4. Background
• Tramstop Wall (Pysäkkiseinä.fi) was piloted
during 2,5 months during the fall 2012
• New media space was built for
conversation between the passengers
• Access the wall by typing the url or with an
NFC phone from a sticker placed in the 213
canopied tramstops in Helsinki
• Another NFC sticker in the tramstops also
offered ease to buy a SMS ticket
Partners: Sanoma, Helsinki Region Travel (HSL) and Nokia
5. – 10 000 unique visitors
in the
www.pysäkkiseinä.fi –
page
– Mostly young adults
– 55% female, 45%
male
6. Results
of
the
pilot
• Messages
– The service received around 30 messages/day
– Only 10% of the messages were moderated/not published
– 17% of the messages was feedback to HSL (trams late/
customer service quality/accidents…)
• NFC phone usage
– 6% accessed the service though the NFC sticker in the
tramstops
– During 12.9. – 18.11. 387 SMS mobile tickets were
ordered
– 203 unique phone numbers bought SMS tickets
7. Results
of
the
pilot
• Moderation seemed to be the
bottleneck
• Interaction with others was
longed after in the messages
(like, respond)
• NFC was perceived as an easy
way to access the service or buy
a ticket (comments on the wall)
>> The service hasn’t been
developed further after the pilot
9. HRT
travel
card
as
a
city
card
•
Forum
Virium
Helsinki
has
piloted
the
idea
in
many
contexts
– Travel
card
as
a
race
badge
in
Open
Europeans
sailing
contest
in
2011
– Travel
card
part
of
the
Car
free
day
2012
– Travel
card
as
a
library
card
2013
>>
10. Travel
card
doubles
as
a
library
card
• Forum
Virium
Helsinki
and
the
City
library
tested
the
use
of
HRT
travelcard
as
a
library
card
in
April-‐May
2013
• Pilot
in
two
central
libraries
in
Helsinki:
Kallio
and
Library
10
• Travel
card
as
an
access
card
to
Suomenlinna
library
during
the
fall
2013
11. ”Everything
is
going
fine
otherwise
(with
the
pilot),
but
my
[red
brains
tried
to
use
the
library
card
to
pay
the
bus
trip.
Uups!”
12. Travel
card
as
a
city
card
• Libraries
(Helsinki,
Espoo)
are
interested
in
taking
the
card
into
a
wider
use
as
a
library
card
• Conversa[ons
started
with
other
city-‐organiza[ons
and
private
companies
as
well
• In
the
future
the
card
will
be
replaced
by
mobile
>>
what
will
be
the
iden[ty
of
te
card
>>
who
will
be
the
card
operator
in
the
long
run
14. City
Screens
• Helsinki
has
21
outdoor
screens
sca_ered
around
the
city
center
as
part
of
a
larger
adver[sement
contract
with
Clear
Channel
• The
other
side
of
the
screens
allows
for
interac[ve
services
• These
screens
have
been
used
as
a
tes[ng
pla`orm
for
interac[ve
services
15. Urban Flow concept in 2011
helsinki.urbanflow.io
>> from vision to action in 2013
20. Info-‐
and
guidance
service
• Forum
Virium
Helsinki
and
the
City
of
Helsinki
are
pilo[ng
an
interac[ve
info-‐
and
guidance
service
• Map-‐based
service
in
4
different
languages
• Events/Sights/News
Guidance
and
info
“here
and
now”
22. Info- and guidance
service
• We
are
con[nuing
the
development
of
the
interac[ve
services
throughout
2013-‐2014
• As
we
develop
the
service
the
challenge
is
also
to
define
roles
and
opera[ng
models
for
the
different
city
offices
