Garr Reynolds
SPEAKER
Garr
Reynolds
Author
of

Presenta3on
Zen
MODERATOR
Sara
Jane
Todd
New
Riders
Publishing
PRESENTATION
ZEN:
Simple
I...
Thank you!
Thank
you!
Thank
you!
Presentation Zen
by Garr Reynolds
LIVE from Tokyo
Start End
1
Introduction
End
1
Introduction
Presentation Zen Approach
2 End
1
Introduction
2
How design thinking can help
3 End
Presentation Zen Approach
1
Introduction
2
How design thinking can help
3
Q & A
4
Presentation Zen Approach
How to think
like a designer
...and why
it matters.
Self introduction
じこ紹介
Kansai Gaidai University
住友電工
Apple
Steve Jobs
The sound of one room napping
部屋中に響きわたるイビキ
Must STOP
bad PowerPoint!
Japanese version in May ’09
Age 17
35mm Slides
Storytelling
images, narration, audio
PZ Review
PowerPoint Problem
(The problem with presentations)
Hey, nice PowerPoint!
Rule #1
Exercise boosts brain power.
Rule #4
We don’t pay attention to boring things.
Rule #10
Vision trumps all other sen...
The brain doesn’t pay attention to
boring things, and I am as sick of
boring presentations as you are.
“
”— Dr. John Medina
Toss your PowerPoint
presentations.“ ”— Dr. John Medina
Time
Time
Money
What’s the most common
communication mistake?
According to Dr. Medina.
Relating too much information...
Lots of force feeding, very little
digestion.
“
” — Dr. John Medina
Communication
matters!
We have a problem...
“Death by PowerPoint”
How did we get here?
Is it our fault?
de
自然
Naturalness
シンプル
Simplicity
抑制
Restraint
Simplicity
シンプル
FUKINSEI ふきんせい
Asymmetry, irregularity.
shibumi 渋味
Articulate brevity. Eloquent Suggestion.
KANSO 簡素
Elimination, subtract...
”— Charles Mingus
Making the simple
complicated is
commonplace; making
the complicated
awesomely simple,
that’s creativity...
A case for designAre you a designer?
あなたはデザイナーですか?
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seri...
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seri...
既存のものをさらに良く変える工夫をしている人
は皆デザイナーである.
Everyone designs who devises
courses of action aimed at
changing existing situations
in...
既存のものをさらに良く変える工夫をしている人
は皆デザイナーである.
Everyone designs who devises
courses of action aimed at
changing existing situations
in...
Design is not just for
making things look good.
デザインは単によく見せることだけではない.
Design [is] a powerful tool for
change, not just a tool for styling
products and communications.
“ — Marty Neumeir
デザインは、コ...
“But I’m not a designer!”
Designer
designer
Example
Al Gore
Courtesy Paramount Pictures
Courtesy Paramount Pictures
The great
communicator?
...help from Duarte Design
Courtesy Paramount Pictures
Duarte Design
Nancy Mark
Courtesy Paramount Pictures
Think like
a designer
デザイナーのように考える
Implications for work(including presentations)(プレゼンテーションを含む)仕事への影響
Designers________________.
What do designers know that we don’t?
デザイナーが知っていて、私たちが知らないこととは?
Create as many sentences as pos...
Think like
a designer
デザイナーのように考える
10tips
Lesson #1
It’s not about tools
何を使うかは問題ではない
Lesson #1
It’s not about tools
何を使うかは問題ではない
Henry David Thoreau
“Men have become the
tools of their tools.”
人は道具を使う道具になった.
Most ideas you can do pretty darn
well with a stick in the sand.”
— Alan Kay
“
ほとんどのアイデアは砂浜と棒さえ
あれば表現することができる.
You can play a shoestring
if you’re sincere.”
— John Coltrane
“
正直でさえあれば
靴ひもだって演奏できる。
Lesson #2
Start in analog mode
アナログモードで始める
Lesson #2
Start in analog mode
アナログモードで始める
Plan “analog”
Do not start here
Today’s presentation.
