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Stop wasting money on link building
 

Stop wasting money on link building

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Tools Referenced:
Search Metrics - http://searchmetrics.com/
Open Site Explorer - http://www.opensiteexplorer.org/
Scrape Similar Plugin - https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en
Shared Count - http://sharedcount.com/
Bit.ly - Just add a plus sign to the end of a bit.ly URL and hit enter to see click through data

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  • Everyone has different starting pointsIf you’re just getting started with SEO there is a lot of low hanging fruitYou don’t need to start out with a huge creative piece in an attempt to win the internet
  • Now it gets harderThis is where efficiency really starts to pay off
  • What I’m talking about is sending out mass emailsNo personalizationCompletely templateNo real effortNo real value for the bloggerIt doesn’t work
  • Would you want to post this infographic?There’s nothing in it for meSounds selfish, but, you need to give them something of valueYour infographic alone isn’t valuable to themThey still have to write content to go with it
  • We should seek to categorize and segment sites that we find in the prospecting phaseWhen we do this we are able to better allocate our effort and time,This allows us to be more efficient by giving minimal time to sites which aren’t that important and a lot of time to sites that are more important
  • Before we can start segmenting sites, we need to understand that not all links are equalSome links have a lot of value, some don’t and there’s everything in betweenThis means that any time we’re giving equal time to a low value link as a high value link, we’re not being efficient and we’re losing money
  • There are 4 groups of sitesLinks you don’t wantLinks that are okLinks that are goodAnd links that you’d do something illegal for
  • Be strategic in who you reach out toIphone infographic example
  • Be strategic in who you reach out toIphone infographic example
  • Be strategic in who you reach out toIphone infographic example
  • Be strategic in who you reach out toIphone infographic example
  • There are two good ways to
  • We’re not looking for a numeric scoreThere are a lot of different componentsWe want to understand how influential is a siteDo people listen to them, and are they taken seriouslyAt it’s highest level we can define influence as visibility + credibilityThe site has to provide a platform in which you can reach a lot of peopleAND you have to be taken seriously
  • Do people bother to respond?
  • Do people bother to respond?
  • Do people bother to respond?
  • Do people bother to respond?
  • So now you have grouped your targets into 4 groups based on the amount of effort you should put inStart with the highest value sites – If you get on one super valuable site, you can probably be doneIf you don’t you have a prioritized list to get started
  • Finally, know your target. Much like at the beginning where you should identify a specific person based on their interest and what you write aboutMake sure that your content fits a site.I’ve looked at the top pages on a few sites

Stop wasting money on link building Stop wasting money on link building Presentation Transcript

  • Stop Wasting Money OnLink BuildingGEOFF KENYON
  • GEOFF KENYONConsultant, DistilledGeoff.kenyon@distilled.net@GeoffKenyon
  • Efficiency
  • Step 1: Content & Onpage@GeoffKenyonGeoff KenyonAdded 200 wordsof content
  • Getting Started Link Building@GeoffKenyonGeoff Kenyon
  • Six Examples ofGetting Started
  • Professional Organizations@GeoffKenyonGeoff Kenyon
  • Give Endorsements@GeoffKenyonGeoff Kenyon
  • Lists@GeoffKenyonGeoff Kenyon
  • Local Press Releases@GeoffKenyonGeoff Kenyon
  • Partnerships@GeoffKenyonGeoff Kenyon
  • Manufacturers@GeoffKenyonGeoff Kenyon
  • Now it Gets Harder
  • 2 Ways to Improve Efficiency@GeoffKenyonGeoff Kenyon• Send a lot of emails• Focus your efforts
  • Scale with Quantity
  • Scale With Quantity@GeoffKenyonGeoff Kenyon
  • Focus Your Efforts:Scale by Segmentation
  • A Link is Not a Link@GeoffKenyonGeoff Kenyon
  • 4 Groups of Sites@GeoffKenyonGeoff KenyonLinks youdon’t wantLinks thatare okLinks thatare goodLinks thatare REALLYgood
  • Examples of Links
  • Low Value Link@GeoffKenyonGeoff Kenyon
  • Mid Value Link@GeoffKenyonGeoff Kenyon
  • High Value Link
  • Why Do We Want HighValue Links?
  • Influence
  • Results of Influence@GeoffKenyonGeoff Kenyon
  • And:@GeoffKenyonGeoff Kenyon
  • How?
  • Know Your Target@GeoffKenyonGeoff Kenyon
  • Know Your Target@GeoffKenyonGeoff Kenyon
  • Know Your Target@GeoffKenyonGeoff KenyonMost Likely Writer Interestedin Your Content
  • How Do We Segment Sites?
  • Domain Authority@GeoffKenyonGeoff Kenyon
  • Influence@GeoffKenyonGeoff Kenyon
  • Influence@GeoffKenyonGeoff Kenyon
  • Influence =Visibility + Credibility
  • Characteristics of Influence
  • Comments@GeoffKenyonGeoff KenyonWhoa!
  • Social Shares@GeoffKenyonGeoff Kenyon
  • Social Click Throughs@GeoffKenyonGeoff Kenyon
  • Site Traffic@GeoffKenyonGeoff Kenyon
  • Now Segment YourProspects
  • 4 Groups of Sites@GeoffKenyonGeoff KenyonLinks youdon’t wantLinks thatare okLinks thatare goodLinks thatare REALLYgood
  • Know Your Target (Part II)@GeoffKenyonGeoff Kenyon
  • Start With Your MostInfluential and RelevantSites
  • Thanks.GEOFF KENYONGeoff.Kenyon@Distilled.net@GeoffKenyon