Taken from my talk at SMX Sydney 2013. This presentation discusses how SEOs should be thinking in a post Penguin world. How do you build penguin friendly links?
Today, the objective is not to build <a> tags. Instead, it is more so to build genuine relationships. Int his presentation we cover the evolution of the Penguin update, How Google Penguin works, How to build links moving forward and finally details used Penguin friendly tools.
Even with the release of Penguin 2.0, this information is 100% relevant. Why? Because organic relationships are the key recommendation. Nothing is safer in a post-penguin world than natural relationships. So... How do you build "Links & Relationships in a Post Penguin World?"
License CC Attribution:
If used, please credit Mindshare Sydney & Phillip Ohren (http://phill.co)
Original Research: The Unsung Hero of Content MarketingMantis Research
This presentation from Content Marketing World 2018 explores how and why original research is an untapped opportunity for content marketers . . . but likely not for long.
Learn about the wide range of research types, from conventional, survey-based research to creative ways of using 3rd party data and uncover the essential questions you need to answer when starting an original research project.
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYChuck Price
This document provides a summary of a presentation on link building strategies. Some key points include:
- Link building is hard work but quality links from relevant sites can significantly impact search rankings. External links should come from authoritative sources in the niche.
- Google's algorithms like Hummingbird and Knowledge Graph have made exact match anchor text and irrelevant links less valuable over time. Relevance of content and links is now more important.
- Proper on-page optimization like internal linking can boost rankings. Interlinking key pages and using footer links appropriately is recommended.
- Some effective link building strategies include creating high-quality resources, guides and tutorials; mining existing links from competitors; reaching out to influencers and
This document summarizes a presentation on search engine optimization (SEO). It discusses various technical SEO topics like sitemaps, robots.txt files, duplicate content, site speed and errors. It also covers non-technical topics like keyword research, content topics, and the importance of authority and relevance for rankings. The presentation emphasizes the role of search and organic traffic for marketing and provides tips for structure, keywords and content optimization to improve SEO performance.
Association of Business Psychologists Presentation600223
1) The document discusses the challenges facing business psychologists and consultants in the UK market, which is becoming overcrowded with increased competition and reduced demand.
2) It notes the large numbers of unemployed senior executives and managers entering the consulting market, as well as increased numbers of business psychologists and coaches competing for work.
3) The document argues that a strong digital strategy is critical for business psychologists to differentiate themselves, generate more leads and capture greater value from the market opportunities that still exist. It provides examples of how digital approaches like blogging, video and search engine optimization can help boost business.
This presentation goes through the top tips for blogging best practices, from research-based topics to collaboration tactics. From headlines to images. These are the BEST practices for blogging. A must view for Content Marketers.
This presentation was originally given at Wine & Web at Orbit Media.
Managing Entropy - Clarity '13 - Keith GoodeKeith Goode
"Managing Entropy" is a presentation given by Keith Goode at Clarity '13 on September 26, 2013 in Austin, TX at the Four Seasons Hotel and Conference Center. The session was "Solving SEO Challenges at Scale," and the other panelists were Taylor Pratt, Scott Nickels, and Richard Chavez.
In this presentation, Keith Goode discusses the challenges of scaling SEO efforts without becoming a weighty organization. SEO at scale requires an organization-wide democratization of SEO. Review the slides to find out how.
The document discusses how social media profiles can be utilized for search engine rankings. It provides tips for optimizing profiles on Google+, Twitter, and Facebook to gain trust and visibility online. Specific recommendations include adding authorship markup to Google+ profiles, encouraging reviews, targeting keywords in tweets, and linking back to own websites from social media updates. Case studies from brands like Tiny Prints are presented that were able to improve search rankings through engaging strategies on their social media channels.
Original Research: The Unsung Hero of Content MarketingMantis Research
This presentation from Content Marketing World 2018 explores how and why original research is an untapped opportunity for content marketers . . . but likely not for long.
Learn about the wide range of research types, from conventional, survey-based research to creative ways of using 3rd party data and uncover the essential questions you need to answer when starting an original research project.
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYChuck Price
This document provides a summary of a presentation on link building strategies. Some key points include:
- Link building is hard work but quality links from relevant sites can significantly impact search rankings. External links should come from authoritative sources in the niche.
