoDgEpdfRAFAEhRRhOkGj0RsfnWcSbd5-Bm0/edit?hl=en#
Editor's Notes
- With online ticket sales, long queues for buying tickets at the museums will be eliminated and people will be more eager to go to the museums.Facebook and Twitter account to attract social followers interest and open public blog accounts to receive visitors feedbacksSmart phone applications for the geographical location about museums, exhibition activity lists, useful information about the history and glorious attractiveness of museums will be the way to enter people’s pocket
- For example, Prado Museum in Madrid has a recorded inventory and via the agreement they have made with Google, all the people in the world can follow the archive of this museum. In Turkey, it is always said that there are huge archives in public museums but those archive cannot be seen digitally.It may be good to just show some part of the exhibition digitally, so people who see the exhibitions digitally will be eager to visit the museum and see the rest of the exhibition directly at the museum