4. OBJECTIVES
Create awareness of the New Anthony Bowen YMCA
Create a geo targeted outreach campaign within a 10 block radius
Generate new members and acquisitions immediately
Deliver a message that resonates for all people in the community
this location will serve
Continue to educate and inspire the community through the legacy of
Anthony Bowman the man and what he stood for
Implement monthly goals for metrics to insure ROI (Return on investment)
9. APPROACH
• OOH
• METRO
• BUS SHELTERS
DIGITAL MEDIA
• FACEBOOK
• TWITTER
• INSTAGRAM
• FOURSQUARE
• PINTEREST
• YOUTUBE
• YELP
• INFLUENTIAL BLOGGERS
• COMMUNITY FESTIVALS/EVENTS
• SPONSORED TABLES
• DEMONSTRATIONS DURING EVENTS
• RADIO
• GRASSROOTS
• COMMUNITY AMBASSADORS
10. RECOMMENDATIONS
PROMOTE NEW LOCATION IN CURRENT LOCATIONS
GRASSROOTS INITIATIVES
COMMUNITY AMBASSADORS
DIFFERENTIATE MESSAGING FROM COMPETITORS
BRAND AND IDENTITY CONSISTENCY OF COLLATERAL
11. PROJECTED TIMELINE
MAY-JULY
PR
SOCIAL MEDIA
OOH
GRASSROOTS
EVENTS
AUG-OCT
RADIO
PRINT
SOCIAL MEDIA