Tim Brown
Draw a picture of your neighbor.
あなたの隣の人を絵に描いてみてください。
Lesson #3
Take a risk, lose the fear
恐れずにリスクを冒す
Lesson #3
Take a risk, lose the fear
恐れずにリスクを冒す
Take a chance
Child’s mind
Beginner’s mind
In the beginner ’s
mind there are many
possibilities. In
the expert ’s mind
there are few.
    — –Shunryu Suzuki
“””
”
’
’
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seri...
PLAY
STORY SYMPHONY
EMPATHY
DESIGN
MEANING
not only function not only argument not only focus
not only logic not only seri...
「ストーリー」を探す 
Lesson #4
Look for the story
「ストーリー」を探す 
Lesson #4
Look for the story
“What is truer than truth?”
Isabel Allende
Answer: “The story.”
Forget about PowerPointand statistics.....”
“
— Harvard Business Review 
“To involve people at the deepest
level, you need stories.” 
— Harvard Business Review 
“
Lesson #5
Put yourself in their shoes
その人の立場になって考えてみる
Lesson #5
Put yourself in their shoes
その人の立場になって考えてみる
Example
Countries Receiving the Most Asylum Applicants
Industrialized Countries with the Greatest Number of Asylum
Applicants
0
50...
0
50
100
150
200
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997
Average Age of fleet (months)
Singapore Airlines
Industr...
0
10
20
30
40
Japan
KoreaSw
itzerlandN
orw
ay
Italy
AustriaD
enm
arkFranceSw
eden
N
etherlandsTurkeyIceland
PolandBelgiumP...
3.2% of Japanese are “Obese”
USA 32.2%
Mexico 24.2%
Canada 22.4%
France 9.5%
Japan 3.2%
OECD Factbook 2007
Lesson # 6
Show restraint
自制する
Lesson # 6
Show restraint
自制する
RESTRAINT
抑制
Control
Yokusei
節度
Moderation
Setsudou
Inclusion & exclusion
Depth
vs.
The Craft of Scientific Presentations
by Michael Alley (2003)
深さ
範囲
Scope
Scope
Depth
Scope
Depth
深さ
範囲
深さ
範囲
Lesson # 7
Vision trumps
all other senses
視覚は他のどの感覚よりも勝る
Lesson # 7
Vision trumps
all other senses
視覚は他のどの感覚よりも勝る
Vision trumps
all other senses
Rule #10
We are incredible at remembering pictures.
Rule of thirds
Rule of thirds
66% of Americans
are obese or overweight.
All adults (66%)
Women
 65 million
   (62%)
Men
 
 69 million
   (71%)
134 milli...
66% of Americans
are obese or overweight.
All adults (66%)
Women
 65 million
   (62%)
Men
 
 69 million
   (71%)
134 milli...
Less than 33%
of U.S. adults are at
a “healthy weight.”
OECD Factbook 2007
Less than 33%
of U.S. adults are at
a “healthy weight.”
OECD Factbook 2007
Less than 33%
of U.S. adults are at
a “healthy weight.”
OECD Factbook 2007
Less than 33%
of U.S. adults are at
a “healthy weight.”
OECD Factbook 2007
 More than two decades of civil war and the destruction
of towns and villages have caused mass movement of
the people of ...
Over two decades of civil war and
destruction of towns & villages.
AFGHANISTAN: REFUGEES
Over two decades of civil war and
destruction of towns & villages.
AFGHANISTAN: REFUGEES
iStockphoto.com
Lesson # 8
Signal vs.Noise
信号 vs 雑音
Lesson # 8
Signal vs.Noise
信号 vs 雑音
500
1500
2009
3577
4007
5035
0
1000
2000
3000
4000
5000
6000
2002 2003 2004 2005 2006 2007
Number of bikes sold (2002-2007...
