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Bus 545 project group orion

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Marketing Istanbul Public Museums

EducationBusiness
1 of 3
BUS 545 Business 2.0: Digital Age Project March 2011
Group name: ORION Groupmembers: Ayça Atay 109604188 Burcu Şener 109604201 Seda Özden 109604172 Cihan Kumru 109604074 Group Information
Project Information Subject & Purpose: Developing marketing strategies for Istanbul Public Museums such as Topkapı Palace, Dolmabahçe Palace, etc. via digital media Outline: Presenting information about public museums in Istanbul Taking photos and videos from museums and loading them to Flicker and Vimeo/Dailymotion Constituting blogs to put out up-to-date information and comments about museums and demonstrate how blogs could be used to obtain attention from digital audience Utilizing social media such as Twitter, friendfeed, facebook etc. to enrich the content Result: People (especially teenagers) will be more interested in Istanbul Public Museums Digital media followers will reach more up to date information about public museums via digital media The visitors to public museums will be expected to increase with digital applications about public museums

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Bus 545 project group orion

  • 1. BUS 545 Business 2.0: Digital Age Project March 2011
  • 2. Group name: ORION Groupmembers: Ayça Atay 109604188 Burcu Şener 109604201 Seda Özden 109604172 Cihan Kumru 109604074 Group Information
  • 3. Project Information Subject & Purpose: Developing marketing strategies for Istanbul Public Museums such as Topkapı Palace, Dolmabahçe Palace, etc. via digital media Outline: Presenting information about public museums in Istanbul Taking photos and videos from museums and loading them to Flicker and Vimeo/Dailymotion Constituting blogs to put out up-to-date information and comments about museums and demonstrate how blogs could be used to obtain attention from digital audience Utilizing social media such as Twitter, friendfeed, facebook etc. to enrich the content Result: People (especially teenagers) will be more interested in Istanbul Public Museums Digital media followers will reach more up to date information about public museums via digital media The visitors to public museums will be expected to increase with digital applications about public museums