Jordan Frank gave this presentation as part of a panel at the Special Librarians Association 2012 annual conference. The session focused on monitoring and participating in social media.
Jordan's talk focused on (1) issue of noise and spam in internet facing social media and (2) the use cases and value of using social software in the enterprise.
Similar to Capturing and managing non-traditional information for Competitive Advantage. Tips for leveraging chatter from outside, and inside, the enterprise.
Implementing a Social Media Strategy for Small BusinessKemp Edmonds
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Similar to Capturing and managing non-traditional information for Competitive Advantage. Tips for leveraging chatter from outside, and inside, the enterprise. (20)
HTML Injection Attacks: Impact and Mitigation Strategies
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Capturing and managing non-traditional information for Competitive Advantage. Tips for leveraging chatter from outside, and inside, the enterprise.
1. Pharma Chatter
Capturing and managing non-traditional information for Competitive
Advantage.
Tips for leveraging chatter from outside, and inside, the enterprise.
SLA 2012 - Monday July 16th - Noon to 1:30 PM
Jordan Frank
VP Sales and BD
& Chief Emergineering Ofļ¬cer
jfrank@tractionsoftware.com
@jordanfrank
7. February 8, 2011
JCPenny.com
Ranked 1.3 on 59 Search Terms
from bedding to sweater dresses
The New York Times - February 2, 2011 - The Dirty Little Secrets of Search
8. February 8, 2011
JCPenny.com
Ranked 1.3 on 59 Search Terms
from bedding to sweater dresses
The New York Times - February 2, 2011 - The Dirty Little Secrets of Search
http://www.nytimes.com/2011/02/13/business/13search.html?pagewanted=1&_r=1
15. Need someone to price shop?
Monitor a discussion board?
Hire a Turk!
https://www.mturk.com
16. Need a fake review? A Like or a Link?
Hire a Turk!
17. Need a fake review? A Like or a Link?
Hire a Turk!
ReadWriteWeb - December 16th, 2010 - 40% of New Turks Work Requests Are Note for Spamming
18. Need a fake review? A Like or a Link?
Hire a Turk!
ReadWriteWeb - December 16th, 2010 - 40% of New Turks Work Requests Are Note for Spamming
http://www.readwriteweb.com/archives/study_40_of_new_mechanical_turkers_work_requests_a.php
19. Need a fake review? A Like or a Link?
Hire a Turk!
ReadWriteWeb - December 16th, 2010 - 40% of New Turks Work Requests Are Note for Spamming
http://www.readwriteweb.com/archives/study_40_of_new_mechanical_turkers_work_requests_a.php
A Computer Scientist in Business School
20. Need a fake review? A Like or a Link?
Hire a Turk!
ReadWriteWeb - December 16th, 2010 - 40% of New Turks Work Requests Are Note for Spamming
http://www.readwriteweb.com/archives/study_40_of_new_mechanical_turkers_work_requests_a.php
A Computer Scientist in Business School
http://www.behind-the-enemy-lines.com/2010/12/mechanical-turk-now-with-4092-spam.html
21. Need a fake review? A Like or a Link?
Hire a Turk!
41% of Human Intelligence Tasks
on Mechanical Turk were
classiļ¬able as Spam
ReadWriteWeb - December 16th, 2010 - 40% of New Turks Work Requests Are Note for Spamming
http://www.readwriteweb.com/archives/study_40_of_new_mechanical_turkers_work_requests_a.php
A Computer Scientist in Business School
http://www.behind-the-enemy-lines.com/2010/12/mechanical-turk-now-with-4092-spam.html
23. Want Help with Yelp?
Got 550 Euros?
āa company based out of Madagascar, hires out one of its
full-time 75 employees for 550 euros a month. That single
person is capable of dropping 25,000 fake reviews in
three monthsā
24. Want Help with Yelp?
Got 550 Euros?
āa company based out of Madagascar, hires out one of its
full-time 75 employees for 550 euros a month. That single
person is capable of dropping 25,000 fake reviews in
three monthsā
Eater.com - March 29, 2012 - Shady Company Offers Fake Yelp Reviews for $495
25. Want Help with Yelp?
Got 550 Euros?