2002 2003 2004 2005 2006 2007
5,035
4,007
3,577
2,009
1,500
500
Over 5,000 bikes sold in 2007
’02 ’03 ’04 ’05 ’06 ’07
5,035
4,007
3,577
2,009
1,500
500
Over 5,000 bikes sold in 2007
Over 5,000 bikes sold in 2007
02 03 04 05 06 07
5035
4007
3577
2099
1500
500
Top-10 selling “Ekiben”
bentos (2004)
Price
(¥)
1 Stuffed squid with rice ¥470
2 Beef over rice ¥1,000
3 Crabmeat Sushi ¥1...
1 Stuffed squid with rice 470
2 Beef over rice 1,000
3 Crabmeat Sushi 1,350
4 Original Crabmeat Sushi 920
5 Sea urchin egg...
Featuring the
world’s cuisinesArable land in organic production
Source: SOEL–FIBL Survey ’07
Arable land in organic production
Europe
66%
N. America
23%
L. America
7%
Asia
2%
Source: SOEL–FIBL Survey ’07
Africa
1%
O...
Europe
N. America
L. America
Asia
Oceania
Africa
Arable land in organic production
66%
23%
7%
2%
1%
1%
Percentage of national land area
covered by forests
Source: Ministry of Land Infrastructure, and transport
USA Canada Germany Russia Japan Finland
72%
64%
50%
31%
27%25%
Percentage of national land area
covered by forests
Source:...
USA Canada Germany Russia Japan Finland
72%
64%
50%
31%
27%25%
Percentage of national land area
covered by forests
Source:...
Lesson # 9
Empty space
空白を受け入れる
Lesson # 9
Empty space
空白を受け入れる
Clutter
Hara hachi bu
Eat
80% full.
only
until
Eat
80% full.
only
until
Eat
80% full.
only
until
Lesson # 10
Learn to see the
lessons all around you
あなたの周りにあることから学ぶ
Lesson # 10
Learn to see the
lessons all around you
あなたの周りにあることから学ぶ
Modern world graphic design in Japan
How to think
like a designer
...and why
it matters.
10tips
10tips
1. It’s not about tools
2. Start in analog mode
3. Take a risk, lose the fear
4. Look for the story
 
5. Put yourse...
It takes time
C O N F I D E N T I A L205
…find the time.
(Kaizen)
改善
Keep
moving
forward
How to think
like a designer
Q & A
10tips
1. It’s not about tools
2. Start in analog mode
3. Take a risk, lose the fear
4. Look for the story
 
5. Put yourse...
presentationzen.com
PowerPoint is not the presentation
パワーポイントがプレゼンテーションなのではない
You are the presentation
あなたがプレゼンテーションなのだ
PRESENTATION
ZEN:
Simple
Ideas
on
Presenta3on
Design
and
Delivery
All
aBendees
will
receive
45
days
complimentary
access

...
Slides (in PDF) from Safari Webcast
Slides (in PDF) from Safari Webcast
Slides (in PDF) from Safari Webcast
Slides (in PDF) from Safari Webcast
Slides (in PDF) from Safari Webcast
Slides (in PDF) from Safari Webcast
Slides (in PDF) from Safari Webcast
Slides (in PDF) from Safari Webcast
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Slides (in PDF) from Safari Webcast
Slides (in PDF) from Safari Webcast
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These were the slides used in the Safari Webcast held 12_15_08 from Tokyo. These are *not* meant to be stand alone slides, but many people were asking for the PDF, so here you go. This is the actual PDF I used. Here, however, some of the type colors may be off (though it worked well when uploaded; colors were correct). It is 240 slides because I used a PDF and therefore more slides are used to simulate animation. The PDF was 30 MB uploaded here. There were lagging issues during the webex webcast though I was not aware of them. The archive is better though there are still timing issues. Not really much new here in this deck for longtime followers.

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Slides (in PDF) from Safari Webcast

  1. 1. Garr Reynolds
  2. 2. SPEAKER Garr
Reynolds Author
of
 Presenta3on
Zen MODERATOR Sara
Jane
Todd New
Riders
Publishing PRESENTATION
ZEN: Simple
Ideas
on
Presenta3on
Design
and
Delivery
  3. 3. Thank you!
