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7 Lessons from Mozilla
GNUnify
Feb. 2012
Pune
Gen Kanai
Mozilla India
  Community Meeting
    Sunday, Feb. 12
Pune (see me for details)
Seven Insights
Two Problems & Some Thoughts
Gen Kanai
            Mozilla
Dir. Community Engagement, Asia



Hello.
Caution: Your results may vary
Some
Context
Mozilla is…
FOX Business (2009)
FOX Business (2011)
Promote
Choice and Innovation
   on the Internet
Seriously.
That’s it.
The Web is
too important!
•   Mozilla project started in 1998 within Netscape
•   Mozilla Foundation started in 2003
•   approximately 600 paid staff in 20 countries
•   ~40% of code contributed by volunteers
•   Testing community of 60,000+
•   More than 400 million users
•   Global browser market share 25~30%


Factoids
Seven Insights
1234
567
Superior Products
            Matter
Without
excellent experience & utility,
       the rest is meaningless
1234
567
Push (most) Decision Making
       to the Edges
Build Dee Hock’s Chaords
1. exhibit characteristics of both chaos & order

 2. regularly yield surprising innovation

 3. highly robust & scalable systems

  (examples include the Internet itself, Wikipedia, Visa)




Characteristics of Chaords
1. Distributed Decision-Making
2. Nodal Authority
3. Ways to Route Around
1. high agreement on core values

2. decision-making rests with module owners

3. groups have distinct ways of working

4. many decision-makers outside the “official” org

5. communication is central




      Mozilla is a Chaord
1234
567
Communication will happen
   in every possible way


      * so make sure it’s reusable
People will communicate in
 every useful way possible
Wikis
Twitter
Our main channels: Bugzilla, IRC & newsgroups
More: Video, Audio, Chat (and Robots)
1234
567
Make it easy for your
Community to do the
 Important Things
SuMo

       QMO
Twitter
Firefox ships in 82 languages;
81 of them localized by volunteers
 Making it easy is a huge priority
All Things D
Our focus now (increasingly) is on
making it easier to help others do more
1234
567
Surprise is overrated
Surprise is the
       ETISOPPO

of   Engagement
Grow the Circle of Participation
         ideally everyone should
  feel included if they so desire
1234
567
Communities are not Markets:
   Members are Citizens
Citizens are more than consumers,
     are more than bystanders,
    are more than stakeholders
fewer decisions
based on employment;
   more decisions
   based on merit
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
THEY ARE US – WE ARE THEM – THEY ARE US – WE ARE THEM
The best citizens challenge the
status quo, propose improvements
and make the conversation richer
They don’t just make products better.
They make them what they are.
Experiment! Try things!
Measure where possible.
1234
567
The key is the art of figuring
out whether & how to apply
    each of these ideas
1. Superior Products Matter

2. Push (most) decision-making to the edges

3. Communication will happen - make it reusable

4. Make it easy to do the important things

5. Surprise is overrated

6. Communities are not Markets

7. Figure out whether & how to apply these ideas
Two Problems
noisy
Engaged citizens are




                       #1
“Fitts’ says bigger
                                                   “The URL bar should           buttons are better.”
                                                      be removed.”                                               “What’s with the
                                                                                                                  dirty house?”
                                                               “There should be
                                     “My mom doesn’t         a preference setting.”           “Nobody uses the          “Add support for
                                     understand tabs.”                                          ‘Go’ button.”             BitTorrent.”

                                                           “OpenID is the future!”
                    “Everyone uses tags,                                                                              “That’s great!”
                      not bookmarks.”



                    “I love tabs!”



   “The profile manager
  should be redesigned.”



          “Add support for
            Ogg Vorbis.”


              “That’s awful”


“Closebuttons are better at
  the end of the tabstrip.”
Demanding
Contradictory
They help products, technology &
organizations make hard decisions
in the right way.




             vital
NO
There are


    maps…

            #2
Actually…   there are maps.


They just aren’t yours.
http://xkcd.com/802/
Key is to define what you care about,
how to measure it and how to
communicate a litmus test.
…and some

 Thoughts
Why
non-profit?
Why be
 Open?
participation
agility
momentum
testing/rapid prototyping
leverage
public performance
endless opinion loops
“crowd sourcing”
next battleground
 mobile web
carriers vs. manufacturers
‘app stores’ concentrate power
(mobile) web apps are free
build
Community
        alongside your tool-chain
Planning             Project Mgmt              Dev & Build
 wiki.mozilla.org      bugzilla.mozilla.org      Tinderbox , etc




      QA               Crash Stats              Automation
quality.mozilla.org   crash-stats.mozilla.org    Nightly / Testing




Feedback                     …
input.mozilla.org
Thanks!
       John Lilly, Pascal Finette,
    Mike Beltzner, Chris Beard,
Matt Thompson, Mitchell Baker
Mozilla communities worldwide
      all content CC-Attribution
gen@mozilla | @gen
“Mozilla in Asia” blog

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2012 02 Gnunify - 7 lessons from mozilla