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Outreach Technology

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Transcript

  • 1.  
  • 2. OLD SCHOOL
    • All I need is a web site – WRONG
    • Information/Knowledge Trap
      • Works for targeted/niche audiences
      • Forces people to come to you
      • Often dependent on software (e.g. Contribute)
    • Not a contemporary way of communicating on the web
  • 3. NEW SCHOOL
    • Web 2.0
      • A second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration.
      • NOT building web sites. Instead, leveraging web-based frameworks with built-in capacity to allow communication/collaboration/sharing.
  • 4. RSS
    • RSS - Really Simple Syndication
      • Standard format for sharing content
      • RSS related terminology
        • RSS Feed – The information that is provided in the RSS format is known as a feed.
        • RSS Reader – An application or program that is capable of reading (consuming) and displaying an RSS feed.
        • RSS Aggregator – An application or program that is capable of consuming many feeds and displaying the content to the user
  • 5. RSS DEMO
    • http://www.google.com/ig
  • 6. RSS DEMO
    • http://digitalcommons.unl.edu/animalscidiss/announcements.html
  • 7. BLOGS
    • Not as a personal journal or diary on the web.
    • Framework
      • Chronologically focused
      • Database driven
      • Archive
      • Searchable
      • RSS capable by default
      • No additional software needed
  • 8. BLOGS
    • Cooperative Extension: http://fyi.uwex.edu
  • 9. YOUTUBE
    • Cooperative Extension YouTube Presence
      • http://www.uwex.edu/digital/instructions.cfm
      • Two Channels
        • http://www.youtube.com/uwcoopextension
        • http://www.youtube.com/uwcoopvideo
      • Embed video in blog sites, etc.
      • Not intended to be “go to” location.
  • 10. WIKI
    • A collaborative website whose content can be edited by anyone who has access to it.
      • Collaboratively edit pages
      • Structure not necessarily pre-defined.
    • Wikipedia – http://wikipedia.com/en
  • 11. WIKI
    • Cooperative Extension Supports WetPaint Wiki
      • 3 rd party tool
      • Externally hosted solution
      • Good when collaborating with non-Coop staff
      • http://www.wetpaint.com
      • For support: Molly Immendorf molly.immendorf@ces.uwex.edu
  • 12. TWITTER
    • What?
      • Micro-blogging
      • 140 character limit
    • Why?
      • Breaking news
      • Marketing
      • Grassroots organizing
      • Ask questions
    • http://www.twitter.com
  • 13. SOCIAL BOOKMARKS
    • Folksonomy vs. Taxonomy
    • Community creation
    • Track popular websites
    • http://www.delicious.com
  • 14. SLIDESHARE
    • http://www.slideshare.net
      • Put presentations online
      • Share through slideshare.net
      • Embed in other sites like YouTube videos
  • 15. CONSIDERATIONS
    • Terms of Service – READ THEM
      • Content ownership
      • Duplication/reuse rights
    • Wide open vs. private
    • Internal vs. External Audience
  • 16.  

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