The document discusses media spectacles according to theorists Douglas Kellner and Guy Debord. It states that over recent decades, spectacles have become one of the main organizing principles of the economy, politics, society, and everyday life. Specifically, it notes that the Internet-based economy uses spectacles to promote and sell commodities, while media culture proliferates more sophisticated spectacles to engage audiences and increase profits. Entertainment has also increasingly permeated news and information, leading to a popular "infotainment" culture.

1. Media Jamming and Spectacle
according to Kellner and Debord

2. Douglas Kellner
• 1943
• Columbia University
• Abroad In Germany
• Frankfurt School
• UCLA

3. Media Culture and the
Triumph of the Spectacle

4. Media Culture and the
Triumph of the Spectacle

5. Media Culture and the
Triumph of the Spectacle
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6. “During the past decades, the culture industries have multiplied
media spectacles in novel spaces and sites, and spectacle itself is
becoming one of the organizing principles of the economy, polity,
society, and everyday life”.
Media Culture and the
Triumph of the Spectacle

7. The Internet-based economy deploys spectacle as a means of
promotion, reproduction, and the circulation and selling of
commodities. Media culture itself proliferates ever more
technologically sophisticated spectacles to seize audiences and
increase their power and profit. The forms of entertainment
permeate news and information, and a tablodized infotainment
culture is increasingly popular. New multimedia that synthesize forms
of radio, film, TV news and entertainment, and the mushrooming
domain of cyberspace, become spectacles of technoculture,
generating expanding sites of information and entertainment, while
intensifying the spectacle-form of media culture.”
Media Culture and the
Triumph of the Spectacle

8. The Internet-based economy deploys spectacle as a means of
promotion, reproduction, and the circulation and selling of
commodities. Media culture itself proliferates ever more
technologically sophisticated spectacles to seize audiences and
increase their power and profit. The forms of entertainment
permeate news and information, and a tablodized infotainment
culture is increasingly popular. New multimedia that synthesize forms
of radio, film, TV news and entertainment, and the mushrooming
domain of cyberspace, become spectacles of technoculture,
generating expanding sites of information and entertainment, while
intensifying the spectacle-form of media culture.”
Media Culture and the
Triumph of the Spectacle
WTF?!

9. SPECTACLE
Let’s focus on it!

10. 1.
anything presented to the sight or view,
especially something of a striking or impressive
kind: “The stars make a fine spectacle tonight.”
2.
a public show or display, especially on a large sc
ale: “The coronation was a lavish spectacle.”

11. “OF COURSE, THERE HAVE BEEN
SPECTACLES SINCE PREMODERN TIMES”

12. “SOCIAL CONTROL”, “RITUALS OF
GOVERNANCE AND POWER”
Spectacles, according to Machiavelli:

13. SPECTACLE: TOOL OF PACIFICATION
AND DEPOLITICIZATION
Spectacles, according to Debord:

14. media spectacles
a whole new approach

15. Thesis: The Triumph
• Economy
• Politics
• Society
• Culture
• Everyday life
SPECTACLE!
} = Media

16. technospectacles
Well... He doesn’t really talk about that.

17. Thesis: The Triumph
• Economy
• Politics
• Society
• Culture
• Everyday life
SPECTACLE!
} = Media
Back to the...

18. EXAMPLES & CONCEPTS
Here we go!

19. ENTERTAINMENT ECONOMY
Products are brands, images, ideas... spectacles!

20. Beer & Frogs ?

21. Soda & Star Wars ?

22. Taco & Dog ?

23. CELEBRITIES
Manufactured, managed, personalized media spectacles

24. It matters to 129k people


25. Extremely important!

26. Celebrity Status

27. He goes on with examples...

28. Sports

29. Comic Books

30. Reality TV

31. Fashion

32. Food

33. Music

35. ----SRSLY?
“These games are highly competitive, violent,
and provide allegories for life under corporate
capitalism and Terror War militarism. In the
game Pacman, as in the corporate jungle, its eat
or be eaten, just as in air and ground war games,
its kill or be killed.”

36. That was too much!
So let’s go back to Guy...

37. According to Guy
• Indeed, spectacles are bad
• Ruling-class
• We have immediate tasks
• Detournement

38. THROUGH COMMERCIAL MECHANISMS,
EVEN AVANT-GARDE IS MANIPULATED
... paraphrasing Deborde

39. Detournement vs. Spectacles
What about the web?

40. vs

41. /gobbueno