  4. 4. Thank you!
  5. 5. Thank you!
  6. 6. Presentation Zen by Garr Reynolds LIVE from Tokyo
  7. 7. Start End
  8. 8. 1 Introduction End
  9. 9. 1 Introduction Presentation Zen Approach 2 End
  10. 10. 1 Introduction 2 How design thinking can help 3 End Presentation Zen Approach
  11. 11. 1 Introduction 2 How design thinking can help 3 Q & A 4 Presentation Zen Approach
  12. 12. How to think like a designer ...and why it matters.
  13. 13. Self introduction じこ紹介
  14. 14. Kansai Gaidai University
  15. 15. 住友電工
  16. 16. Apple
  17. 17. Steve Jobs
  18. 18. The sound of one room napping 部屋中に響きわたるイビキ
  19. 19. Must STOP bad PowerPoint!
  20. 20. Japanese version in May ’09
  21. 21. Age 17
  22. 22. 35mm Slides
  23. 23. Storytelling images, narration, audio
  24. 24. PZ Review
  25. 25. PowerPoint Problem (The problem with presentations)
  26. 26. Hey, nice PowerPoint!
  27. 27. Rule #1 Exercise boosts brain power. Rule #4 We don’t pay attention to boring things. Rule #10 Vision trumps all other senses.
  28. 28. The brain doesn’t pay attention to boring things, and I am as sick of boring presentations as you are. “ ”— Dr. John Medina
  29. 29. Toss your PowerPoint presentations.“ ”— Dr. John Medina
  30. 30. Time
  31. 31. Time Money
  32. 32. What’s the most common communication mistake? According to Dr. Medina.
  33. 33. Relating too much information... Lots of force feeding, very little digestion. “ ” — Dr. John Medina
  34. 34. Communication matters!
  35. 35. We have a problem...
  36. 36. “Death by PowerPoint”
  37. 37. How did we get here?
  38. 38. Is it our fault? de
  39. 39. 自然 Naturalness シンプル Simplicity 抑制 Restraint
  40. 40. Simplicity シンプル
  41. 41. FUKINSEI ふきんせい Asymmetry, irregularity. shibumi 渋味 Articulate brevity. Eloquent Suggestion. KANSO 簡素 Elimination, subtraction, omission.
  42. 42. ”— Charles Mingus Making the simple complicated is commonplace; making the complicated awesomely simple, that’s creativity. “
  43. 43. A case for designAre you a designer? あなたはデザイナーですか?
  44. 44. PLAY STORY SYMPHONY EMPATHY DESIGN MEANING not only function not only argument not only focus not only logic not only seriousness not only accumulation Adopted from Daniel Pink's “A Whole New Mind”
  45. 45. PLAY STORY SYMPHONY EMPATHY DESIGN MEANING not only function not only argument not only focus not only logic not only seriousness not only accumulation Adopted from Daniel Pink's “A Whole New Mind”
  46. 46. 既存のものをさらに良く変える工夫をしている人 は皆デザイナーである. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” “ Herbert Simon Social scientist, Nobel Laureate
  47. 47. 既存のものをさらに良く変える工夫をしている人 は皆デザイナーである. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” “ Herbert Simon Social scientist, Nobel Laureate
  48. 48. Design is not just for making things look good. デザインは単によく見せることだけではない.
  49. 49. Design [is] a powerful tool for change, not just a tool for styling products and communications. “ — Marty Neumeir デザインは、コミュニケーションや商品を美しく見せるだけではなく、 何かを変えることができる力強いツールである. ”
  50. 50. “But I’m not a designer!”
  51. 51. Designer
  52. 52. designer
  53. 53. Example
  54. 54. Al Gore Courtesy Paramount Pictures
  55. 55. Courtesy Paramount Pictures
  56. 56. The great communicator?
