Biz Social Media Snow Camp 2015 - UniCredit Bank

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Gabriel Barliga

Back to basics

Social Media

BECAUSEWEMISSEDINTRODUCTIONYESTERDAY
AFEWWORDSABOUTUS

TARGET
BABYBOOMERSI&II
GENERATIONX
GENERATIONYORMILLENNIALS
GENERATIONZ
(39-58)
(28-38)
(18-27)
(<18)

OBJECTIVES
DIGITALSALES,CUSTOMERCARE,BRANDAWARENESS,FINANCIALEDUCATION

…WEAREALLHUMANS
WEHAVENEEDS.WELOVE.WECRY.WEFEAR.WEHATE.WEWANTEDUCTION.WEARENARCISSIST.WEWANT
POWER.WEHAVEDREAMS.WEGETDISAPPOINTED.WEPROJECT.WEWANTTOBEACKNOWLEDGED.

WEBBANKINGOFTHEFUTURE
MEANSMAINTAININGACLOSELONGDISTANCERELATIONSHIPWITHCLIENTS:
MOREINTERACTIONWITHTHEBANK-LESSVISITSTOTHEBANK

NEWUNICREDITBANKWEBSITE&
ONLINEB@NKING
FIRSTSTEPSTOWEBBANKINGOFTHEFUTURE

UNICREDIT.RO
THEWEBSITEISCENTEREDONUSER.EACHCLIENTFOLLOWSADIFFERENTJOURNEY.
THEJOURNEYSTARTSFORMTHEIR NEEDS.
“MYGOALS”SECTION
WETALKABOUTREALLIFESITUATIONSANDWEPROVIDEREALSOLUTIONS.
THECLIENTSARECONTACTEDBYANADVISERTHATCANTWEAKTHEOFFERTOFITTHEIRNEEDS.

WESTAYEDTRUETOOURBRANDPROMISE,
BEINGCLOSETOPEOPLEWHENEVERANDWHEREVERTHEYNEEDEDUS
INRETURN,THEYSTAYEDCLOSETOUS - 16%DECREASEINBOUNCERATE
WEMADEITOURPRIORITYTOGIVEPEOPLETHEINFORMATIONTHEYWANT,TAILOREDTOTHEIRNEEDS.
INRETURN,THEYSPENTMORETIMECONSULTINGIT-81%INCREASEINAVERAGESESSIONDURATION
WEWANTEDOURWEBSITETOBEANEFFICIENTGATEWAYTONEWCLIENTS.
INRETURN,THEYGAVEUSTHEIRTRUST-127%INCREASEINORGANICALLYGENERATEDLEADS

ONLINEB@NKING
FASTER-ONLY1BUTTONFORALLPAYMENTS&AMAXIMUMOF4CLICKS/PAYMENT
SMARTER-SETTINGUPSAVINGSOBJECTIVES
INCONTROL-PERSONALFINANCIALMANAGEMENT

FOCUS
DIGDEEPER.THEREAREHUGEDIFFERENCESWITHINTHEPEOPLEOFTHESAMEGENERATION

IFINDOUBT,JUSTASK
ASSUMENOTHING.LEARNEVERYTHING.

STAYTRUE
ALWAYSSTICKTOYOURVALUESANDYOURBELIEFS

BEHONEST
NEVERLIE.NEVERPOLISHTHETRUTH.DON’TBEASELECTIVETRUTHTELLER.

EXPERIMENT.FAIL.LEARN.
IT’SOKTODOTHINGSDIFFERENTLY.IT’SOKTOBEWRONG. IT’SNOTOKBEWRONGTWICEONTHESAMETHING

FOCUSONTHESTORY.NOTONTECHNOLOGY.
A#DOESN’TMAKEABADSTORYGOOD.

EMPATHY
MAKEITABOUTTHEM.NOTABOUTYOUORYOURBUSINESS.

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