- Google's algorithms like Hummingbird and Knowledge Graph have made exact match anchor text and irrelevant links less valuable over time. Relevance of content and links is now more important.
- Proper on-page optimization like internal linking can boost rankings. Interlinking key pages and using footer links appropriately is recommended.
- Some effective link building strategies include creating high-quality resources, guides and tutorials; mining existing links from competitors; reaching out to influencers and
This document summarizes a presentation on search engine optimization (SEO). It discusses various technical SEO topics like sitemaps, robots.txt files, duplicate content, site speed and errors. It also covers non-technical topics like keyword research, content topics, and the importance of authority and relevance for rankings. The presentation emphasizes the role of search and organic traffic for marketing and provides tips for structure, keywords and content optimization to improve SEO performance.
Association of Business Psychologists Presentation600223
1) The document discusses the challenges facing business psychologists and consultants in the UK market, which is becoming overcrowded with increased competition and reduced demand.
2) It notes the large numbers of unemployed senior executives and managers entering the consulting market, as well as increased numbers of business psychologists and coaches competing for work.
3) The document argues that a strong digital strategy is critical for business psychologists to differentiate themselves, generate more leads and capture greater value from the market opportunities that still exist. It provides examples of how digital approaches like blogging, video and search engine optimization can help boost business.
This presentation goes through the top tips for blogging best practices, from research-based topics to collaboration tactics. From headlines to images. These are the BEST practices for blogging. A must view for Content Marketers.
This presentation was originally given at Wine & Web at Orbit Media.
Managing Entropy - Clarity '13 - Keith GoodeKeith Goode
"Managing Entropy" is a presentation given by Keith Goode at Clarity '13 on September 26, 2013 in Austin, TX at the Four Seasons Hotel and Conference Center. The session was "Solving SEO Challenges at Scale," and the other panelists were Taylor Pratt, Scott Nickels, and Richard Chavez.
In this presentation, Keith Goode discusses the challenges of scaling SEO efforts without becoming a weighty organization. SEO at scale requires an organization-wide democratization of SEO. Review the slides to find out how.
The document discusses how social media profiles can be utilized for search engine rankings. It provides tips for optimizing profiles on Google+, Twitter, and Facebook to gain trust and visibility online. Specific recommendations include adding authorship markup to Google+ profiles, encouraging reviews, targeting keywords in tweets, and linking back to own websites from social media updates. Case studies from brands like Tiny Prints are presented that were able to improve search rankings through engaging strategies on their social media channels.
El documento describe las características y uso de SlideShare, una plataforma para compartir presentaciones. Fue lanzada en 2006 y adquirida por LinkedIn en 2012. Permite a usuarios subir presentaciones en PowerPoint u OpenOffice para verlas en línea en formato Flash. Es un espacio gratuito operado por SlideShare Inc. desde sus oficinas en California y la India.
Teks tersebut membahas pengertian internet dan intranet serta aktivitas yang dapat dilakukan di dalamnya. Internet dijelaskan sebagai jaringan komputer global yang saling terhubung menggunakan protokol TCP/IP, sementara intranet adalah jaringan privat yang terbatas pada suatu organisasi. Beberapa aktivitas utama di internet meliputi pencarian informasi, email, chatting, dan berbelanja secara online.
El documento describe tres factores clave en el desarrollo cognitivo de los niños: 1) La transmisión social a través del lenguaje o la educación dirigida por un adulto, siempre que el niño se encuentre en una etapa en la que pueda comprender la información. 2) El factor de equilibración, que implica que cuando un niño se enfrenta a un estímulo externo, es activo en buscar el conocimiento. 3) La sucesión de niveles secuenciales, donde un cambio en una dirección se compensa con otro cambio
This is a talk that Jonny LeRoy and I gave at Thoughtworks Live in Sydney and Melbourne in May 2013. It's a high level look at how you can approach mobile development and strategies to evolve for a future of many APIs and many front end clients.
Building mobile teams and getting a product to marketsgleadow
Rich Durnall and I presented our experience building apps with REA Group (who run the popular realestate.com.au website). The main focus was on how agile software development fits with mobile, with an emphasis on small, lean teams that iterate and learn quickly.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Hook Point provides a guide to creating viral content through science rather than luck. Their viral content model uses qualitative research of top performing formats to inform the ideation process. This ensures content grabs and holds attention as desired by social media algorithms. The communication algorithm also helps balance content across different communication styles to engage more of the target audience. Case studies demonstrate how the model has helped clients generate billions of views and millions of followers through understanding what makes content appealing to algorithms and people.