āa company based out of Madagascar, hires out one of its
full-time 75 employees for 550 euros a month. That single
person is capable of dropping 25,000 fake reviews in
three monthsā
Eater.com - March 29, 2012 - Shady Company Offers Fake Yelp Reviews for $495
http://eater.com/archives/2012/03/29/shady-company-offers-fake-yelp-reviews-for-495.php
27. Canāt Trust This
As many as 4 out of 10 online reviews are phony or biased in some way, said Bing Liu, a
computer science professor at the University of Illinois in Chicago who develops
software to detect fake reviews. Liu said the challenge for Yelp and other review sites is
in keeping pace with the latest tactics. "It's going to be a problem forever
because the incentive is too high," he said.
28. Canāt Trust This
As many as 4 out of 10 online reviews are phony or biased in some way, said Bing Liu, a
computer science professor at the University of Illinois in Chicago who develops
software to detect fake reviews. Liu said the challenge for Yelp and other review sites is
in keeping pace with the latest tactics. "It's going to be a problem forever
because the incentive is too high," he said.
Members of South Bay BNI ā a chapter of an international business networking group
based in Upland ā said they were unaware of that ban (on networking groups backing
eachother) when they hatched their plan to buck up one another on Yelp.
29. Canāt Trust This
As many as 4 out of 10 online reviews are phony or biased in some way, said Bing Liu, a
computer science professor at the University of Illinois in Chicago who develops
software to detect fake reviews. Liu said the challenge for Yelp and other review sites is
in keeping pace with the latest tactics. "It's going to be a problem forever
because the incentive is too high," he said.
Members of South Bay BNI ā a chapter of an international business networking group
based in Upland ā said they were unaware of that ban (on networking groups backing
eachother) when they hatched their plan to buck up one another on Yelp.
"I got good calls from Yelp once a day," Levine said. He returned the favor with positive
comments for their businesses
30. Canāt Trust This
As many as 4 out of 10 online reviews are phony or biased in some way, said Bing Liu, a
computer science professor at the University of Illinois in Chicago who develops
software to detect fake reviews. Liu said the challenge for Yelp and other review sites is
in keeping pace with the latest tactics. "It's going to be a problem forever
because the incentive is too high," he said.
Members of South Bay BNI ā a chapter of an international business networking group
based in Upland ā said they were unaware of that ban (on networking groups backing
eachother) when they hatched their plan to buck up one another on Yelp.
"I got good calls from Yelp once a day," Levine said. He returned the favor with positive
comments for their businesses
BNI members said they were stunned in June when Yelp pulled their comments.
31. Canāt Trust This
As many as 4 out of 10 online reviews are phony or biased in some way, said Bing Liu, a
computer science professor at the University of Illinois in Chicago who develops
software to detect fake reviews. Liu said the challenge for Yelp and other review sites is
in keeping pace with the latest tactics. "It's going to be a problem forever
because the incentive is too high," he said.
Members of South Bay BNI ā a chapter of an international business networking group
based in Upland ā said they were unaware of that ban (on networking groups backing
eachother) when they hatched their plan to buck up one another on Yelp.
"I got good calls from Yelp once a day," Levine said. He returned the favor with positive
comments for their businesses
BNI members said they were stunned in June when Yelp pulled their comments.
"Yelp picks and chooses how they want to apply things for their own best interests,"
Lee said. "They say it's an unbiased, fair system for reviews, but they manipulate it as
well."
32. Canāt Trust This
As many as 4 out of 10 online reviews are phony or biased in some way, said Bing Liu, a
computer science professor at the University of Illinois in Chicago who develops
software to detect fake reviews. Liu said the challenge for Yelp and other review sites is
in keeping pace with the latest tactics. "It's going to be a problem forever
because the incentive is too high," he said.
Members of South Bay BNI ā a chapter of an international business networking group
based in Upland ā said they were unaware of that ban (on networking groups backing
eachother) when they hatched their plan to buck up one another on Yelp.
"I got good calls from Yelp once a day," Levine said. He returned the favor with positive
comments for their businesses
BNI members said they were stunned in June when Yelp pulled their comments.
"Yelp picks and chooses how they want to apply things for their own best interests,"
Lee said. "They say it's an unbiased, fair system for reviews, but they manipulate it as
well."
LA Times - July 4, 2012 - Yelp Reviews: Can You Trust Them
33. Canāt Trust This
As many as 4 out of 10 online reviews are phony or biased in some way, said Bing Liu, a
computer science professor at the University of Illinois in Chicago who develops
software to detect fake reviews. Liu said the challenge for Yelp and other review sites is
in keeping pace with the latest tactics. "It's going to be a problem forever
because the incentive is too high," he said.
