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Lessons Learned Number 7, Lean Entrepreneurship, Channels and Customer Relationship

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Lessons Learned in our 7th class of Lean Entrepreneurship Lab in Católica-Lisbon. The class was focused on Channels and Customer Relationship.

Small Business & Entrepreneurship
1 of 6
Lessons Learned #7 3rd November 2014 Group #4 Lean Entrepreneurship Project S4 Diana Moreira Hugo Stevens Jan Otta Judit Kalmár
Channels Product Customers Communication • Marketing • Sales • Distribution • After Sales Support Roles • Costs • Time Available • Fits the Customer Criteria Always Test the Channels!
Marketing Channels 3 Reduced Cost Web Site Social Media Blog Paid TV Events/Fairs Press Recommended
Sales Channels 4 Sales Internet Distributors Sales Force
Relationship with the Customer 5 Get Customers Blog, Web Site, Social Free tests Viral Marketing Keep Customers Communities Newsletters, E-mails Drip Marketing Grow Clients Social Media Articles Recommendations Type of Relationship Consistency with the model
How to Create Traffic? Adwords Google Search - SEO Facebook Ads Linkedin Ads Youtube Blogs 6

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Lessons Learned Number 7, Lean Entrepreneurship, Channels and Customer Relationship

  • 1. Lessons Learned #7 3rd November 2014 Group #4 Lean Entrepreneurship Project S4 Diana Moreira Hugo Stevens Jan Otta Judit Kalmár
  • 2. Channels Product Customers Communication • Marketing • Sales • Distribution • After Sales Support Roles • Costs • Time Available • Fits the Customer Criteria Always Test the Channels!
  • 3. Marketing Channels 3 Reduced Cost Web Site Social Media Blog Paid TV Events/Fairs Press Recommended
  • 4. Sales Channels 4 Sales Internet Distributors Sales Force
  • 5. Relationship with the Customer 5 Get Customers Blog, Web Site, Social Free tests Viral Marketing Keep Customers Communities Newsletters, E-mails Drip Marketing Grow Clients Social Media Articles Recommendations Type of Relationship Consistency with the model
  • 6. How to Create Traffic? Adwords Google Search - SEO Facebook Ads Linkedin Ads Youtube Blogs 6