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
The document provides tips for creating content that performs well in search engine results. It emphasizes that SEO is about fulfilling user intent rather than gaming algorithms. Content should be based on keyword research and an understanding of search intent for different queries. Examples of common intent types like informational, navigational, and transactional are provided. The document recommends analyzing existing top search results to understand what constitutes good content for different queries. Following these guidelines can help produce content that drives consistent traffic and achieves "best in class" status.
Leveraging the LinkedIn Algorithm for Maximum Exposure.pdfSocially Savvy
Hey there, fellow LinkedIn enthusiast! If you're reading this, you're probably on a quest to master the art of making your LinkedIn posts go viral, getting your profile in front of the right people, and leveraging the mysterious beast known as the LinkedIn algorithm.
Well, you're in the right place, my friend! In today's digital age, LinkedIn has become more than just a platform for connecting with colleagues and job hunting. It's evolved into a powerhouse for networking, personal branding, and yes, even boosting your business or career to new heights.
But here's the thing: LinkedIn's algorithm is a bit like a puzzle wrapped in an enigma, sprinkled with some secret sauce. It's a constantly evolving entity, and understanding how it works can sometimes feel like trying to decipher a foreign language.
Fear not, though! In this blog, we're going to demystify the LinkedIn algorithm for you. We'll break down its key components, offer some insider tips, and guide you on how to make it work to your advantage. Whether you're a seasoned LinkedIn pro or just dipping your toes into the platform, we've got something for everyone.
So, if you're ready to unlock the potential of your LinkedIn presence and supercharge your exposure, let's dive in and discover how to crack the code of the LinkedIn algorithm together!
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
This document provides tips and recommendations for search engine optimization (SEO) professionals, including conducting backlink audits and content audits, researching competitors, creating proposals, meeting with clients, pricing models, insurance, and focusing on conversions rather than rankings. It also includes several links to additional SEO resources and reports.
Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014MatthewAJackson
The iGaming industry is notoriously aggressive and trying to compete using non-manipulative strategies has been almost impossible. This session will take a deep dive into the changes Google has implemented, how this applies to iGaming and how you can start to develop real SEO strategies that get results. Key takeaways will include understanding link penalties, how user signals play a role in top rankings and using your target audience to create natural link strategies
London Affiliates Conference: Developing White-hat Strategies in a Black-hat ...Branded3
This document discusses developing a white-hat link building strategy for gaming websites in the current search engine landscape. It provides examples of past black-hat link building approaches that are no longer effective, and recommends focusing on creating engaging content and conversations to make the site worth linking to organically. Specific white-hat tactics mentioned include social media activation, blogger outreach, forum seeding, and working with influencers. The key is promoting content to relevant audiences in order to participate in online discussions, rather than directly soliciting links.
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
PRSA SEO Seminar: You Will Be Found - How to Leverage New Search Engine Optim...JennyMunn.com
In the crowded online marketplace of organizations and ideas, you and your content first have to be found! SEO is one of the most data-driven disciplines that PR communicators and marketers can leverage in driving more business. Expert Jenny Munn will share the ways you can make sure you and your organization can be discovered for your greatest assets and content.
El documento describe las características y uso de SlideShare, una plataforma para compartir presentaciones. Fue lanzada en 2006 y adquirida por LinkedIn en 2012. Permite a usuarios subir presentaciones en PowerPoint u OpenOffice para verlas en línea en formato Flash. Es un espacio gratuito operado por SlideShare Inc. desde sus oficinas en California y la India.
Teks tersebut membahas pengertian internet dan intranet serta aktivitas yang dapat dilakukan di dalamnya. Internet dijelaskan sebagai jaringan komputer global yang saling terhubung menggunakan protokol TCP/IP, sementara intranet adalah jaringan privat yang terbatas pada suatu organisasi. Beberapa aktivitas utama di internet meliputi pencarian informasi, email, chatting, dan berbelanja secara online.
