Blog Networks Penguins And Link Building

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Presentation on blog networks being de-indexed, the Google Penguin update, and long term focused link building tactics.

Presentation on blog networks being de-indexed, the Google Penguin update, and long term focused link building tactics.

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  • Originally referred to ‘Over Optimization Update’April 24thTargets keyword phrasesImpacts 3% of queries
  • You probably do
  • Google wants you to conform to their rules so their algorithm works optimally Google is open about their standards for link building
  • Blog Networks, Article Marketing, Comment Spam, everything we have talked about so far exist purely for link building and SEO purposes and fly in the face of this statement.
  • Google doesn’t owe you anythingTheir focus is on the quality of their algorithm and their profitExpect them to make decisions based on thisBeing in the index isn’t a rightIf you do any kind of SEO, you assume risk
  • Google will continue their tactics to devalue/penalize. If you’re surprised, it means you are thinking about it wrong. Think about creating value, not just links.

Transcript

  • 1. Blog Networks, Penguins, & Link Building Seattle SEO Network Geoff Kenyon
  • 2. Geoff Kenyon SEO Consultant– Distilled Geoff.Kenyon@distilled.net http://twitter.com/#!/geoffkenyon Geoff Kenyon
  • 3. Topics • Blog Networks • Penguin Update • Link Building Tactics Geoff Kenyon
  • 4. Deindexed Blog Networks Geoff Kenyon
  • 5. How might Google detect blog networks Characteristics: • Articles all the same length • Content has the same number of links • Links are exact match anchor text • No co-citations • High bounce rate • Volume of content • Backend • No one links to it Geoff Kenyon Blog Networks are easy to detect if you have data
  • 6. Geoff Kenyon Blog Networks might be targeted by Panda in the future
  • 7. Geoff Kenyon Stay Away From Blog Networks. Or Any Kind of Network.
  • 8. Penguin Update Geoff Kenyon
  • 9. Penguin Update SuspectedTriggers: “Spammy Links” • Article marketing links • Comment spam links • Overtly paid links • Optimized sidebar links Anchor Text • Aggressive anchor text Geoff Kenyon
  • 10. Geoff Kenyon What if I don‟t have any spammy links?
  • 11. Penguin Update What to do • Remove your questionable links • Change your links • Reconsideration request? Geoff Kenyon
  • 12. FindingYour Spammy Links • Backlink profile export • Identify in bulk via: • Topic • Type Geoff Kenyon
  • 13. FindingYour Spammy Links Sources of Backlink Profiles GoogleWebmaster Tools (who links the most) Geoff Kenyon
  • 14. FindingYour Spammy Links Sources of Backlink Profiles Open Site Explorer Geoff Kenyon
  • 15. FindingYour Spammy Links Sources of Backlink Profiles Majestic Geoff Kenyon
  • 16. FindingYour Spammy Links Sources of Backlink Profiles Majestic Geoff Kenyon
  • 17. FindingYour Spammy Links Sources of Backlink Profiles ahrefs Geoff Kenyon
  • 18. FindingYour Spammy Links TaggingYour Links Associate a categorization or flag with your links: • Topic • Related/Unrelated • Type • Sidebar • Profile • Article Marketing • Genuine Blog Post • News Article • Forum • Directory • Flag • Yes/No Geoff Kenyon
  • 19. FindingYour Spammy Links Geoff Kenyon Screaming Frog SEO Spider TaggingYour Links Collect data associated with the linking pages • Page title • Meta description • H1 tag • Meta Keywords
  • 20. FindingYour Spammy Links TaggingYour Links • Sugested words to search HTML elements and URL for: • Forums • Free • Directory • Submit • Article • „just another wordpress site‟ • Member/Profile/User Geoff Kenyon
  • 21. FindingYour Spammy Links TaggingYour Links Topically Safe Links • Look through HTML elements for: • Anything related to your business • Distilled • SEO • Search Engine • PPC • CRO Manual Review of OffTopic Sites Geoff Kenyon
  • 22. FindingYour Spammy Links TaggingYour Links Sidebar Links • WebmasterTools (who links the most) • Manual Review Geoff Kenyon
  • 23. FindingYour Spammy Links TaggingYour Links Directory/Paid Links • Number of links on the page • Manual review Geoff Kenyon
  • 24. Penguin Update If you don’t have bad links • Anchor text is probably your trigger Geoff Kenyon
  • 25. AnchorText Geoff Kenyon
  • 26. AnchorText What is Normal? Analyzed Anchor Text for ~ 60 pages • Backlink profiles did not look optimized • „normal‟ (non-SEO‟d) • Category and product pages Small Sample Will vary by industry Use this data as a rough guideline, not fact • Measure „Over-Optimization‟ • Guide your link building efforts Geoff Kenyon http://mz.cm/anchor-optimization
  • 27. AnchorText What is Normal? Geoff Kenyon http://mz.cm/anchor-optimization
  • 28. AnchorText What is Normal? Geoff Kenyon http://mz.cm/anchor-optimization
  • 29. AnchorText What is Normal? Geoff Kenyon http://mz.cm/anchor-optimization
  • 30. AnchorText How to Fix it Change anchor text Take down links Build more links to create balance Maybe do a reconsideration request. Geoff Kenyon
  • 31. Geoff Kenyon You shouldn‟t be surprised by these updates
  • 32. Geoff Kenyon -Google‟s Quality Guidelines Don't participate in link schemes designed to increase your site's ranking or PageRank. http://bit.ly/g-quality
  • 33. Geoff Kenyon You shouldn‟t be upset
  • 34. Link Building Tactics Geoff Kenyon
  • 35. Link BuildingTactics Short TermValue • Article marketing links • Comment spam links • Overtly paid links • Optimized sidebar links • Exact match domains Geoff Kenyon
  • 36. Link BuildingTactics Guest Posting • Find blogs with actual readers • Relevant to your site • Build an on-going relationship with blog owner • Don‟t treat the blogger like you are using them Geoff Kenyon
  • 37. Link BuildingTactics Content: Resources: Excel for SEO Geoff Kenyon www.distilled.net/excel-for-seo/
  • 38. Link BuildingTactics Content: Resources: Diamond Color Geoff Kenyon http://bit.ly/IDlcpc
  • 39. Link BuildingTactics Content: Resources:Angry Birds Infographic Geoff Kenyon
  • 40. Link BuildingTactics Content: Controversy Geoff Kenyon powazek.com/posts/2090
  • 41. Link BuildingTactics Content: Ego Bait Geoff Kenyon http://bit.ly/IM-posts-2011
  • 42. Link BuildingTactics Content: Ego Bait Geoff Kenyon http://bit.ly/interview-rae
  • 43. Link BuildingTactics Give Away: Google Analytics WP Plugin Geoff Kenyon
  • 44. Link BuildingTactics Building a Following Geoff Kenyon
  • 45. Link BuildingTactics Do something good • Schools • Non-Profits • Events • Fundraisers Geoff Kenyon
  • 46. Geoff Kenyon ThankYou