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Mobile Web: The Expectation of Experience
                                  April 25, 2007
Analytic Design Group
        Suite 300 - 1300 Richards
        Vancouver British Columbia
        V6B 3G6 Canada
        www.analyticdesigngroup.com




        Greg Bell
        User Experience Designer
        office: 604 669 7655
        mobile: 778 995 1014
        greg@analyticdesigngroup.com



Analytic Design Group
        Suite 300 - 1300 Richards
        Vancouver British Columbia
        V6B 3G6 Canada
        www.analyticdesigngroup.com
The expectation of experience.
What this talk is.
What this talk is not.
“User experience is not about how a product
works on the inside. User experience is about how
 it works on the outside, where a person comes
  into contact with it and has to work with it.”
                   - Jesse James Garret, The Elements of User Experience
Experience = Expectation : User is Satisfied
Experience > Expectation : User is Delighted
Experience < Expectation : User is Dissatisfied
What is the mobile web?
+
Why do we care?
“In 2009 there will be an estimated
3 billion mobile phone users worldwide.”
                      - Cameron Moll, Mobile Web Design
Total Estimated World Population: 6,760,177,421




                             Non Mobile Phone Users
  44%
                             Mobile Phone Users
                 56%
But that’s just mobile phones.
Gone are the days of assumed
  context of consumption.
http://www.flickr.com/photos/paulworthington/74193316/
http://www.flickr.com/photos/wyoming_1/169390155/
Mobile strategy should follow existing model,
         but consider new contexts.
2 examples:

    +
My Section
Recommendations based on everything
   I have ever done on the system.
Mobile strategy should follow existing model,
         but consider new contexts.
The concept of “me” is lost.
Amazon Mobile is a bookseller,
not the center of my life with books.
The mobile strategy does not meet
 the expectations of experience.
Mobile strategy should follow existing model,
         but consider new contexts.
Flickr mobile strategy extends the desktop and
         considers the new contexts.
Mobile strategy should follow existing model,
         but consider new contexts.
Thank you.
www.gregbelldesign.com

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Mobile Web: The Expectation of Experience