Members of South Bay BNI ā a chapter of an international business networking group
based in Upland ā said they were unaware of that ban (on networking groups backing
eachother) when they hatched their plan to buck up one another on Yelp.
"I got good calls from Yelp once a day," Levine said. He returned the favor with positive
comments for their businesses
BNI members said they were stunned in June when Yelp pulled their comments.
"Yelp picks and chooses how they want to apply things for their own best interests,"
Lee said. "They say it's an unbiased, fair system for reviews, but they manipulate it as
well."
LA Times - July 4, 2012 - Yelp Reviews: Can You Trust Them
http://www.latimes.com/business/la-ļ¬-yelp-reviews-20120704,0,1099294,full.story
34. Did people really like a company?
Biogen has 1096
Employees? Customers?
Robots?
Either way, canāt beat a fake
bagel company...
35. Did people really like a company?
Biogen has 1096
Employees? Customers?
Robots?
Either way, canāt beat a fake
bagel company...
http://www.facebook.com/pages/Biogen-Idec/109376972422800
37. Bagel Adverts: Real $$, Fake Likes
Within 24 hours, VirtualBagel had acquired over 1,600 likes, despite the fact that the
page offered no products and no interesting content.
The statistics showed that the page was most popular in Cairo, with 75% of "likes"
coming from 13 to 17-year-olds.
Mr Ronaldo also likes more than 3,000 other pages.
----------
Earlier this year Facebook revealed that about 5-6% of its 901 million users might be
fake - representing up to 54 million profiles.
Mr Tinmouth asked Facebook to investigate the issue of questionable profiles after one
of his clients refused to pay for his adverts on the basis they had not reached "real
people". The company told him that the majority were authentic, and refused to meet
him to discuss a refund.
38. Bagel Adverts: Real $$, Fake Likes
Within 24 hours, VirtualBagel had acquired over 1,600 likes, despite the fact that the
page offered no products and no interesting content.
The statistics showed that the page was most popular in Cairo, with 75% of "likes"
coming from 13 to 17-year-olds.
Mr Ronaldo also likes more than 3,000 other pages.
----------
Earlier this year Facebook revealed that about 5-6% of its 901 million users might be
fake - representing up to 54 million profiles.
Mr Tinmouth asked Facebook to investigate the issue of questionable profiles after one
of his clients refused to pay for his adverts on the basis they had not reached "real
people". The company told him that the majority were authentic, and refused to meet
him to discuss a refund.
Facebook āLikeā Adverts Tested with Virtual Bagel Experiment
39. Bagel Adverts: Real $$, Fake Likes
Within 24 hours, VirtualBagel had acquired over 1,600 likes, despite the fact that the
page offered no products and no interesting content.
The statistics showed that the page was most popular in Cairo, with 75% of "likes"
coming from 13 to 17-year-olds.
Mr Ronaldo also likes more than 3,000 other pages.
----------
Earlier this year Facebook revealed that about 5-6% of its 901 million users might be
fake - representing up to 54 million profiles.
Mr Tinmouth asked Facebook to investigate the issue of questionable profiles after one
of his clients refused to pay for his adverts on the basis they had not reached "real
people". The company told him that the majority were authentic, and refused to meet
him to discuss a refund.
Facebook āLikeā Adverts Tested with Virtual Bagel Experiment
http://www.bbc.com/news/technology-18822971
40. Bagel Adverts: Real $$, Fake Likes
Within 24 hours, VirtualBagel had acquired over 1,600 likes, despite the fact that the
page offered no products and no interesting content.
The statistics showed that the page was most popular in Cairo, with 75% of "likes"
coming from 13 to 17-year-olds.
Mr Ronaldo also likes more than 3,000 other pages.
----------
Earlier this year Facebook revealed that about 5-6% of its 901 million users might be
fake - representing up to 54 million profiles.
Mr Tinmouth asked Facebook to investigate the issue of questionable profiles after one
of his clients refused to pay for his adverts on the basis they had not reached "real
people". The company told him that the majority were authentic, and refused to meet
him to discuss a refund.
