Uploaded byGeoff Kenyon
Blog Networks Penguins And Link Building
The document discusses blog networks and link-building tactics in the context of SEO, highlighting how Google can detect blog networks through specific characteristics like content uniformity and backlink patterns. It covers the implications of the Penguin update, the importance of removing questionable links, and offers strategies to avoid spammy links while emphasizing the need for ethical link-building practices. Additionally, it suggests methods for tagging links and provides various resources for content creation and relationship-building with blog owners.
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Blog Networks Penguins And Link Building
- 1. Blog Networks, Penguins, &Link Building Seattle SEO Network Geoff Kenyon
- 2. Geoff Kenyon SEO Consultant–Distilled Geoff.Kenyon@distilled.net http://twitter.com/#!/geoffkenyon Geoff Kenyon
- 3. Topics • Blog Networks •Penguin Update • Link Building Tactics Geoff Kenyon
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- 5. How might Googledetect blog networks Characteristics: • Articles all the same length • Content has the same number of links • Links are exact match anchor text • No co-citations • High bounce rate • Volume of content • Backend • No one links to it Geoff Kenyon Blog Networks are easy to detect if you have data
- 6. Geoff Kenyon Blog Networksmight be targeted by Panda in the future
- 7. Geoff Kenyon Stay AwayFrom Blog Networks. Or Any Kind of Network.
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- 9. Penguin Update SuspectedTriggers: “Spammy Links” •Article marketing links • Comment spam links • Overtly paid links • Optimized sidebar links Anchor Text • Aggressive anchor text Geoff Kenyon
- 10. Geoff Kenyon What ifI don‟t have any spammy links?
- 11. Penguin Update What todo • Remove your questionable links • Change your links • Reconsideration request? Geoff Kenyon
- 12. FindingYour Spammy Links •Backlink profile export • Identify in bulk via: • Topic • Type Geoff Kenyon
- 13. FindingYour Spammy Links Sourcesof Backlink Profiles GoogleWebmaster Tools (who links the most) Geoff Kenyon
- 14. FindingYour Spammy Links Sourcesof Backlink Profiles Open Site Explorer Geoff Kenyon
- 15. FindingYour Spammy Links Sourcesof Backlink Profiles Majestic Geoff Kenyon
- 16. FindingYour Spammy Links Sourcesof Backlink Profiles Majestic Geoff Kenyon
- 17. FindingYour Spammy Links Sourcesof Backlink Profiles ahrefs Geoff Kenyon
- 18. FindingYour Spammy Links TaggingYourLinks Associate a categorization or flag with your links: • Topic • Related/Unrelated • Type • Sidebar • Profile • Article Marketing • Genuine Blog Post • News Article • Forum • Directory • Flag • Yes/No Geoff Kenyon
- 19. FindingYour Spammy Links GeoffKenyon Screaming Frog SEO Spider TaggingYour Links Collect data associated with the linking pages • Page title • Meta description • H1 tag • Meta Keywords
- 20. FindingYour Spammy Links TaggingYourLinks • Sugested words to search HTML elements and URL for: • Forums • Free • Directory • Submit • Article • „just another wordpress site‟ • Member/Profile/User Geoff Kenyon
- 21. FindingYour Spammy Links TaggingYourLinks Topically Safe Links • Look through HTML elements for: • Anything related to your business • Distilled • SEO • Search Engine • PPC • CRO Manual Review of OffTopic Sites Geoff Kenyon
- 22. FindingYour Spammy Links TaggingYourLinks Sidebar Links • WebmasterTools (who links the most) • Manual Review Geoff Kenyon
- 23. FindingYour Spammy Links TaggingYourLinks Directory/Paid Links • Number of links on the page • Manual review Geoff Kenyon
- 24. Penguin Update If youdon’t have bad links • Anchor text is probably your trigger Geoff Kenyon
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- 26. AnchorText What is Normal? AnalyzedAnchor Text for ~ 60 pages • Backlink profiles did not look optimized • „normal‟ (non-SEO‟d) • Category and product pages Small Sample Will vary by industry Use this data as a rough guideline, not fact • Measure „Over-Optimization‟ • Guide your link building efforts Geoff Kenyon http://mz.cm/anchor-optimization
- 27. AnchorText What is Normal? GeoffKenyon http://mz.cm/anchor-optimization
- 28. AnchorText What is Normal? GeoffKenyon http://mz.cm/anchor-optimization
- 29. AnchorText What is Normal? GeoffKenyon http://mz.cm/anchor-optimization
- 30. AnchorText How to Fixit Change anchor text Take down links Build more links to create balance Maybe do a reconsideration request. Geoff Kenyon
- 31. Geoff Kenyon You shouldn‟tbe surprised by these updates
- 32. Geoff Kenyon -Google‟s QualityGuidelines Don't participate in link schemes designed to increase your site's ranking or PageRank. http://bit.ly/g-quality
- 33. Geoff Kenyon You shouldn‟tbe upset
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- 35. Link BuildingTactics Short TermValue •Article marketing links • Comment spam links • Overtly paid links • Optimized sidebar links • Exact match domains Geoff Kenyon
- 36. Link BuildingTactics Guest Posting •Find blogs with actual readers • Relevant to your site • Build an on-going relationship with blog owner • Don‟t treat the blogger like you are using them Geoff Kenyon
- 37. Link BuildingTactics Content: Resources:Excel for SEO Geoff Kenyon www.distilled.net/excel-for-seo/
- 38. Link BuildingTactics Content: Resources:Diamond Color Geoff Kenyon http://bit.ly/IDlcpc
- 39. Link BuildingTactics Content: Resources:AngryBirds Infographic Geoff Kenyon
- 40. Link BuildingTactics Content: Controversy GeoffKenyon powazek.com/posts/2090
- 41. Link BuildingTactics Content: EgoBait Geoff Kenyon http://bit.ly/IM-posts-2011
- 42. Link BuildingTactics Content: EgoBait Geoff Kenyon http://bit.ly/interview-rae
- 43. Link BuildingTactics Give Away:Google Analytics WP Plugin Geoff Kenyon
- 44. Link BuildingTactics Building aFollowing Geoff Kenyon
- 45. Link BuildingTactics Do somethinggood • Schools • Non-Profits • Events • Fundraisers Geoff Kenyon
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Editor's Notes
- #9 Originally referred to ‘Over Optimization Update’April 24thTargets keyword phrasesImpacts 3% of queries
- #11 You probably do
- #32 Google wants you to conform to their rules so their algorithm works optimally Google is open about their standards for link building
- #33 Blog Networks, Article Marketing, Comment Spam, everything we have talked about so far exist purely for link building and SEO purposes and fly in the face of this statement.
- #34 Google doesn’t owe you anythingTheir focus is on the quality of their algorithm and their profitExpect them to make decisions based on thisBeing in the index isn’t a rightIf you do any kind of SEO, you assume risk
- #35 Google will continue their tactics to devalue/penalize. If you’re surprised, it means you are thinking about it wrong. Think about creating value, not just links.