Memes	  and	  Museums	  
What	  is	  a	  meme?	  	  A	  meme	  is	  "an	  idea,	  behavior,	  or	  style	  that	  spreads	  from	  person	  to	  pe...
Let’s	  look	  at	  some	  examples…	  
Gangnam	  Style	  is	  a	  meme.	  A	  search	  for	  Gangnam	  style	  on	  YouTube	  gets	  4,970,000	  results	  h=p://...
Harlem	  Shake	  is	  a	  meme.	  A	  search	  for	  Harlem	  shake	  on	  YouTube	  gets	  6,750,000	  results	  h=p://ww...
Vadering	  is	  a	  meme	  h=p://www.gadgetreview.com/2013/04/15-­‐vadering-­‐pics-­‐george-­‐lucas-­‐would-­‐be-­‐proud-­...
A	  popular	  type	  of	  internet	  meme	  includes	  text	  superimposed	  on	  an	  image,	  since	  this	  type	  of	 ...
There	  was	  even	  a	  museum-­‐themed	  “Hey	  Girl”	  h=p://museumheygirl.tumblr.com	  	  	  	  
Grumpy	  cat	  is	  a	  meme	  h=p://www.complex.com/art-­‐design/2013/03/the-­‐50-­‐funniest-­‐grumpy-­‐cat-­‐memes/	  	  
“Said	  no	  one	  ever”	  is	  a	  meme	  h=p://knowyourmeme.com/memes/said-­‐no-­‐one-­‐ever	  	  
“Success	  Kid”	  is	  a	  meme	  h=p://knowyourmeme.com/memes/success-­‐kid-­‐i-­‐hate-­‐sandcastles	  	  
Original	  Media	  Compressed	  into	  Image	  +	  text	  for	  easy	  sharing	  Remixed	   Remixed	  	  again!	  Original...
Original	  Media	  Compressed	  into	  Image	  +	  text	  for	  easy	  sharing	  Remixed	   Remixed	  	  again!	  Original...
We	  should	  capitalize	  on	  the	  popularity	  and	  viral	  nature	  of	  these	  memes.	  	  	  No	  art	  museums	 ...
Notes:	  We	  would	  only	  use	  public	  domain	  or	  copyright	  unrestricted	  images	  The	  image	  info	  and	  U...
Memes and Museums
Memes and Museums
Memes and Museums
Memes and Museums
Memes and Museums
Memes and Museums
Memes and Museums
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Memes and Museums

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A proposal for creating memes inspired by the collections of the Smithsonian American Art Museum

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Memes and Museums

  1. 1. Memes  and  Museums  
  2. 2. What  is  a  meme?    A  meme  is  "an  idea,  behavior,  or  style  that  spreads  from  person  to  person  within  a  culture.”    A  meme  acts  as  a  unit  for  carrying  cultural  ideas,  symbols,  or  prac<ces  that  can  be  transmi=ed  from  one  mind  to  another  through  wri<ng,  speech,  gestures,  rituals,  or  other  imitable  phenomena.      An  Internet  meme  is  a  concept  that  spreads  from  person  to  person  via  the  Internet.    The  word  meme  was  coined  by  Richard  Dawkins  in  his  1976  book  The  Selfish  Gene,  as  an  a=empt  to  explain  the  way  cultural  informa<on  spreads;  internet  memes  are  a  subset  of  this,  specific  to  the  culture  and  environment  of  the  internet.  (Wikipedia,  accessed  May  7,  2013)  
  3. 3. Let’s  look  at  some  examples…  
  4. 4. Gangnam  Style  is  a  meme.  A  search  for  Gangnam  style  on  YouTube  gets  4,970,000  results  h=p://theweek.com/ar<cle/index/233651/gangnam-­‐style-­‐the-­‐8-­‐best-­‐parodies-­‐of-­‐the-­‐viral-­‐video      
  5. 5. Harlem  Shake  is  a  meme.  A  search  for  Harlem  shake  on  YouTube  gets  6,750,000  results  h=p://www.youtube.com/watch?v=4hpEnLtqUDg      
  6. 6. Vadering  is  a  meme  h=p://www.gadgetreview.com/2013/04/15-­‐vadering-­‐pics-­‐george-­‐lucas-­‐would-­‐be-­‐proud-­‐of.html      
  7. 7. A  popular  type  of  internet  meme  includes  text  superimposed  on  an  image,  since  this  type  of  content  is  easily  shared  through  social  media.    “Hey  Girl”  is  a  meme  about  Ryan  Gosling  h=p://knowyourmeme.com/memes/people/ryan-­‐gosling    
  8. 8. There  was  even  a  museum-­‐themed  “Hey  Girl”  h=p://museumheygirl.tumblr.com        
  9. 9. Grumpy  cat  is  a  meme  h=p://www.complex.com/art-­‐design/2013/03/the-­‐50-­‐funniest-­‐grumpy-­‐cat-­‐memes/    
  10. 10. “Said  no  one  ever”  is  a  meme  h=p://knowyourmeme.com/memes/said-­‐no-­‐one-­‐ever    
  11. 11. “Success  Kid”  is  a  meme  h=p://knowyourmeme.com/memes/success-­‐kid-­‐i-­‐hate-­‐sandcastles    
  12. 12. Original  Media  Compressed  into  Image  +  text  for  easy  sharing  Remixed   Remixed    again!  Original  clip  from  The  Lord  of  the  Rings:  h=p://www.youtube.com/watch?v=r21CMDyPuGo    Memes  can  be  inspired  by  movies,  TV  shows,  and  commercials  
  13. 13. Original  Media  Compressed  into  Image  +  text  for  easy  sharing  Remixed   Remixed    again!  Original  clip  from  the  commercial  for  Dos  Equis:  h=p://www.youtube.com/watch?v=U18VkI0uDxE    “I  dont  always  drink    beer,  but  when  I  do,    I  prefer  Dos  Equis.”  
  14. 14. We  should  capitalize  on  the  popularity  and  viral  nature  of  these  memes.      No  art  museums  are  doing  this  yet  (that  I  can  find).    Some  ideas…  
  15. 15. Notes:  We  would  only  use  public  domain  or  copyright  unrestricted  images  The  image  info  and  URL  are  embedded  on  the  image  so  they  do  not  get  lost  when  shared  
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