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Are you crazy enough to try? 
Recruiting techniques that will blow your mind 
TalentNet Dallas 2013 
Jim Schnyder @jimschnyder - PepsiCo Gail Houston @ghouston - Intuit
We Want to Challenge You 
To Think Differently
To Act Differently
Avoid Becoming the “LinkedIn Junkie”
So We Searched the World Over 
To Bring You The Best Hair-brained, 
Crazy, Wacky Ideas We Could Find
Heineken – The Candidate
Heineken - The Candidate 
Click to launch online video with captions
Would you ever do this?
OR 
This?
Let’s Dance 
Airbus Employees Flashmob
Software SUPERHEROS 
Magenic created a superhero 
brand to attract geeks
Bacon Based Recruitment 
M 
I 
C 
R 
S 
O 
F 
T 
V 
O 
C 
U 
S 
H 
O 
M 
E 
F 
I 
N 
D 
E 
R 
R 
M 
S
Tell your story 
Funny, spoof videos 
Designed to showcase 
great place to work 
>11,100 views 
Maersk 
Serious videos to 
inspire you to join 
in the mission 
>30.400 views
Do the unexpected with Pinterest 
Recruiter 
Transparency 
Destination 
Strategy
Talk With a Real Person 
Lockheed Martin Scheduled Recruiter Chats
Even The Hiring Manager
Stop Hiding Behind Your ATS
Making It Personal
Walking Advertisements
Let’s Play Games 
America’s Army Created a Game
Virtual Career Fairs
Don’t tell them, show them! 
GE created GE Garages and 
demonstrated 3 D printing at SXSW
Go to the library -- Slideshare.net 
You Can’t Fake Knowledge When You Present
It’s not just about Cats – YouTube 
Incredible Talent – Incredible Presentations
Your Company in Pictures
The Graphic Attraction
Tech Challenges
Your Parents Warned You! 
Social Profile Aggregators
Going old school 
Creating their future – one hire at a time
Fish in a bigger pond! 
Facebook Graph Search 
(Will Staney example)
Hacking for Talent 
Create hacks to find Twitter Lists 
Courtesy of Chris Cox @ Intuit 
Self proclaimed Nerd Herder & Reality Bender / Lead Engineering Sourcer (recruitment)
Go Off The Beaten Path 
Intro Tool for Hacking 101
FindPeopleOnPlus.com 
http://findpeopleonplus.com/
G+ Recruiter
Are you crazy enough to try? 
Recruiting techniques that will blow your mind 
TalentNet Dallas 2013 
Jim Schnyder @jimschnyder - PepsiCo Gail Houston @ghouston - Intuit

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Recruiting Ideas - Are you crazy enough to try?