Facebook āLikeā Adverts Tested with Virtual Bagel Experiment
http://www.bbc.com/news/technology-18822971
BBC News - July 12, 2012 - Facebook Likes and Adverts Value Doubted
41. Bagel Adverts: Real $$, Fake Likes
Within 24 hours, VirtualBagel had acquired over 1,600 likes, despite the fact that the
page offered no products and no interesting content.
The statistics showed that the page was most popular in Cairo, with 75% of "likes"
coming from 13 to 17-year-olds.
Mr Ronaldo also likes more than 3,000 other pages.
----------
Earlier this year Facebook revealed that about 5-6% of its 901 million users might be
fake - representing up to 54 million profiles.
Mr Tinmouth asked Facebook to investigate the issue of questionable profiles after one
of his clients refused to pay for his adverts on the basis they had not reached "real
people". The company told him that the majority were authentic, and refused to meet
him to discuss a refund.
Facebook āLikeā Adverts Tested with Virtual Bagel Experiment
http://www.bbc.com/news/technology-18822971
BBC News - July 12, 2012 - Facebook Likes and Adverts Value Doubted
http://www.bbc.com/news/technology-18813237
42. Getting Klout
Preach to the Choir
āAlso, Iāll let you in on a little secret: The folks with the highest
Klout scores are social media types that are followed by other
social media types (itās kind of a vicious cycle). So unless thatās
your target audience (and I seriously doubt it is, because why
would it be?), youāre not only courting the wrong people, youāre
pissing off and alienating your REAL target audience by ignoring
them.āā
43. Getting Klout
Preach to the Choir
āAlso, Iāll let you in on a little secret: The folks with the highest
Klout scores are social media types that are followed by other
social media types (itās kind of a vicious cycle). So unless thatās
your target audience (and I seriously doubt it is, because why
would it be?), youāre not only courting the wrong people, youāre
pissing off and alienating your REAL target audience by ignoring
them.āā
Medi Bistro Ki;u 15, 2012
44. Getting Klout
Preach to the Choir
āAlso, Iāll let you in on a little secret: The folks with the highest
Klout scores are social media types that are followed by other
social media types (itās kind of a vicious cycle). So unless thatās
your target audience (and I seriously doubt it is, because why
would it be?), youāre not only courting the wrong people, youāre
pissing off and alienating your REAL target audience by ignoring
them.āā
Medi Bistro Ki;u 15, 2012
http://www.mediabistro.com/alltwitter/customer-service-klout_b24145
45. So, what are the positive signals
The Bread Crumbs
46. So, what are the positive signals
The Trends
Algorithms or data may not
be ācorrectā or complete,
but if its consistently
measured it offers direction
Big spikes like these in Google trends are most often news driven,
but social media ampliļ¬ed
48. Social Media for the Enteprise?
E2.0 is not W2.0
Thereās an E for a reason
18
49. Social Media for the Enteprise?
E2.0 is not W2.0
Thereās an E for a reason
Drivers are different, work process is
different, incentives are different.
18
50. TeamPage Examples In the Pharma
Competitive Intelligence - Capture and distribute secondary and primary
source information in a community of intelligence.
Regulatory Intelligence - Synthesize regulatory news which may impact
Standard Operating Procedures, distribute with recommendations.
Business Development - Document companies, contacts, opportunities.
Track opportunities through stages.
Research Teams - Documentation, note taking and communication
management.
Glossary - Wiki type glossary of Standard Operating Procedure Terms
Presentation / Conference Info Base - Share, store and search
presentations and PDFs generated internally and gathered from conferences
19
51. Illustrative Screenshot
Beyond activity feeds:
easily organize
information ļ¬ow,
encourage participation,
feature timeless content
like product proļ¬les
20
53. Maybe 0.5, if you are lucky.
What if that number
could be 35?
54. Defense Contractor Case Study
āWikiā of:
- Past performance
- Proposal library
- More
In 1 year for < 100 Users
āBlogā of:
121,495 total actions
- Announcements (internal)
353 Reads per day
- Press releases (external)
35 Reads for every post
- More Tag / Edit > Post
23
55. Start your TeamPage Trial on the cloud
or download free 5 user version
www.tractionsoftware.com
56. Jordan Frank
VP Sales and BD
Chief Emergineering Ofļ¬cer
jfrank@tractionsoftware.com
401-528-1145
Any Questions?
Start your TeamPage Trial on the cloud
or download free 5 user version
www.tractionsoftware.com