4. Applicable anywhere- not just on yelp but other sites as well.
Why do people turn online now?
Founded 2004- story that connects it. All local businesses- not just restaurants. One of the world’s largest consumer websites. Serves one purpose.
Not a slow lead generator- people are using Yelp to find businesses- and then they are spending money quickly.
Recommended reviews count toward your overall star rating. Non recommended ones do not. So why do we have this system? This system helps make sure consumers see the most relevant content. Reviews like the ones you see here, or on your own business page, are usually not recommended because of these 3 reasons: We don’t know a lot about the user that created them The review is an unhelpful rant or rave The review is malicious or heavily biased. If you wondering why specific reviews are recommended or not recommended, my advice to business owners is not to sweat this out too much. The software is constantly looking at reviews, depending on what new information the software has about a given user, or a specific review. BUSINESS RATINGS can change over time. Reviews can go from recommended to not recommended based on how much we know about the user at any given time.
It’s a myth that nothing comes for free. The old legacy sites charged businesses even to list. Yelp is a consumer website, and that means we want as much good quality business information as possible.
Rosie Akenhead: "Online Reviews - a Yelp Case Study"
Online Reviews: A Yelp Case Study
1. The Yelp story
2. Common misconceptions about online reviews
3. Yelp for businesses
4. Tips on responding to reviews
Then vs. Now
*from Emarketer study. All other stats from Nielsen Mobile Study August 2013
64% of the UK now owns a
60% of all searches on Yelp come
Every second, a consumer
generated directions to or called
a business from a Yelp app
Yelp is partnered to Apple Maps
and provides all local review