  57. 57. ...help from Duarte Design Courtesy Paramount Pictures
  58. 58. Duarte Design Nancy Mark
  59. 59. Courtesy Paramount Pictures
  60. 60. Think like a designer デザイナーのように考える Implications for work(including presentations)(プレゼンテーションを含む)仕事への影響
  61. 61. Designers________________. What do designers know that we don’t? デザイナーが知っていて、私たちが知らないこととは? Create as many sentences as possible beginning with “Designers...” 「デザイナーは」で始まる文章をできるだけたくさん作ってみてください.
  62. 62. Think like a designer デザイナーのように考える 10tips
  63. 63. Lesson #1 It’s not about tools 何を使うかは問題ではない
  64. 64. Lesson #1 It’s not about tools 何を使うかは問題ではない
  65. 65. Henry David Thoreau “Men have become the tools of their tools.” 人は道具を使う道具になった.
  66. 66. Most ideas you can do pretty darn well with a stick in the sand.” — Alan Kay “ ほとんどのアイデアは砂浜と棒さえ あれば表現することができる.
  67. 67. You can play a shoestring if you’re sincere.” — John Coltrane “ 正直でさえあれば 靴ひもだって演奏できる。
  68. 68. Lesson #2 Start in analog mode アナログモードで始める
  69. 69. Lesson #2 Start in analog mode アナログモードで始める
  70. 70. Plan “analog”
  71. 71. Do not start here
  72. 72. Today’s presentation.
  73. 73. Tim Brown
  74. 74. Draw a picture of your neighbor. あなたの隣の人を絵に描いてみてください。
  75. 75. Lesson #3 Take a risk, lose the fear 恐れずにリスクを冒す
  76. 76. Lesson #3 Take a risk, lose the fear 恐れずにリスクを冒す
  77. 77. Take a chance
  78. 78. Child’s mind
  79. 79. Beginner’s mind
  80. 80. In the beginner ’s mind there are many possibilities. In the expert ’s mind there are few.     — –Shunryu Suzuki “”” ” ’ ’
  81. 81. PLAY STORY SYMPHONY EMPATHY DESIGN MEANING not only function not only argument not only focus not only logic not only seriousness not only accumulation Adopted from Daniel Pink's “A Whole New Mind”
  82. 82. PLAY STORY SYMPHONY EMPATHY DESIGN MEANING not only function not only argument not only focus not only logic not only seriousness not only accumulation Adopted from Daniel Pink's “A Whole New Mind”
  83. 83. 「ストーリー」を探す  Lesson #4 Look for the story
  84. 84. 「ストーリー」を探す  Lesson #4 Look for the story
  85. 85. “What is truer than truth?” Isabel Allende Answer: “The story.”
  86. 86. Forget about PowerPointand statistics.....” “ — Harvard Business Review 
  87. 87. “To involve people at the deepest level, you need stories.”  — Harvard Business Review  “
  88. 88. Lesson #5 Put yourself in their shoes その人の立場になって考えてみる
  89. 89. Lesson #5 Put yourself in their shoes その人の立場になって考えてみる
  90. 90. Example
  91. 91. Countries Receiving the Most Asylum Applicants Industrialized Countries with the Greatest Number of Asylum Applicants 0 50000 100000 150000 200000 1994 1995 1996 1997 1998 1999 2000 2001 Year NumberofAssylumApplicants Australia Canada Japan New Zealand United States Austria Belgium France Germany Netherlands Sweeden United Kingdom
  92. 92. 0 50 100 150 200 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 Average Age of fleet (months) Singapore Airlines Industry average
