Name ____________________ Website ________________________
Color in one star for every “Love It” face you circle.
This website is rated
1. What did you first think of this website?
Love It OK Yuk !
2. Is there valuable information on this website?
Love It OK Yuk !
Was it easy to find your way around this website?
Were there links to other websites you might use?
Did pages load quickly on this website?
Were there a lot of activities to do on this website?
Could you read and understand the words on this website?
Would you visit the website again?
Dave Black shared this Website
Why do you think this is one of his favorite school websites?
Dave Black’s Thoughts about Compelling Lutheran School Websites
It must be visual
“ I want to see pictures of happy and engaged students.”
Remember – each picture implies a promise so be sure to be able to back it up.
Make sure you have a specific school web address for marketing purposes.
Reason – “Many websites have one domain name, and the main page shows links to both the church and school. If that is the case, purchase an additional domain to use specifically for the school and use that address as a forwarder to the existing school page on your site.”
Think two tracks
What does each group need or want to know?
What is the Call to Action
What can you do with your website to move the person from viewing the website to providing you the opportunity to make a personal contact with the family?
Joel Koerschen (California, Nevada, Hawaii District)
“ A website is not for telling someone everything about yourself -- it is for sharing how you have the ability to solve their concerns and problems. What problems are you solving with your design and with the information you share.”
How to Get Started …
Using the questions/suggestions/websites in this PowerPoint may help.
Talk to others
Talk to other Lutheran schools/congregations
Look for help from within your own congregation/school community
Check with friends to see if they have someone or some site they suggest checking out.