Vancouver Opera
Taking Your Social Media from 0 to 60




                                        Ling Chan, Social Media ...
Why should I care about Social Media?

• Put a face on your organization

• Increase brand exposure

• Become an industry ...
Singing posters


                  tosca
                        PUCCINI




                    April 21 24 26 28 May 1,...
Blog
The importance of a company blog

• Establish your company as
  transparent, relevant, active
  and an expert.


• Keep pe...
Nixon in China - Canadian premiere
Lillian Alling - World premiere
Operalive.ca
Manga
Operagator
Say cheese!

• Upload photos on a photo-
  sharing site


• Organize your photos into
  albums


• Give photos tags: keywo...
Fashion at the Opera
Behind the Scenes
Moving images

• Educate / raise awareness


• Send a message


• Encourage action


• Youtube, Vimeo, Daily Motion
Trailer, Cast Interviews & Audience Feedback
Behind the Scenes
Promotions & Contesting
Operabot
Top 3 Operabot winners
Blogger Night at the Opera
Blogger Night at the Opera
Opera Ninja
Fan Night
SMART Pics
How are we doing?

• Since May 2008, Blogger 32,365 unique visitors and 83,737 pageviews


• Since May 2008, Facebook 1,72...
Pearls of Wisdom
• Know your purpose / goal


• Be dedicated


• Be open, honest, authentic & transparent


• Give ‘em som...
Ling Chan
  Social Media Manager
lchan@vancouveropera.ca
      604.331.4842

www.vancouveropera.ca

Blog: vancouveropera.b...
Taking Your Social Media from 0 to 60
Taking Your Social Media from 0 to 60
Taking Your Social Media from 0 to 60
Taking Your Social Media from 0 to 60
Taking Your Social Media from 0 to 60
Taking Your Social Media from 0 to 60
Taking Your Social Media from 0 to 60
Taking Your Social Media from 0 to 60
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Taking Your Social Media from 0 to 60

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Taking Your Social Media from 0 to 60

  1. 1. Vancouver Opera Taking Your Social Media from 0 to 60 Ling Chan, Social Media Manager lchan@vancouveropera.ca
  2. 2. Why should I care about Social Media? • Put a face on your organization • Increase brand exposure • Become an industry leader • Get your message out fast • Grow your constituent base • Support your products & services • Improve your search engine visibility • Learn what people are saying about your brand
  3. 3. Singing posters tosca PUCCINI April 21 24 26 28 May 1, 2007 sponsored by Posted with the support of the Singing posters created with support from Canadian Patrimoine VO Ticket Centre 604.683.0222 Heritage canadien vancouveropera.ca Photography by Robert Kenney
  4. 4. Blog
  5. 5. The importance of a company blog • Establish your company as transparent, relevant, active and an expert. • Keep people informed • Raise money • Build loyalty • Brag about yourself
  6. 6. Nixon in China - Canadian premiere Lillian Alling - World premiere
  7. 7. Operalive.ca
  8. 8. Manga
  9. 9. Operagator
  10. 10. Say cheese! • Upload photos on a photo- sharing site • Organize your photos into albums • Give photos tags: keywords or labels for easier search • Flickr, Photobucket, Picasa
  11. 11. Fashion at the Opera
  12. 12. Behind the Scenes
  13. 13. Moving images • Educate / raise awareness • Send a message • Encourage action • Youtube, Vimeo, Daily Motion
  14. 14. Trailer, Cast Interviews & Audience Feedback
  15. 15. Behind the Scenes Promotions & Contesting
  16. 16. Operabot
  17. 17. Top 3 Operabot winners
  18. 18. Blogger Night at the Opera
  19. 19. Blogger Night at the Opera
  20. 20. Opera Ninja
  21. 21. Fan Night
  22. 22. SMART Pics
  23. 23. How are we doing? • Since May 2008, Blogger 32,365 unique visitors and 83,737 pageviews • Since May 2008, Facebook 1,722 fans • Since February 2009, Twitter 2,499 followers • Since January 2009, Flickr 74,451 views to date. • Since February 2009, Youtube 8,094 video views and 46 subscribers
  24. 24. Pearls of Wisdom • Know your purpose / goal • Be dedicated • Be open, honest, authentic & transparent • Give ‘em something to talk about • Don’t be afraid to share content • Link & promote others • Build advocates & ambassadors • Social Media is Electronic Word of Mouth
  25. 25. Ling Chan Social Media Manager lchan@vancouveropera.ca 604.331.4842 www.vancouveropera.ca Blog: vancouveropera.blogspot.com Facebook: /vancouveropera Twitter: @vancouveropera Flickr: /vancouveropera Youtube: /vancouveropera

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