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GLOBAL ADVERTISING 1st
who we areGLOBAL ADVERTISING 1st
Global Advertising 1st (GA1) is an award-winning, full-ser vice marketing firm specializing in
providing our clients with integrated and targeted marketing solutions. Utilizing broadcast, print,
interactive, new media, events and public relations, GA1 has implemented and executed innovative
local and national campaigns.
GLOBAL ADVERTISING 1st
globalad1.com
GLOBAL ADVERTISING 1st
4.
5. Dodge
When it comes to products, think-tanks are excited about conceptualizing. R&D is ecstatic about
figuring out if it’s worth the trouble and turning ideas into tangibles. What gets our juices flowing about
your products at GA1 is letting the market know you have assessed their needs, listened to what they
want and are ready to deliver quality! According to AC Nielsen, 67% of all new consumer products don’t
make it to a second year.* GA1 works hand-in-hand with clients to formulate creative and valuable
product launches, utilizing a strategic mix of seamless promotional elements to convert product trials
into household items, names and brands.
The Dodge Charger, launched by GA1 during an annual “Bike Week” in Myrtle Beach, SC, is now the
leader of muscle cars in the automotive world thanks to GA1’s multi-layered campaign which consisted
of: Build Your Charger (On-line customized Build-a-Charger and online register-to-win giving Dodge
6,000 registrants), Find Your Charger (Select cities had a Dodge Charger drive throughout the city
to create excitement and awareness for radio listeners), See Your Charger (Vehicle displayed during
launch events pulling crowds of over 5,000), Test Drive Your Charger (Almost 300 test drives during
events), and Win Your Charger! (selected attendee drove home with a new Dodge Charger).
* h t t p : / / w w w. b a u b l i t z . c o m / i n s i g h t / s t r a t e g i e s - f o r- a - s u c c e s s f u l -
product-launch-in-the-building-materials-indust/
6.
7. GA1’s experienced media team understands media
planning and buying goes beyond building a strategic
plan. We highlight the most effective mediums to enable
the client to communicate their message to the target
audience, and then secure that space and air-time.
Aside from that, we invest in our vendor relationships,
and have unparalleled multicultural niche reach, all
resulting in unconventional added-value. We research
and pursue mediums that yield the highest return on
investment (ROI) for our clients and monitor the plan so
success is measurable and repeatable.
At a time when unhealthy homeownership behaviors
were causing a major housing crisis, GA1 executed a
national PR campaign for the U.S Department of Housing
and Urban Development (HUD) with a bi-lingual multi-
media buy for the Federal Housing Administration (FHA).
Through advertising on syndicated radio, television,
print and innovative out-of-home media including
bus placards and in-theater advertising, we regained
healthy market share for our client.
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10.
11. Over the years, GA1 has become an expert in providing integrated marketing and
communication solutions for the U.S. Government. We specialize in developing
and executing recruitment advertising, public awareness, education and outreach,
and creative development campaigns that connect our government clients to U.S.
mainstream and multicultural audiences.
GA1 is certified by the U.S. General Services Administration (GSA) for Advertising &
Integrated Marketing Solutions (AIMS)Schedule 541 and is 8(a) certified by the U.S.
Small Business Administration (SBA) as a minority owned small business.
12.
13. GA1 prides itself on staying at the cutting edge of interactive media communication.
We realize that advertising is no longer a one way communication street and use that
to our clients’ advantage. GA1 created a customized interactive marketing campaign
targeting African-American women ages 18-34 for Johnson Products’ “The Great
Model Search.” We utilized email marketing, phone applications, and social networking
websites to create an interactive community in which individuals uploaded pictures,
voted and discussed “The Great Model Search” amongst one another. In the end, the
campaign promoted itself.
14.
15. GA1 strategizes the best possible ways to fulfill our clients’ recruitment
needs. Utilizing classified advertising, job posting, and media placement, we
focus on our clients target demographics to create a pool of qualified and
talented applicants. When the U.S. Census Bureau needed to recruit over 3
million applicants to fill enumerator positions in 2010, they contracted GA1
to handle recruitment for 30 states nationwide.
GA1 utilized print, radio, out-of-home, internet, email, cable, and in-theatre
media to inform mainstream, African-American, Native American, and Spanish-
Speaking audiences about the openings.
GA1 was able to secure added value bonus ads, placement upgrades, and
editorial articles to promote the job openings. The 2010 Census met its goals,
making the campaign a success.
17. united together
TRADICIONES
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In Thailand there’s a popular saying “Same Same, but different”. That’s
how people and products are and must be approached. No matter who you
are trying to reach with your products, service or message, GA1 is adept at
developing culturally-sensitive campaigns to speak to your target audience,
and getting the word out to hard-to-reach and ethnic populations.
In efforts on behalf of the National Institute of Allergy and Infectious
Diseases, U.S. Census and the U.S Department of Housing and Urban
Development (HUD), to name a few, we’ve placed print and web
advertisements and secured airtime in Latino/Hispanic, African, Indian,
Asian (Korean, Vietnamese, Chinese), Haitian and Brazilian media and also
have in-house capabilities for translation.