El documento describe tres factores clave en el desarrollo cognitivo de los niños: 1) La transmisión social a través del lenguaje o la educación dirigida por un adulto, siempre que el niño se encuentre en una etapa en la que pueda comprender la información. 2) El factor de equilibración, que implica que cuando un niño se enfrenta a un estímulo externo, es activo en buscar el conocimiento. 3) La sucesión de niveles secuenciales, donde un cambio en una dirección se compensa con otro cambio
This is a talk that Jonny LeRoy and I gave at Thoughtworks Live in Sydney and Melbourne in May 2013. It's a high level look at how you can approach mobile development and strategies to evolve for a future of many APIs and many front end clients.
Building mobile teams and getting a product to marketsgleadow
Rich Durnall and I presented our experience building apps with REA Group (who run the popular realestate.com.au website). The main focus was on how agile software development fits with mobile, with an emphasis on small, lean teams that iterate and learn quickly.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Hook Point provides a guide to creating viral content through science rather than luck. Their viral content model uses qualitative research of top performing formats to inform the ideation process. This ensures content grabs and holds attention as desired by social media algorithms. The communication algorithm also helps balance content across different communication styles to engage more of the target audience. Case studies demonstrate how the model has helped clients generate billions of views and millions of followers through understanding what makes content appealing to algorithms and people.
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
The document provides tips for creating content that performs well in search engine results. It emphasizes that SEO is about fulfilling user intent rather than gaming algorithms. Content should be based on keyword research and an understanding of search intent for different queries. Examples of common intent types like informational, navigational, and transactional are provided. The document recommends analyzing existing top search results to understand what constitutes good content for different queries. Following these guidelines can help produce content that drives consistent traffic and achieves "best in class" status.
Leveraging the LinkedIn Algorithm for Maximum Exposure.pdfSocially Savvy
Hey there, fellow LinkedIn enthusiast! If you're reading this, you're probably on a quest to master the art of making your LinkedIn posts go viral, getting your profile in front of the right people, and leveraging the mysterious beast known as the LinkedIn algorithm.
Well, you're in the right place, my friend! In today's digital age, LinkedIn has become more than just a platform for connecting with colleagues and job hunting. It's evolved into a powerhouse for networking, personal branding, and yes, even boosting your business or career to new heights.
But here's the thing: LinkedIn's algorithm is a bit like a puzzle wrapped in an enigma, sprinkled with some secret sauce. It's a constantly evolving entity, and understanding how it works can sometimes feel like trying to decipher a foreign language.
Fear not, though! In this blog, we're going to demystify the LinkedIn algorithm for you. We'll break down its key components, offer some insider tips, and guide you on how to make it work to your advantage. Whether you're a seasoned LinkedIn pro or just dipping your toes into the platform, we've got something for everyone.
So, if you're ready to unlock the potential of your LinkedIn presence and supercharge your exposure, let's dive in and discover how to crack the code of the LinkedIn algorithm together!
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
This document provides tips and recommendations for search engine optimization (SEO) professionals, including conducting backlink audits and content audits, researching competitors, creating proposals, meeting with clients, pricing models, insurance, and focusing on conversions rather than rankings. It also includes several links to additional SEO resources and reports.
Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014MatthewAJackson
The iGaming industry is notoriously aggressive and trying to compete using non-manipulative strategies has been almost impossible. This session will take a deep dive into the changes Google has implemented, how this applies to iGaming and how you can start to develop real SEO strategies that get results. Key takeaways will include understanding link penalties, how user signals play a role in top rankings and using your target audience to create natural link strategies
London Affiliates Conference: Developing White-hat Strategies in a Black-hat ...Branded3
This document discusses developing a white-hat link building strategy for gaming websites in the current search engine landscape. It provides examples of past black-hat link building approaches that are no longer effective, and recommends focusing on creating engaging content and conversations to make the site worth linking to organically. Specific white-hat tactics mentioned include social media activation, blogger outreach, forum seeding, and working with influencers. The key is promoting content to relevant audiences in order to participate in online discussions, rather than directly soliciting links.
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
PRSA SEO Seminar: You Will Be Found - How to Leverage New Search Engine Optim...JennyMunn.com
In the crowded online marketplace of organizations and ideas, you and your content first have to be found! SEO is one of the most data-driven disciplines that PR communicators and marketers can leverage in driving more business. Expert Jenny Munn will share the ways you can make sure you and your organization can be discovered for your greatest assets and content.
