Target Prescription Bottle Deborah Adler - 2004 Understanding User Activity Institute of Visual Arts Multi prototyping 29years Klaus Rosburg, Brooklyn industrial designer Prototype Bottle Final Bottle •Function over form. [know the •Easy I.D.[name top ]OLD Bottle Design name + how to take it.] •Code red [for caution]•Inconsistent labels /pharmacy •Color coding.[ / family member’s •Information hierarchy. ]•Branding trumps all. [not name •Upside down to save paper. •Intelligent expiration.[ A Condéand instructions] Nast security badge develops a •Green is for Grandma.[poka•Confusing numbers.[no large red X after 24 hours ] yoke - colored rubber rings]explanations] •Shaping the bottle.[D-shape—a •Hard to lose info card•Poor color combinations.[black wider front and a flat back [tucked behind the label + 3on navy] •Info attached.[ grooves for paper holes for saving in a binder]•Curved shape is hard to read. card with text set in columns. ] •Clear message Take ―daily.‖ •Close reading.[included a lens]•Tiny type. •Clear warnings. •Intake schedule.
Operational Transformation Strategic Business Design 2004 NBBJ Boeing 737 Architectural Firm of BoeingDemocratic Work place Blue + White collarSales Production Engineers Corporate Focus on Product Rather than processEvery Individual is Important Flow days for assembly reduced 50% Unit Costs decreased Resolution times reduced
Communication Design - Viagra Understanding User ActivityPassive Patient into active Patient Doctor Dialogue Customers denial - revival Every stage of journey Increase Patient Doctor Dialogue Increased prescription