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Mobile & Social Media: Practical Advice

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Slides from the TCLA & LOCVB presentation on December 6th, 2011.

Slides from the TCLA & LOCVB presentation on December 6th, 2011.

Published in: Education, Technology, Business
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Transcript

  • 1.  
  • 2. Why Go Mobile? Mobile is a behavior, Not a technology m.funlake.com
  • 3. Why Go Mobile?
    • Why is Mobile Important?
    • There are 1.7 billion mobile users
    • Mobile web browsing will overtake PC in 2013
    • Most mobile traffic originates from a search engine
    • Mobile search has increased 4x in the past year
    • 70% of mobile searches result in an offline action in 2 hours
    • 90% result in an offline action in 24 hours
    • Stats: Google.com
  • 4. Why Go Mobile?
  • 5. How to Get Started Ask Your Web Designer - $500 - $2,000 Design & Set up - $25 and up for monthly hosting Why Go Mobile?
  • 6. How to Get Started Use a web based system - Free to @ $200 depending on features - You control the data - Examples of Web Based Systems * Blog sites such as WordPress & Blogger * Google Sites * GoMobi.com Why Go Mobile?
  • 7. How to Get Started Build it yourself and host on your site. Why Go Mobile?
  • 8. Why Go Mobile?
  • 9. Why Go Mobile?
    • Keep it simple.
    • Think small.
    • Users view fewer pages.
    • Users spend less time on mobile sites.
    • Users bounce at a higher rate.
  • 10. Why Go Mobile?
  • 11.
    • How Do They Find Me?
    • Install “Sniffers” on your website
    • Use QR Codes
    • - Must point to mobile friendly site
    • Optimize for search engines
    Why Go Mobile?
  • 12.
    • Mobile (Native) App vs Web App
    • Native apps reside on the device they are built for
    • Web apps live on a web server and are cross browser compatible
    • Web apps generally cost much less to develop
    • Most Mobile apps do not require internet access
    Why Go Mobile?
  • 13. Why Go Mobile? Questions?
  • 14. QR Codes
  • 15. QR Codes Quick Response Code
  • 16. QR Codes
    • QR Codes first developed in Japan in 1994 to track auto parts
    • Outside of Japan the US has the highest QR Code Usage
    • QR Code scanning grew by 1200% in the 4 th quarter of 2010
    • 2/3 of QR Codes are scanned by women
    • Sources: Mobiod.com, Jumpscan.com
  • 17.
    • How Are QR Codes Created?
    • Several Websites dedicated to building QR Codes
    • - qrcode.kaywa.com
    • - qrstuff.com
    • - mobile-barcodes.com
    • - Google
    • Most are free to build & offer a premium upgrade for tracking
    QR Codes
  • 18.
    • Things to Keep in Mind
    • Keep it simple. QR Codes can only store so much info
    • Make sure to link to a mobile friendly site
    • Consider using a link shortening service such as Bit.ly or Goo.gl
    QR Codes
  • 19.
    • QR Code Uses
    • Download Mobile Apps
    • Business Cards/ Contact Info
    • Links to Websites (Must be mobile optimized)
    • Directions
    • Welcome Messages
    • Scavenger Hunts
    • Seminar Handouts
    QR Codes
  • 20.
    • Meeting Planners/ Groups
    • Speaker Welcome Messages
    • Sample Itineraries
    • Schedule of Events
    • Map of Meeting Rooms
    QR Codes
  • 21.
    • Accommodations
    • Welcome Messages
    • Things To Do in the Area
    • Team up with area attractions/restaurants to offer coupons
    • Map of lodging property
    QR Codes
  • 22.
    • Dining
    • In House Discounts
    • Sign up for Email/Text Specials
    • Lists of Area Attractions/ Shopping
    • Download Menu
    QR Codes
  • 23.
    • Real Estate
    • Download Contact Info
    • Link to Virtual Tour
    • Link to Similar Properties in the Area
    • Lists of Area Interests such as Schools, Shopping, Hospitals, etc.
    QR Codes
  • 24.
    • Boat Rentals – Downloadable Map of the Lake
    • Golf Courses – Clubhouse Menu, Hole Information (Arial of Holes)
    • Shopping – Download Store App, Download Weekly Ads
    QR Codes
  • 25.
    • Boat Rentals – Downloadable Map of the Lake
    • Golf Courses – Clubhouse Menu, Hole Information (Arial of Holes)
    • Shopping – Download Store App, Download Weekly Ads
    • State Parks – Download Trail Maps
    QR Codes
  • 26. QR Codes Questions?
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. What Social Media Platforms Are Available for My Business?
  • 32.  
  • 33.  
  • 34. 800 Million Users Worldwide ( Up 200 Million in 2011 Alone)
  • 35. “ All Inclusive” Social Media Platform for Businesses ( Photo • Video • Text Updates • Places • Deals)
  • 36.  
  • 37. Over 200 Million Users ( 230 Million Tweets per Day (110% increase in 2011 )
  • 38. 140 Characters = Perfect for Mobile Follow Interests & Conversations Find New Audiences & Communities (@mention • Re-Tweet • #HashTags )
  • 39. #Hashtags Get Your Tweets Seen ( #LakeOfTheOzarks • #Missouri • #VisitMO • #Go2MO)
  • 40.  
  • 41.  
  • 42. 3500 Photos Added Every Minute Photos Generate Engagement More Than Any Other Form of Content
  • 43. Join and Be Active in Groups (Geographic & Niche-Specific Interests) Create and Share Content Great for Photo Contests
  • 44. 490 Million Unique Visitors Every Month
  • 45. Join and Be Active in Groups (Share Your Videos, Comment and “Favorite” Often) Shareable Content Across Social Channels
  • 46. New Rule: 30 Seconds or Less (2 Minutes Maximum)
  • 47. Location-Based Check-Ins = Good Marketing Get Recommendations from Trusted Friends & “Real People” Facebook, Twitter, Google+ Integration = Amplified Message
  • 48. Users: Check-In, Leave “Tips” and Create Lists Users play a ‘Game’ by collecting Points & Badges for completing others’ tips. Businesses: Create Specials, Attract New Customers Claim Your Venue: www.foursquare.com/business