  93. 93. 0 10 20 30 40 Japan KoreaSw itzerlandN orw ay Italy AustriaD enm arkFranceSw eden N etherlandsTurkeyIceland PolandBelgiumPortugalG erm anyIreland Spain Finland Slovak R epublic Luxem bourgH ungary N ew Zealand AustraliaG reeceC anada M exico U nited States 32 24 23222222 21 1918 1515 14 1313131313131212 11 1010109988 33 Percentage of population aged 15 and above with a BMI greater than 30 ( 2004) Obesity Japan 3.2 Korea 3.2 Switzerland 7.7 Norway 8.3 Italy 9 Austria 9.1 Denmark 9.5 France 9.5 Sweden 9.8 Netherlands 10.9 Turkey 12 Iceland 12.4 Poland 12.5 Belgium 12.7 Portugal 12.8 Germany 12.9 Ireland 13 Spain 13.1 Finland 14 Czech Republic 14.8 Slovak Republic 15.4 Luxembourg 18.2 Hungary 18.8 New Zealand 20.9 Australia 21.7 Greece 21.9 Canada 22.4 United Kingdom 23 Mexico 24.2 United States 32.2 The obesity is gaining in many countries of the world. In US obesity is a serious health issue which leads to many health problems
  94. 94. 3.2% of Japanese are “Obese” USA 32.2% Mexico 24.2% Canada 22.4% France 9.5% Japan 3.2% OECD Factbook 2007
  95. 95. Lesson # 6 Show restraint 自制する
  96. 96. Lesson # 6 Show restraint 自制する
  97. 97. RESTRAINT
  98. 98. 抑制 Control Yokusei
  99. 99. 節度 Moderation Setsudou
  100. 100. Inclusion & exclusion
  101. 101. Depth vs. The Craft of Scientific Presentations by Michael Alley (2003) 深さ 範囲 Scope
  102. 102. Scope Depth Scope Depth 深さ 範囲 深さ 範囲
  103. 103. Lesson # 7 Vision trumps all other senses 視覚は他のどの感覚よりも勝る
  104. 104. Lesson # 7 Vision trumps all other senses 視覚は他のどの感覚よりも勝る
  105. 105. Vision trumps all other senses Rule #10
  106. 106. We are incredible at remembering pictures.
  107. 107. Rule of thirds
  108. 108. Rule of thirds
  109. 109. 66% of Americans are obese or overweight. All adults (66%) Women 65 million   (62%) Men 69 million   (71%) 134 million OECD Factbook 2007
  110. 110. 66% of Americans are obese or overweight. All adults (66%) Women 65 million   (62%) Men 69 million   (71%) 134 million OECD Factbook 2007
  111. 111. Less than 33% of U.S. adults are at a “healthy weight.” OECD Factbook 2007
  112. 112. Less than 33% of U.S. adults are at a “healthy weight.” OECD Factbook 2007
  113. 113. Less than 33% of U.S. adults are at a “healthy weight.” OECD Factbook 2007
  114. 114. Less than 33% of U.S. adults are at a “healthy weight.” OECD Factbook 2007
  115. 115.  More than two decades of civil war and the destruction of towns and villages have caused mass movement of the people of Afghanistan in two major directions -- • Emigration, mainly to Pakistan and Iran, or escape to the relative safety of the capital city, Kabul.  According to the United Nations High Commissioner for Refugees (UNHCR) estimates, more than 5 million Afghans have been displaced either as Internally Displaced Persons (IDPs) inside the country or in neighbouring states over the past twenty-three years. • As many as 300,000 Afghans have entered Iran and Pakistan since September 11, 2001, while more than 3.5 million have been there for more than 10 years. AFGHANISTAN: REFUGEES
  116. 116. Over two decades of civil war and destruction of towns & villages. AFGHANISTAN: REFUGEES
  117. 117. Over two decades of civil war and destruction of towns & villages. AFGHANISTAN: REFUGEES
  118. 118. iStockphoto.com
  119. 119. Lesson # 8 Signal vs.Noise 信号 vs 雑音
  120. 120. Lesson # 8 Signal vs.Noise 信号 vs 雑音
  121. 121. 500 1500 2009 3577 4007 5035 0 1000 2000 3000 4000 5000 6000 2002 2003 2004 2005 2006 2007 Number of bikes sold (2002-2007) June 6, 2008June report Page 5
  122. 122. 2002 2003 2004 2005 2006 2007 5,035 4,007 3,577 2,009 1,500 500 Over 5,000 bikes sold in 2007
