Submission for Empathize and Define. Design Thinking Action Lab. Stanford University.

1. redesign the school-to-work transition
empathize and define
Gisele Ribeiro Ramos
Focused Chaos Group

2. school-to-work transition
student
manager
HR
no experience
eager
expensive cost
by training
slow salaries
stakeholders
increasing demand
for education and training
decreased absorption of youth
into the labor market
Qualification
young x old
characteristics:
experience, gender,
ethnicity, education,
career, age and social
contexts.
Focus of research:
Students who are seeking
their first job.
They are forming a
professional course at the
technical level with a duration
of 2 years.
And They have between 16 and
20 years old.

4. John Pieri
- 18 years old, brazilian, gender male.
- Never worked formally.
- He lives with your parents.
- He opted for a qualification course to
try to get a job quickly.
- I’m good, I dont know WHY I am not working now
- I still have much to learn
- The market is very tight, companies find that because I’m young,
I’m immature or irresponsible
- I do not know if I can teach something to the company
- I don’t know many influential people
- I want to start working to have the opportunity to attend college
- Missing opportunities to show what I really know, my values​
- I distribute as many resumes but do not call me
- I compete as equals with people who graduated long ago
- He seeks online courses, duration of rapid
- He talks to his parents, friends and teachers
- He enrolls your resume on specialized sites
- He distributes curricula in companies and agencies HR
stress
doubts
suspense
misgiving
insecurity
mind-breaker
- I’m good but there are many people better than me.
- I am incompetent and will never succeed.
- Is that I made the right choice by choosing this course?
- The first job only come for a statement.
- If I do not get jobs will not be able to go to college.
- I thought that with this course would be easier to start work.
- What am I really good?
- Why can not I go through the interviews?

5. PERSON
John
NEED
He need find
opportunities
to show their
professional values
INSIGHT
He has to discover
what are those values​.
He needs to expand
its network of
contacts.