  • 49. Real Reviews from Trusted Friends & “Real People” Facebook Integration = Built-In Network to Share With
  • 50. Users are already halfway down the Marketing Funnel (Considering or Showing a Preference) Manage Your Listing for Correct Information & Images (Ask Customers, Guests and your ‘Biggest Fans’ to Review on Yelp & TA)
  • 51. Social Media Marketing Advice & Best Practices Choose Your Role Be a Resource. Post local info & news, answer questions, post interesting links. Be a Friend. Share stories, offer ‘insider’ deals, behave like a consumer . Be the Entertainer. Use humor, post as a mascot or find a unique “voice”. Move Between Roles. All of the above.
  • 52. Be Interesting by Being Interested Communities form around shared interests. People talk about what they like to do. Listen Before Posting. Find conversations. Don’t try to lead the conversation. Let users be the guide. Find a Niche. Cater your content to specific groups. Social Media Marketing Advice & Best Practices
  • 53. Avoid Marketing-Speak People “turn off” when hearing a sales pitch. Don’t sound like a commercial. Social Media Marketing Advice & Best Practices
  • 54. Focus on Your “Influencers” Talk directly to your most active fans. Use their name when responding or posting. ‘ Tag’ them in responses, photos and videos. Share their content and comments. Ask them to share your content with their friends. Possibly add them to your personal network. Social Media Marketing Advice & Best Practices
  • 55. When is the best time to post content? • Facebook Engagement Rates up 30% on Sundays. • Early Morning (Before starting work.) • Early Evening (Before going to bed.) Social Media Marketing Advice & Best Practices
  • 56. Be Brief • Try to catch your audience’s attention with one sentence. Social Media Marketing Advice & Best Practices
  • 57. Give Clear Calls to Action Tell your audience what you want them to do. • “ Please share.” • “ What do you think?” • “ Review your experience with us.” • “ Like our Facebook page” Social Media Marketing Advice & Best Practices
  • 58. Never Let a Fan/Follower Go Unanswered Take every opportunity to engage your audience. • Sincere conversation shows that you care. Social Media Marketing Advice & Best Practices
  • 59. Promote Your Social Channels & Give Links • Print direct URLs and/or QR Codes on All Promo Materials • Link to social channels from your primary web site. Social Media Marketing Advice & Best Practices
  • 60. Check Your Stats & Insights Often • See what content is working the best for your audience. • Target Demographics • Referring web sites & print ads. • Use http://bit.ly/ to shorten links on Twitter. Social Media Marketing Advice & Best Practices
  • 61. Utilize Facebook Advertising Expand the reach of your page and content. • Shared Stories vs. Regular Facebook Ads. • Customize who your ads reach. • You set the cost and length of run. Social Media Marketing Advice & Best Practices
  • 62. Follow Social Media Marketing Resources Social Media Marketing Advice & Best Practices
  • 63. Find One Social Channel That Works for You … And Do it Well. Social Media Marketing Advice & Best Practices
  • 64. Don’t Expect Immediate Results Building a following takes time. Be diligent & creative. Social Media Marketing Advice & Best Practices
  • 65. What Kind of Content Engages an Audience? • Humor • Shocking or Unbelievable News • Emotional (“Tug at heart strings”) • Strong Agreement (Social/Charitable Causes) • Provacative (but “Safe for Work”) “ CONTENT IS KING ”
  • 66. Social Media Marketing Content Ideas • Be Timely (Current Events & the Weather)
  • 67. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) Social Media Marketing Content Ideas
  • 68. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice Social Media Marketing Content Ideas
  • 69. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests Social Media Marketing Content Ideas
  • 70. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) Social Media Marketing Content Ideas
  • 71. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) Social Media Marketing Content Ideas
  • 72. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) Social Media Marketing Content Ideas
  • 73. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). Social Media Marketing Content Ideas
  • 74. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). • “ Co-Opetition” Social Media Marketing Content Ideas
  • 75. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). • “ Co-Opetition” • Recycle Content from Previous Years Social Media Marketing Content Ideas
  • 76. • Be Timely (Current Events & the Weather) • Use Humor (One-liner jokes & funny stories) • Ask for Advice • Trivia & Contests • Photo & Video - Stunning Lake Area Images - Photos & Video of Guests/Customers Enjoying Your Business or Products - Employees or Employee of the Month - Historical Photos of the Area and/or Your Business & Location - Customer / Guest Content (Give them a camera to use.) • Share & Re-Tweet Content (Users & Established Lake Content) • Local News (Include your opinions.) • Reviews (Your own reviews and share your users’ reviews). • “ Co-Opetition” • Recycle Content from Previous Years • “ THANK YOU” (For following, For Visiting, For Staying, etc…) Social Media Marketing Content Ideas
  • 77. Slides will be posted online and a link will be emailed to you. LIKE, FOLLOW & PARTICIPATE: www.facebook.com/funlake | www.facebook.com/lotocvb www.twitter.com/FunLakeMO (@FunLakeMO) www.youtube.com/locvb Evan Lampe: Email: evan@funlake.com | Twitter: @elampe Eric Homan: Email: eric@funlake.com | Twitter: @erichoman THANK YOU for joining us today!

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