Acquisition – Encourage membership in loyalty program Business intelligence – What displays attract the most traffic? – How often are customers visiting the fitting rooms? – Combine with customer profile in CRM – get a more detailed picture of preferences and behavior Engage in-store – Welcome customers – Encourage customer on pathto- purchase >>>Introduce new collections >>>Limited-time offers >>>Invite to visit fitting rooms >>>Invite to VIP events Retargeting – Web è Store – Store è Web