Ymcadc

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Ymcadc

  1. 1. WE ARE AWARD-WINNINGFULL SERVICECUSTOMER FOCUSEDRESULTS DRIVENINNOVATIVECREATIVECOST EFFICIENTCOMMITTED TO YOU
  2. 2. WHAT WE DOADVERTISINGMARKETINGBRANDINGEDUCATION AND OUTREACHCREATIVE DEVELOPMENTEVENT & CONFERENCE PLANNINGGRAPHIC & WEB DESIGNMARKET RESEARCHRADIO & TV PRODUCTIONSOCIAL MEDIASOLUTIONS EXPERTS
  3. 3. OBJECTIVES Create awareness of the New Anthony Bowen YMCA Create a geo targeted outreach campaign within a 10 block radius Generate new members and acquisitions immediatelyDeliver a message that resonates for all people in the communitythis
location will serveContinue to educate and inspire the community through the legacy ofAnthony Bowman the man and what he stood for Implement monthly goals for metrics to insure ROI (Return on investment)
  4. 4. CREATIVE WORK
  5. 5. COLLATERAL | ENDORSEMENTS | FAITH BASED OOH I OUTREACH I PR I RADIO I TV 0
  6. 6. PRINT ADS | RETAIL ACTIVATION | WEB, DIGITAL & SOCIAL MEDIA | NETWORK RADIO | APPEARANCES & REMOTES | OOH | INCENTIVES & PRIZES | BRANDING SPOTS | ENDORSEMENTS
  7. 7. RADIO | EVENTS | PRINT | INTERACTIVE | GRASSROOTS | RETAIL ACTIVATION PRODUCT LAUNCH | ENDORSEMENTS
  8. 8. APPROACH• OOH • METRO • BUS SHELTERS DIGITAL MEDIA • FACEBOOK • TWITTER • INSTAGRAM • FOURSQUARE • PINTEREST • YOUTUBE • YELP • INFLUENTIAL BLOGGERS • COMMUNITY FESTIVALS/EVENTS • SPONSORED TABLES • DEMONSTRATIONS DURING EVENTS • RADIO • GRASSROOTS • COMMUNITY AMBASSADORS
  9. 9. RECOMMENDATIONS PROMOTE NEW LOCATION IN CURRENT LOCATIONS GRASSROOTS INITIATIVES COMMUNITY AMBASSADORS DIFFERENTIATE MESSAGING FROM COMPETITORS BRAND AND IDENTITY CONSISTENCY OF COLLATERAL
  10. 10. PROJECTED TIMELINE MAY-JULY  PR  SOCIAL MEDIA  OOH  GRASSROOTS  EVENTSAUG-OCTRADIOPRINTSOCIAL MEDIA

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