2. 1. Scarcity Forces Tradeoffs
We want a lot of things
Food
Clean water
Fully stocked stores
But resources are limited
Limited number of farms producing food
Limited capacity to treat water
Store run out of popular items
3. So we have to make choices or tradeoffs.
Which house can you afford?
4. Everyday we make choices or tradeoffs.
Stay home
OR
Come to School
5. 2. Trade makes people better off
Trade is the exchange of one item for
another
Today we “trade” money for most of
life’s necessities instead of producing
them for ourselves
7. 3. Markets Coordinate Trade
Market is anyplace where buyers and
sellers come together, either in a store
or online
Free market = buyers and sellers trade
until both are satisfied (with sales and
purchases)
9. 4. Costs versus benefits
We make choices by comparing costs to
benefits
Costs = loss of money, time, effort
Benefits = gains in money, time,
experience
10. 5. Thinking on the Margin
Marginal benefit = what you gain by
adding more one unit of something
(clothing, piece of pie)
11.
12. 6. Incentives Matter
Incentive – encourages person to chose
to act one way or another
Positive incentives = points, grades,
lower
Negative incentives = jail time, fines
13. 7. Future Consequences Count
Today’s decision or choice effects
tomorrow
Law of unintended consequences =
people and governments can act in
ways that have consequences that were
not expected or predicted.
Mcdonalds ragging on Starbucks – versus large tire (book mentions Vermont law banning billboards to preserve beauty led to large sculptures (giant squirrel, 19ft high genie)