Taking Your Social Media from 0 to 60
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(1) Vancouver Opera is promoting the use of social media to increase their brand exposure, engage with current and new audiences, and share information about upcoming performances and behind-the-scenes content. (2) They have seen success using platforms like blogs, Facebook, Twitter, Flickr, and YouTube to share photos, videos, and discuss performances. (3) The document provides best practices for using different social media platforms and emphasizes being transparent, sharing engaging content, and building advocates to promote the organization's message and brand.
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Taking Your Social Media from 0 to 60
- 1. Vancouver Opera Taking Your Social Media from 0 to 60 Ling Chan, Social Media Manager lchan@vancouveropera.ca
- 2. Why should I care about Social Media? • Put a face on your organization • Increase brand exposure • Become an industry leader • Get your message out fast • Grow your constituent base • Support your products & services • Improve your search engine visibility • Learn what people are saying about your brand
- 3. Singing posters tosca PUCCINI April 21 24 26 28 May 1, 2007 sponsored by Posted with the support of the Singing posters created with support from Canadian Patrimoine VO Ticket Centre 604.683.0222 Heritage canadien vancouveropera.ca Photography by Robert Kenney
- 7. Blog
- 8. The importance of a company blog • Establish your company as transparent, relevant, active and an expert. • Keep people informed • Raise money • Build loyalty • Brag about yourself
- 9. Nixon in China - Canadian premiere Lillian Alling - World premiere
- 10. Operalive.ca
- 11. Manga
- 12. Operagator
- 13. Say cheese! • Upload photos on a photo- sharing site • Organize your photos into albums • Give photos tags: keywords or labels for easier search • Flickr, Photobucket, Picasa
- 14. Fashion at the Opera
- 16. Moving images • Educate / raise awareness • Send a message • Encourage action • Youtube, Vimeo, Daily Motion
- 17. Trailer, Cast Interviews & Audience Feedback
- 18. Behind the Scenes Promotions & Contesting
- 19. Operabot
- 21. Top 3 Operabot winners
- 23. Blogger Night at the Opera
- 24. Blogger Night at the Opera
- 27. Opera Ninja
- 29. Fan Night
- 30. SMART Pics
- 31. How are we doing? • Since May 2008, Blogger 32,365 unique visitors and 83,737 pageviews • Since May 2008, Facebook 1,722 fans • Since February 2009, Twitter 2,499 followers • Since January 2009, Flickr 74,451 views to date. • Since February 2009, Youtube 8,094 video views and 46 subscribers
- 32. Pearls of Wisdom • Know your purpose / goal • Be dedicated • Be open, honest, authentic & transparent • Give ‘em something to talk about • Don’t be afraid to share content • Link & promote others • Build advocates & ambassadors • Social Media is Electronic Word of Mouth
- 33. Ling Chan Social Media Manager lchan@vancouveropera.ca 604.331.4842 www.vancouveropera.ca Blog: vancouveropera.blogspot.com Facebook: /vancouveropera Twitter: @vancouveropera Flickr: /vancouveropera Youtube: /vancouveropera