Huge is a digital agency founded in 1999 with 550 employees across interactive disciplines. It was ranked in the top ten agencies by AdAge in 2012 and named social media agency of the year in 2011-2012 and most innovative agency in 2012. The document discusses metadata strategies including Schema.org, Open Graph, and Twitter Cards to generate richer content and improve search engine results by providing structured data about content types, facts, events and more. It also covers best practices for implementation and future proofing websites with metadata.
Originally presented at a DNN webinar, "Google’s Latest Algorithm Update! What You Need to Know."
http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/420806
In 2013, Google has made big changes to its Penguin algorithm that you need to know about. Google Penguin 2.0 can affect your how your website stacks up against the competition.
This presentation covers:
1) Google's recent Penguin 2.0 update
2) How Penguin 2.0 can impact your SEO, PPC and SEM.
3) How to integrate social media onto your website
4) How social media can play well with both SEO and PPC
The document discusses trends in marketing, including that robots will increasingly filter and predict what users see, and that content marketing must be optimized for mobile. It advocates developing creative, high-quality content that will break through "filter bubbles" and gain loyalty through multiple traffic sources. The author's company focuses on strategy, creativity, and technology, and developing content using principles like being simple, unexpected, and telling stories.
With over 24 million members in India and over 300 million members worldwide, LinkedIn presents a wealth of opportunities to Talent Acquisition leaders and professionals looking to hire top talent for their organizations. This presentation covers how LinkedIn Talent Solutions can help you and your organization source the right talent and build your employer brand.
Listen to the webcast: http://bit.ly/1gpu9UN
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
This document discusses how LinkedIn Talent Solutions can help companies with social recruiting. It begins with an overview of how social media has changed recruiting landscapes. It then discusses how recruiters can build an engaging profile and career page to source quality candidates. The presentation emphasizes using LinkedIn tools like Recruiter, job slots, and groups to source passive candidates, reduce costs and time-to-hire. It also stresses developing an employer brand through strategic engagement and custom career pages. Customer testimonials highlight reduced costs, improved quality and speed when using LinkedIn Talent Solutions.
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Local Search in 2023: Must-Know and Must-Do TacticsMilestone Inc
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan.
Similar to Link Building Post Penguin. SEO In a Penguin filled world. (20)
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2. OMX Sydney 2013 @Phillohren @Mindshare_APAC2
It‟s all about
relationships.
Image Source :mistybluer.blogspot.com
3. OMX Sydney 2013 @Phillohren @Mindshare_APAC3
Love.
Source: Wikipedia CC
It was free
in the 60‟s
4. OMX Sydney 2013 @Phillohren @Mindshare_APAC4
Today, finding
relationships
is much harder.
Source: Photo Bucket CC
Link Building is the same.
5. Agenda: „Link’ Building Post Penguin
1. How did we get here? Quick recap on Algorithm history.
2. Understanding Penguins: Facts & Theory.
3. Does Penguin Affect You?
4. Post Penguin Tools: Tips and Advice
5. Link Building Post Penguin: Thought starters, Tips & Tools.
6. Key Takeaways
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SMX Sydney
Help you to uncover new SEO opportunities moving forwards.
6. Algorithm Evolution
To understand the need for Penguin,
we need to understand how the algorithm evolved.
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7. The search mission statement…
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Algorithm Evolution
Organize the world's information and
make it universally accessible
and useful.
8. 2003-2006: Big, silo updates around fundamentals…
A clumsy index…
• Florida: 90‟s tactics
• Nofollow: clean up „unvouched‟ links
• Allegra: Latent Semantic Indexing
• Bourbon: duplicate content
Algorithm Evolution
8
Source: SEOmoz
Big updates, tackled the most pressing issues.
Number of Releases: 1 each
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9. 2008-2010: Lots of dynamic infrastructure updates…
Content became very diverse…
• Caffeine: speed indexing (scalable).
• Real-time: content indexing.
• Social Signals: Twitter & Facebook.
• May Day: long-tail thin content.
Algorithm Evolution
9
Source: SEOmoz
Enabled a more scalable and diverse index; a solid platform to build on.