18.
19. U.S. Department of state
GA1 utilizes strategic public relations tactics to spark word of mouth for our clients by:
creating and disseminating press releases, facilitating interviews and press conferences,
utilizing celebrity endorsements, preparing for crisis communication, and executing grassroots
community outreach.
In a campaign for the Department of State, GA1 was contracted to create awareness about
a new passport card for international travelers. We secured interviews between media and
State representatives close to the Canada and Mexico borders, as well as secured coverage
for “Passport Day in the USA” on national networks like CNN. Our ambitious PR efforts were
highlighted by a prominent digital billboard in Times Square in New York City. The campaign’s
media attention encouraged over 2 million individuals to apply for passport cards in one year.
21. GLOBAL ADVERTISING 1st
The Buzz
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I know just the
GLOBAL ADVERTISING 1st agency you’re looking for. We want to do something that
GLOBAL ADVERTISING 1st GA1 has a CAN DO attitude, GLOBAL ADVERTISING 1st shouts creative! We have ideas too
always willing to make it happen. so we’d like to work together for
I enjoyed working with GA1 and timely success.
look forward to working with them Hi! Sorry to butt in but
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again. Excellent service! you’re talking about GA1? I’ve
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innovative and flawless execution
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t GA1 for an agency to handle our
g abou
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but a lot of fun!
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1. 2.
GLOBAL ADVERTISING 1st
It sounds to me
like you are looking to work
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GLOBAL ADVERTISING 1st
with a seasoned agency that can pay
close attention to your account’s needs.
GA1 did just that with our last project at
Bowie State University. Professor Daren
Conrad is very thankful for GA1 because of Yeah. Just
GLOBAL ADVERTISING 1st
GLOBAL ADVERTISING 1st their patience and professionalism during give one of their
the time they worked together for… AEs a call. They’ll
get right to
t GA1
g abou Sounds work!
Tweetin good, but our g abou
t GA1
GLOBAL ADVERTISING 1st campaign will have Absolutely - Tweetin
several elements and we GA1 is your best bet GLOBAL ADVERTISING 1st
really need help trying to for that. Derrick and I’m liking the sounds
ing reach our intended audi- of these folks! Do you
e’s talk his team did a wonderful
EveryonA1
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ence. Do they have that job capturing the goals and have a name I can reach
kind of experience? Tweeting abo out to?
G
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about niche target audience for the ut GA1
Dodge Charger campaign.
Their multi-layered cam-
paign was exactly what
we were looking for!
3. 4.
Dialogue based on real client testimonials:
1. Deborah Holsten, Senior Advisor to Deputy Assistance Secretary for Single Family Housing, U.S Department of Housing and Urban Development
2. Renee Cottrell Brown, Executive Vice President of Sales & Marketing, Johnson Products Inc.
3. Melissa Killinger, Senior Vice President/Director, Integrated Strategic Marketing for GlobalHue (Dodge)
4. Daren Conrad, Professor, Bowie State University School of Business
22. GLOSSARY OF TERMS
Added-Value: negotiated benefit above NAICS (North American Industry
advertising purchased at rate-card price Classification System): standard used by
Federal statistical agencies in classifying
Call To Action: A statement, usually at the end business establishments for the purpose of
of a marketing piece, encouraging the reader/ collecting, analyzing, and publishing statistical
viewer/listener to take the action that is the data related to the U.S. business economy.
objective of the piece
Niche: a specialized market
CTR (click through rate/ratio): way of OOH (out-of-home advertising): any type of
measuring success of an online advertising advertising the reaches consumer while he/she
campaign is outside of home
Email blast: a form of direct marketing POS (point of sale): a specialized form of
which uses electronic mail as a means of sales promotion that is found near, on, or next
communicating commercial or fundraising to a checkout counter (the “point of sale”)
messages to an audience
PR (Public Relations): a field concerned
Endorsement: connecting with audience through with establishing and maintaining a favorable
external relations proving support of a product relationship with the public and promoting
public image for high-profile people,
Grassroots marketing: provides venue for organizations, or programs
consumer to communicate thoughts, concerns,
Product launch: orchestrated introduction of
grievances about a product new product into the marketplace
Interactive marketing: the evolving trend in R&D: research and development
marketing whereby marketing has moved from a
transaction-based effort to a conversation. Retail activation: developing product through
outreach to gain range of brand and consumers
Interactive media: any form of exchange
between audience and medium ROI: return on investment
Media buying: purchasing time and space for WOM (word of mouth): a reference to the
delivery of advertisement messages passing of information from person to person
GLOBAL ADVERTISING 1st
GLOBAL ADVERTISING 1st
GLOBAL ADVERTISING 1st
23. CONTACT US
Global Advertising 1st
174 Waterfront, Suite 310
National Harbor, MD 20745
main: 240.289.4001
fax: 240.289.4002
globalad1.com :: find us!
twitter.com/globalad1 :: follow us!
NG
facebook.com *keyword GA1 :: like us!
ISIN G
youtube.com/globaladvertising1st :: watch us!
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