Memes up

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Meme is a new way to do the marketing

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Memes up

  1. 1. S UP EME M Meme! ur ere is o H
  2. 2. What’s meme? A meme is "an idea, behavior, or style that spreads from person to person within a culture." Internet "memes" are cultural symbols and social ideas that spread virally
  3. 3. The origin of meme The evolutionary biologist, Richard Dawkins, first introduced the "meme" word in 1976
  4. 4. The phenomenon of meme Adolescents and post-adolescents transmit the majority of Internet memes. Most modern Internet memes are humorcentered
  5. 5. How it works? The origin biological word of “Memes” can be used to help us understanding how the cultural meme works.
  6. 6. Memes reproduce by copying from a nervous system to another one, either by communication or imitation. Imitation often involves the copying of an observed behavior of another individual.
  7. 7. A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through:
  8. 8. The more people go online, the stronger memes will be.
  9. 9. Internet memes have assisted in producing fame and fortune for many people, transforming nobodies to overnight sensations in the blink of an eye.
  10. 10. Memes are highly unpredictable and untraceable: there is no hard science on which picture, video, or joke will go viral next. In fact, a meme can be ignored for a long time before it explodes.
  11. 11. Let’s Meme! Chinese meme: 《忐忑》 http://www.youtube.com /watch?v=h_U5yPK4g-E http://www.youtube.com /watch? v=yFxAvEU5mAU http://www.youtube.com /watch? v=YwWo8hVr0A4 Western meme: Harlem shake http://www.youtube.com/w atch?v=hS-2dCZm_nU Gangnam style http://www.youtube.com/w atch?v=O-8mnVqhKNw
  12. 12. Element of a Meme Evoke a common kind of emotion, funny, boring, stupid, or even hateful. It’s easy for people to imitate, Ways of media to spread fast and broad, like website of youtube, youku, twitter, weibo. It’s funny to imitate, or a way to express yourself or your attitude.
  13. 13. Let’s meme Giraffe in the street.
  14. 14. Memes as Promotional and Marketing Tools Memes should not be only seen as an entertainment, but also as an effective promotional and marketing tool.
  15. 15. Memes can travel from one site to another, from one social networking site to another
  16. 16. How can company benefit from the meme ? Memes are like a self-replicating virus. memes are one of the most important tools in online marketing today.
  17. 17. The end Sybille JEANMAIRE, Shuang WANG, Ruogu WANG, Ke WU

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