Number of Releases: 1 each
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10. >2011 Onwards: Algorithm or Relationship Verification?
Algorithm Evolution
10
Source: SEOmoz
WHAT?
WHY?
WHERE?
WHO?
WHEN?
HOW?
Provides Google with a clearer picture in regards to a websites purpose.
Number of Releases: Constant
Each new update uncovers a new signal…
• Panda: content quality.
• Knowledge Graph: info aggregation.
• Penguin: over optimisation.
• Authorship: who said what.
• Freshness: time sensitive content.
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11. Relationships: No longer just an <a> tag…
Both internal & external
relationships are visible.
11
Image Source: SocialMediaBlend.com
Relationship analysis is helping Google to better organise data.
Algorithm Evolution
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14. Penguin Update;
Designed to target solely
webspam.
Not SEO‟s.
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Source: Search Engine Land.
& Matt Cutts
15. Problem: The majority of SEO’s were „spammy‟…
• Buying links
• Building shallow content
• Targeting high PR sites
• Content syndication
• Sitewide link building
• Heavy non-brand focus
• Stuffed attributes
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Understanding Penguins
Anyone hit by Penguin was deemed to be spamming Google.
16. Penguin: Focuses on 4 key areas decipher relationships…
Algorithm Evolution
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Source: SEOmoz
Site Link Factors
Anchor
Text
Link
Source
/ Ease
Count
Over
Time
Keyword
Stuffed
Attributes
: Lexical
Co-occurrence
(Ratio)
Known
link
networks.
Helps build a picture of a websites link profile in relation to the market.
17. Example: It is easy to spot an over-optimised portfolio…
Algorithm Evolution
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Source: SEJ
75% of its inbound links are divided into 4
separate anchor texts.
This anchor text distribution is much
more diversified
Credit Cards
Best Credit Cards
Compare
Credit Cards
Credit Card
BRAND
BRAND Credit Card
Most of us are guilty of this type of link building in the past.
Bad Link Portfolio Good Link Portfolio
18. Data Points: Think about it, Google knows heaps!
Algorithm Evolution
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The new Disavow function enables Google to see the links
WE think are spam too.
And now… User Generated
Link Reporting…
20. „The objective is not to
make your links appear
natural;‟
„The objective is that your
links are natural.‟
- Matt Cutts
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Source & Image: Matt Cutts
21. Despite everything:
Spam still works in Australia...
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But for how long?
Source: Google Jan 2013
22. Portent Study: Shows tolerance to spam declining…
Top 50 Websites in the INC
5000 list analysed.
Initially, websites were penalized
which had more than 80%
manipulative links.
Over a series of months, spam
tolerance decreased to just 50%.
http://www.portent.com/blog/seo/free-report-a-
changing-standard-for-seo-spam.htm
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Google is just warming up.
So there’s no “safe” amount of manipulative links in your profile.
23. Catch 22: Do you manage your links or not?
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Failure to act may work.
But for how long?
It’s better to start managing
your portfolio now.
Not all websites were
affected by Penguin.
But, websites further up
the link funnel have.
24. Manage Link Profiles: Get all the data you can…
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Compare yourself to competitors. Determine your Brand : Non-Brand Split.
Ask yourself, are these links useful to users?
25. Manage Link Profiles: Reallocate LB resources…
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Remove / NoFollow all the
links you obtained by….
• Paying someone other than a charity or
Foundation
• Using any tool with “amazing,” “super,”
“crusher” or any other
• Which add no value to their site
• Writing the same article 100,000 times
• Widgets
• Advertorials
Source: Portent.com & Google Help
B: Last Resort:
A: First:
Request Removal / Reconfigure
27. PanguinTool.com: Find out what hit you...
• Useful for agencies, clients & individuals.
• Should be used a your first port of call. Source: Barracuda Digital
Tools & Processes
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Content or Link Penalty?
Helps you determine the route causes of past declines.
28. Semi-Automated Link Management: LinkDetox
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Link Building Post Penguin
Source: SEJ, LinkDetox
Semi automated link profile management. Saves time on initial research.
Still requires your manual input.
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29. NetComber: Determine hidden website relationships…
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Its main purpose is to
expose website
relationships via
commonalities.
The idea is good.