Editor's Notes

  1. The answer, 7427466391.com Webpage leads you to another equation to solve Still no mention of company Solving the equation took someone to another page One thing we learned while building Google is that it's easier to find what you're looking for if it comes looking for you. What we're looking for are the best engineers in the world. And here you are. As you can imagine, we get many, many resumes every day, so we developed this little process to increase the signal-to-noise ratio.
  2. https://www.atlassian.com/company/about/events/roadshow-recruit/2012
  3. http://www.airbus.com/presscentre/pressreleases/press-release-detail/detail/flash-mob-at-the-paris-air-show-le-bourget-to-support-recruitment-airbus/ http://www.youtube.com/watch?v=KRenoCx2WmY
  4. Superheros Branding - http://www.bizjournals.com/bizjournals/how-to/human-resources/2012/07/tech-firms-go-to-heroic-efforts-to.html?page=all
  5. http://articles.washingtonpost.com/2012-10-07/business/35499707_1_vocus-food-truck-free-food - Vocus http://talentmgt.com/articles/view/bacon-based-recruitment – Risk Management Solutions http://online.wsj.com/article/SB10001424052702304587704577336080857019766.html – Risk Management Solutions http://blogs.laweekly.com/squidink/2011/11/bacon_cart_microsoft_recruit_stunt.php - Microsoft and the Bacon Cart http://www.chicagobusiness.com/article/20130108/BLOGS11/130109834/when-a-duck-n-roll-is-a-trojan-horse - Homefinders
  6. Hillsboro Police Chief Search – video cost 9k to produce, getting national and even international exposure http://www.youtube.com/watch?v=dWIjTPKcVQQ http://www.bbc.co.uk/news/world-us-canada-23715131 US Police Produce a Spoof Video to Recruit New Police Chief Offshore Drilling is Totally Freakin Awesome - http://gcaptain.com/offshore-drilling-totally-freakin/
  7. www.pinterest.com/intuitcareers
  8. http://www.lockheedmartinjobs.com/chat.asp http://www.recruitingblogs.com/profiles/blogs/lockheed-martin-chats-to http://www.recruitingblogs.com/profiles/blogs/lockheed-martin-chats-to
  9. Www.facebook.com/intuitcareers
  10. www.insideconnector.com
  11. http://www.playerattack.com/news/2013/04/07/americas-army-starts-recruiting-for-2013-update/
  12. http://www.rapidreadytech.com/2012/03/ge-garage-offers-hands-on-3d-printing/ - GE Garages http://online.wsj.com/article/SB10001424052702304587704577336080857019766.html – on the hunt for tech hires
  13. www.slideshare.net
  14. www.youtube.com
  15. http://www.arikhanson.com/2013/04/18/how-companies-are-using-instagram-as-a-recruiting-tool/
  16. http://theundercoverrecruiter.com/infographic-how-get-job-google-facebook-or-apple/ http://www.ere.net/2013/06/13/can-a-company-infographic-rev-up-recruitment-4-things-to-consider/
  17. Facebook Hackathon - https://www.facebook.com/hackathon Hack4Reno - https://www.facebook.com/hack4reno
  18. http://blog.swooptalent.com/2013/08/22/we-are-who-our-parents-warned-us-about-social-talent-profiles/ Similar Tools: Talent Bin and Dice Open Web
  19. http://www.investmentnews.com/article/20130701/FREE/130709993# Capstone Affluent Strategies is putting 40 young planners through a three-year training and mentoring program with the idea that they will become the backbone of the firm and engine of growth down the road. Since February, the Irvine, Calif.-based advisory firm has recruited recent graduates of top schools and is pairing them with senior financial advisers. During the three years, these adviser associates earn a $45,000 base salary, other benefits, plus commissions once they are licensed, said Darin Pastor, Capstone's chief executive.
  20. http://www.sourcecon.com/news/2013/09/06/sourcers-and-recruiters-shouldnt-overlook-facebook-heres-why/?utm_source=SourceCon&utm_campaign=512b21dc04-10675&utm_medium=email&utm_term=0_9a7239d910-512b21dc04-287538174 Facebook Messaging May cost $$ in near future
  21. Note from Chris Cox Finding lists w/ your key words—keep them fairly general like: java or maybe j2ee then scroll quickly through the results to find relevant lists. In this case I'm looking for backbone, my option is #4 these are people that have already categorized Backbone.js engineers for me: https://www.google.com/search?client=firefox-a&hl=en&rls=org.mozilla%3Aen-US%3Aofficial&biw=1766&bih=854&q=site%3Atwitter.com+inurl%3Abackbone+list+-”This+list+doesn’t+follow+any+users+yet"&oq=site%3Atwitter.com+inurl%3Abackbone+list+-”This+list+doesn’t+follow+any+users+yet"&gs_l=serp.3...9343.10428.0.10889.8.8.0.0.0.0.459.925.7j4-1.8.0....0...1c.1.26.serp..8.0.0.BxUXSRCVLtk Java https://www.google.com/search?hl=en&noj=1&sclient=psy-ab&q=site%3Atwitter.com+inurl%3Amembers+intitle%3A"twitter+%2F+%40~+*+(java+OR+jvm+OR+j2ee)"+sf&oq=site%3Atwitter.com+inurl%3Amembers+intitle%3A"twitter+%2F+%40~+*+(java+OR+jvm+OR+j2ee)"+sf&gs_l=serp.3...100833.113877.0.116912.11.11.0.0.0.1.115.916.9j2.11.0...0.0...1c.rGVJVyBLCIk
  22. FOCA Tool iMacros Chrome extension Talent Mapping LinkedIn blog Living org map concept
  23. http://findpeopleonplus.com/
  24. http://gplusrecruiter.com/