24. The content
Where
that ranks
relevant fresh
best in
content will
Google is
rank better
content that
than old
people like
content.
and trust. Amplify
25. 37++:1 37++:1
32:1
32:1
ROI
25:1 25:1
15:1 15:1
6 Months 12 Months Bought
Time Owned
Earned
Integration
36. They cheer because it has an They cheer because they care. They
impact. It fuels the athletes and can have an unique close connection to
support can influence play. what they’re cheering for
36
40. Athlete cheers, reaction to
congratulatory commercials,, RTs of
@teamvisa
Nike releases the “Find Your
Greatness” campaign
33.5% 3.9% 7.5% 1.3% 0.0% 13.1% 40.7%
Buzz
Vol.
Visa P&G Coca-Cola BMW Samsung Nike Others
(80%
McDonalds)
Buzz
Sent
ime
nt
46. Results
• Branded content received 1.7million
views in a 6 month period
• 85% who engaged with the Xperia
Studio viewed Xperia smartphones
more positively afterwards
• 17% of visitors to the Xperia Studio
went on to visit the main sony mobile
site
• The content and campaign has been
featured in wired, gizmodo,
mashable and other credible
publications
• The campaign also won a 2012
webby for the people’s choice award
in integrated mobile experience