However it is still in beta.
This data can help you understand how your site is perceived, but also
uncover insights regarding your competitors relationships.
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31. 31
Source & Image: SEOmoz
“I am really getting the
sense that what Google
is trying to say is,
„Stop link building and
start link earning."
- Rand Fishkin
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32. Anchor Text Rule of Thumb: There is no golden rule…
32
Look at the current market
leaders. This is your best guide.
Aim for better!
For natural link building moving
forward, aim for:
• 60% branded,
• 20% non-brand,
• 20% on-topic / generic.
Source: Blueglass.com/blog/link-building-post-penguin/
Don’t cut corners. Spend time learning and analysing your market.
BRAND
BRAND Credit Card
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33. „Genuine‟ Guest Blogging:
Identify Key Influencers.
Form relationships.
Find those really, really niche
bloggers / communities and engage
with them.
Do not worry about links.
33
Link Building Post Penguin
Integrate your efforts with Media,
PR & Social Teams.
OMX Sydney 2013 @Phillohren @Mindshare_APAC
34. High Value Content: Earn links directly with content…
Quality content ticks the Panda box...
High value content earns links,
likes, engagement & shares over time.
Perform a gap analysis.
Compare your content
to the market.
34
Link Building Post Penguin
Think for the user first, long-term content strategies work best.
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39. Stuck for ideas?
Engage creative & PR teams. Work with them.
Explain what you are trying to achieve.
39 OMX Sydney 2013 @Phillohren @Mindshare_APAC
40. Creative Commons: Enable people to use your content…
Link Building Post Penguin
40
All natural, legal and best of all you are giving back to your audience.
Creative commons is fantastic.
It‟s free & easy to setup.
CreativeCommons.org.au
Share, Remix, Reuse — Legally
Creative Commons works to increase sharing,
collaboration and innovation worldwide.
Attribution
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41. Links That Drive Traffic:
1. Community participation
2. Editorial Quotes
3. PR stunts
4. Controversy
5. CEO Speeches Annual reports
6. Brand Activations
7. Host Events / Meetups
8. Calculators / Tools
9. Embeddable Video
10. Content Curation!
41
Link Building Post Penguin
Work with Business Development, Creative, PR, Activation, Events & Legal
teams. They are probably doing this type of activity already.
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42. Seed That Content: Start some ripples…
42
Link Building Post Penguin
Organically, this activity will eventually lead to comments, links & shares.
Use your Owned
assets and Earned
relationships to
seed your content.
OMX Sydney 2013 @Phillohren @Mindshare_APAC
43. Seed That Content: Let links be the by-product…
Paid media helps get your
content to your audience.
Starting the conversion
journey.
Creating engagement,
likes, tweets & links.
43
Link Building Post Penguin
Paid media activity will eventually lead to organic comments, links & shares.
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44. Advertorials:
Be transparent…
44
Advertorials are
paid links.
NoFollow them. It’s still a
valuable relationship as it
drives traffic.
Keep tabs on other people
in your business.
Like the Interflora example, getting this wrong can be costly to traffic.
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45. Identify Social Influencers: Engage them…
Darren has the potential
to influence 127,000
users search results
directly via G+ alone.
Influencers are on multiple
platforms.
45
Profile your users.
Build relationships.
Ask them to share your
content
Link Building Post Penguin
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46. Invite Authors In:
Partner with them on-site…
46
Google follows Authors.
Their respect can be
attributed to your
website.
Partner with them.
Consider a content series.
Link to their G+ profile.
Add credibility to your content through the recognition of credible authors.
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47. Partner Up: Link, just don’t be abusive…
47
If you have a non-financial
partner, by all means links
to them.
Stay away from non-brand
keywords. Stick to brand or
domain citations.
Links like this become worthless in the long-run.
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48. OMX Sydney 2013 @Phillohren @Mindshare_APAC48
It‟s all genuine about
relationships.
Image Source :mistybluer.blogspot.com
49. Key Takeaways:
1. Build real relationships!
2. Manage your link profile monthly.
3. Focus on engaging influencers.
4. Rethink your content strategy, go for value.
5. Don’t stress about new links. Be natural.
6. Integrate with wider media activity.
49 OMX Sydney 2013 @Phillohren @Mindshare_APAC