Stories From and For "Followers" and "Friends"

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How to Find, Report

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Stories From and For "Followers" and "Friends"

  1. 1. Geoffrey M. Graybeal Georgia Scholastic Press Association Sept. 22, 2011
  2. 2. <ul><li>PhD Student & Journalism instructor, Grady College </li></ul><ul><li>Teach news writing and news editing </li></ul><ul><li>Teach and research aspects of social media </li></ul><ul><li>Use social media for work and play (@graybs13 on Twitter) </li></ul><ul><li>Taught a “Media and Message: Communicating in the Digital Age” course to high school students </li></ul><ul><li>Former professional reporter, high school and college newspaper editor </li></ul>
  3. 4. <ul><li>A microblogging service </li></ul><ul><li>Used by 13% of online Americans (’11 Pew report) </li></ul><ul><li>140-character updates, “tweets” </li></ul><ul><li>One in five online Americans 18-to-24 use Twitter. </li></ul><ul><li>Median age of Twitter user: 31 (27 for MySpace; 26 for FB) </li></ul><ul><li>Non-white (Black, Hispanic) use high </li></ul>
  4. 5. Source: 2011 Knight Foundation study Frequency of use for news & information Social networks Internet Mobile Daily 56% 33% 31% Several times a week 20% 32% 19% About once a week 7% 18% 11% Less than once a week 6% 12% 13% Never 10% 6% 27%
  5. 7. <ul><li>@msnbc_breaking MSNBC </li></ul><ul><li>@GaFrontPage Georgia News </li></ul><ul><li>@Cnnbrk CNN </li></ul><ul><li>@onlineathens Athens Banner-Herald </li></ul><ul><li>@AJC Atlanta Journal-Constitution </li></ul><ul><li>@RedandBlack UGA newspaper </li></ul><ul><li>@nprpolitics NPR </li></ul><ul><li>@Washingtonpost Washington Post </li></ul><ul><li>@nytimes New York Times </li></ul>
  6. 12. <ul><li>Find story ideas and sources </li></ul><ul><li>Report </li></ul><ul><li>Distribute </li></ul><ul><li>Promote </li></ul>
  7. 13. <ul><li>“ Follow” (on Twitter): </li></ul><ul><ul><li>Groups/Organizations at your school </li></ul></ul><ul><ul><li>Readers/Potential Sources/Classmates </li></ul></ul><ul><ul><li>Other media outlets </li></ul></ul><ul><ul><li>Media scholars and journalism organizations (Poynter’s Al Tompkins, AEJMC) </li></ul></ul><ul><li>“ Friend” (on Facebook): </li></ul><ul><ul><li>Classmates at your school </li></ul></ul><ul><ul><li>Group pages </li></ul></ul><ul><ul><li>Event listings </li></ul></ul>
  8. 14. <ul><li>@ atompkins What’s the Point of Cheerleading? It is the #1 cause of female injuries in High school and college - WSJ.com http://ow.ly/pRjE </li></ul><ul><li>@Dailytarheel A DTH reporter needs to talk to an '09 grad taking time off - not in school or looking for jobs. know anyone? email [email_address] </li></ul><ul><li>@nytimes Driven to Distraction: Doubts About Scare Tactics on Drivers Who Text http://bit.ly/1dbFDT </li></ul>
  9. 16. <ul><li>On Facebook: </li></ul><ul><ul><li>FCA NE Georgia </li></ul></ul><ul><li>On Twitter: </li></ul><ul><ul><li>@fcanews </li></ul></ul>
  10. 18. <ul><li>Use hashtags to denote a topic </li></ul><ul><li>Can cover and report on speeches, happenings at conferences, events (#gspasoc) </li></ul><ul><li>Can text updates from your cell phone 40404 </li></ul><ul><li>Can use for breaking news events </li></ul><ul><ul><li>Example #atlflood </li></ul></ul><ul><ul><li>#egypt </li></ul></ul><ul><ul><li>#troydavis </li></ul></ul>
  11. 19. <ul><li>“ Unnecessary quotes” blogger speaks to Grady students </li></ul><ul><li>Friday Night football tweets </li></ul><ul><li>DTH live “tweets” during National Championship; Red & Black during Georgia Theatre fire </li></ul><ul><li>Can also incorporate real-time reporting in print (Alternative Story Formats) </li></ul><ul><ul><li>Could publish timeframe of tweets; news/sports </li></ul></ul>
  12. 21. <ul><li>Still need to verify, confirm </li></ul><ul><li>Be skeptical </li></ul><ul><li>Make sure the source you follow is authentic </li></ul><ul><li>Accuracy is important </li></ul><ul><li>You don’t want this to happen </li></ul>
  13. 23. <ul><li>Use of social media in your core product (Follow us on Twitter, See our Facebook page”) </li></ul><ul><li>Promote news about your product to your followers (“Look for the new issue of the school paper on Oct. 1”) </li></ul><ul><li>Promote articles (Look for an in-depth interview w/ Coach in the next issue) </li></ul><ul><li>Create a page or group on FB or MySpace </li></ul><ul><li>Engage in conversation with readers </li></ul>
  14. 26. <ul><li>Manteo (N.C.) Sound to Sea </li></ul><ul><li>Sound To Sea Twitter </li></ul><ul><li>Sound to Sea website </li></ul><ul><li>Sound to Sea Facebook </li></ul>
  15. 28. <ul><li>You must decide. Levels of censorship and control vary at schools. </li></ul><ul><li>Advisors </li></ul><ul><li>Editors </li></ul><ul><li>Reporters </li></ul><ul><li>One “organizational” account versus multiple twitterers </li></ul><ul><li>Social media by nature is an “open” medium </li></ul>
  16. 29. <ul><li>Duke TIP @ UGA Digital Media class blog . </li></ul><ul><li>geoffreygraybeal.com </li></ul><ul><li>Poynter.org (see Mallory Jean Tenore’s work ) </li></ul><ul><li>My.hsj.org </li></ul><ul><li>Steve Buttry </li></ul>
  17. 30. <ul><li>A revolution is taking place! </li></ul>
  18. 31. <ul><li>For more information, feel free to contact me: </li></ul><ul><li>Email: graybs@uga.edu </li></ul><ul><li>@graybs13 on Twitter </li></ul>

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