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Presentazione Retail Tv

Presentazione Retail Tv



Il progetto sviluppato da eXperience di Fabio Bernardini in collaborazione con The Agency

Il progetto sviluppato da eXperience di Fabio Bernardini in collaborazione con The Agency



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    Presentazione Retail Tv Presentazione Retail Tv Presentation Transcript

    • eXperience RetailTV – overview V4.7
    • RTV mission communicate with customers, on a new media channel, increasing brand equity and value, reducing costs of advertising and promotion Page  2
    • RTVfeatures & benefits video , art, culture, music, and info are shown on monitors media installed inside broadcast retail outlets or in selected locations Page  3
    • RTVfeatures & benefits target content to different audiences and outlets (each monitor has its own target schedule) contents Page  4
    • RTVfeatures & benefits content distribution via internet (no need to produce and ship cost DVDs to outlets) reduction Page  5
    • RTVfeatures & benefits correct and synchronized broadcasting of contents all over the reinforce monitor network control Page  6
    • RTVfeatures & benefits collect consumer’s interactions and interact analyse its feedbacks with clients Page  7
    • RTVfeatures & benefits shopping windows become an innovative and interactive tool branding 24x7 Page  8
    • RTVfeatures & benefits no need for shop staff to deal with monitors or DVD focus on players) selling Page  9
    • RTVactions distributes audio-video contents on line via web, using monitors installed inside and outside retail outlet; monitors can be grouped as sets, e.g. menswear, womenswear, kids shows the list of local cool local events, allows downloading brand’s soundtracks and contents via bluetooth or wifi allows customers, while in the shop, to enlist to brand events as a guest, to get discounted tickets and subscriptions, etc… Page  10
    • RTVlive events the standard schedule (for some or for all schedules monitors), can be resume interrupted to allow when live broadcasting of a live event ends event openings catwalks Page  11 concerts
    • RTVbenefits Software as a no hw & sw cost & time costs Service investment reductions to reduction (SaaS) architecture needed to use RTV distribute contents customer marketing live events interacton value added innovation broadcasting (touchscreen monitors) services customized dynamic customization programming creation of and control of targeting schedules for multiple soundtrack each monitor monitor sets inside shops remote smart control & centralized control of monitors management diagnostic contents diagnostic tool of remote monitors Page  12
    • RTVproximity marketing multimedia contents can be downloaded using bluetooth or wifi technologies on iPhones, or other smartphones customers can interact with monitors using proximity sensors interaction data can be utlized to select contents selection, and for statistical data collection and reporting Page  13
    • RTVolfactory marketing mixing essences and audio contents is a new marketing instrument that improves customer’s propensity to buy diffusers can spread essences and perfumes in different zones of the shop according to a scheduled programme using the same audio- video control functionalities shop fragrances could be sold, offsetting RTV costs with additional sales Page  14
    • RTVtools multimedia contents distribution via web. monitor (touchscreen or not) up to 60 inches and more, video wall, loudspeakers, external kiosks, etc. programming schedules, defined and customized by the brand, remain under its control and its property. no software or hardware investments needed to use RTV low impact on the existent retail infrastructure. existing monitors can become touchscreen simply sticking on their surface a special removable film. touchscreen film (or an interactive bar) can be stuck to shop windows that stayed active even after the store closes. Page  15
    • RTVtechnical architecture control room service environment point of sale content management POS 1 POS 2 content scheduling server farm POS 3 Page  16
    • RTVadditional services •marketing, advertising, and brand image consultancy •trade marketing •olfactory marketing •CRM, erp & e-commerce integration •video multimedia and •music multisensorial •photos contents production •marketing materials •perfumes and essences custom projects Page  17
    • eXperience Ing. Fabio O. Bernardini Managing Partner mobile +39 338 3497750 fabio.bernardini@e-xperience.it tel. +39 06 833 98 345 Via della Moletta, 5 00154 Roma Giovanni Manca Amministratore g.manca@theagency.it tel. +39 0657287154 Via della Moletta, 5 00154 Roma Page  18 il dominio www.e-xperience.it è in fase di registrazione 4.7 200909
    • RTVtechnical details Back-up slides Page  19
    • RTVfeatures broadcast • trends, art, culture, music, entertainment and infor linked to brand on LCD monitors installed inside brand’s retail outlets facilitate • targeting contents to different audiences (each LCD monitor can have its own programming schedule) reduce costs • of audio-video contents distribution (no need to produce and ship DVDs to retail outlets) increase • speed and quality of contents distribution (using Internet for delivery) ensure • correct and synchronized broadcast of contents on the entire retail network focus • shop personnel on selling (no need to deal with LCD monitors) transform • shopping windows into 24H interactive communication tools collect • consumer’s interactions and its feedbacks Page  20 enable • co-marketing (having the possibility to mix contents from various sources)
    • RTVproactivity & interaction enables and implements marketing and commercial activities at international and at local level creates new business facilitates sharing of strategic opportunities increasing company goals, involving the knowledge of market, of entire value chain, stimulating cultural and social resources to participate activities, and of local actively trends enables counter trade with brand broadcasts local contents partners that can install in their and advertising contributing premises an RTV monitor (e. g. in to optimize purchases, a ski arena, an airport, a disco, a investments and produt gym club, etc.), reaching new assortments for each store consumers. Page  21
    • RTVCRM integration RTV can be integrated with corporate CRM to: grant access to exclusive devoted services to special customer segments (clubs, concerts, events, theaters, sport clubs, etc.) allow customers to sign up on CRM on a touchscreen monitor and to receive a grant more privileges badge containing a RFID according to the sales tag; amount spent by customer this badge allow their in the shop or brand login when in the close proximity of monitors increase and maintain customer loyalty Page  22
    • RTVe-commerce integration RTV  can be integrated with corporate e-commerce site to: allow customers identify slow while not in a shop, moving to order products products in a available in a shop, marking increase selectable shop, them down, revenue using an RTV and promote and monitor. Products only to optimize can be delivered at customers warehouse customer’s premises, carring the or collected in the brand loyalty selected shop badge Page  23
    • RTVcontrol room main features: • video conversion to HD/H264 format, • server upload of multimedia contents, • create, update, delete of monitors as retail network changes over time, • monitor clusters management according to client metadata and business needs (es. by dept, by size, by geographical area, by pos type, by pos language, etc…), • programming schedule management (multimedia and multisensorial sequencing, frequency of visualization, etc…), • programming schedule distribution to monitor clusters, • programming schedule activation, • remote monitor diagnostic tools. all control room features are managed via web Page  24
    • RTVpoint of sale controller the RTV controller in every POS will: • receives any change to programming schedules relevant to local monitors, • checks that all required contents are present on its hard disk, • in case of a missing content RTV controller downloads it from the central server farm. • distributes programming schedules to local monitors, • distributes over the local network to local monitors all contents needed to fulfill programming schedules, • manages customer interaction in case of touchscreen monitors. Page  25