  123. 123. ’02 ’03 ’04 ’05 ’06 ’07 5,035 4,007 3,577 2,009 1,500 500 Over 5,000 bikes sold in 2007
  124. 124. Over 5,000 bikes sold in 2007 02 03 04 05 06 07 5035 4007 3577 2099 1500 500
  125. 125. Top-10 selling “Ekiben” bentos (2004) Price (¥) 1 Stuffed squid with rice ¥470 2 Beef over rice ¥1,000 3 Crabmeat Sushi ¥1,350 4 Original Crabmeat Sushi ¥920 5 Sea urchin eggs over rice ¥1,150 6 Crabmeat over rice ¥1,000 7 Octopus over rice in a pot ¥980 8 Cod over rice ¥1,020 9 Herring & herring roe over rice ¥800 10 Maezawa beef over rice ¥1,200
  126. 126. 1 Stuffed squid with rice 470 2 Beef over rice 1,000 3 Crabmeat Sushi 1,350 4 Original Crabmeat Sushi 920 5 Sea urchin eggs over rice 1,150 6 Crabmeat over rice 1,000 7 Octopus over rice in a pot 980 8 Cod over rice 1,020 9 Herring & herring roe over rice 800 10 Maezawa beef over rice 1,200 Top-10 selling “Ekiben” bentos Price (¥)
  127. 127. Featuring the world’s cuisinesArable land in organic production Source: SOEL–FIBL Survey ’07
  128. 128. Arable land in organic production Europe 66% N. America 23% L. America 7% Asia 2% Source: SOEL–FIBL Survey ’07 Africa 1% Oceania 1%
  129. 129. Europe N. America L. America Asia Oceania Africa Arable land in organic production 66% 23% 7% 2% 1% 1%
  130. 130. Percentage of national land area covered by forests Source: Ministry of Land Infrastructure, and transport
  131. 131. USA Canada Germany Russia Japan Finland 72% 64% 50% 31% 27%25% Percentage of national land area covered by forests Source: Ministry of Land Infrastructure, and transport
  132. 132. USA Canada Germany Russia Japan Finland 72% 64% 50% 31% 27%25% Percentage of national land area covered by forests Source: Ministry of Land Infrastructure, and transport
  133. 133. Lesson # 9 Empty space 空白を受け入れる
  134. 134. Lesson # 9 Empty space 空白を受け入れる
  135. 135. Clutter
  136. 136. Hara hachi bu
  137. 137. Eat 80% full. only until
  138. 138. Eat 80% full. only until
  139. 139. Eat 80% full. only until
  140. 140. Lesson # 10 Learn to see the lessons all around you あなたの周りにあることから学ぶ
  141. 141. Lesson # 10 Learn to see the lessons all around you あなたの周りにあることから学ぶ
  142. 142. Modern world graphic design in Japan
  143. 143. How to think like a designer ...and why it matters. 10tips
  144. 144. 10tips 1. It’s not about tools 2. Start in analog mode 3. Take a risk, lose the fear 4. Look for the story   5. Put yourself in their shoes   6. Show restraint   7. Remember: vision trumps all other senses   8. Aim for a high Signal-to-Noise ratio 9. Embrace empty space 10. Learn to see the lessons all around you Got more?
  145. 145. It takes time
  146. 146. C O N F I D E N T I A L205 …find the time.
  147. 147. (Kaizen) 改善
  148. 148. Keep moving forward
  149. 149. How to think like a designer Q & A
  150. 150. 10tips 1. It’s not about tools 2. Start in analog mode 3. Take a risk, lose the fear 4. Look for the story   5. Put yourself in their shoes   6. Show restraint   7. Remember: vision trumps all other senses   8. Aim for a high Signal-to-Noise ratio 9. Embrace empty space 10. Learn to see the lessons all around you Got more?
  151. 151. presentationzen.com
  152. 152. PowerPoint is not the presentation パワーポイントがプレゼンテーションなのではない
  153. 153. You are the presentation あなたがプレゼンテーションなのだ
  154. 154. PRESENTATION
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