1. User Innovation

3. Unlock the value of customer‘s idea Computer industry Systems reaching new performance high Systems with radical structural innovations Chemical processes and process equipment Chemical industry User as Innovator User mfg Source: Eric H., Stefan T, and Mary S.: Creating Breakthroughs at 3M

4. Unlock the value of customer‘s idea Scientific Instruments major functional improvements First of type minor functional improvements Semiconductor/Electronic Process Equipment major functional improvements First of type use commercially minor functional improvements User as Innovator

5. Unlock the value of customer‘s idea R&D to C&D (Connect and Develop)

6. Unlock the value of customer‘s idea Source: Eric H., Stefan T, and Mary S.: Creating Breakthroughs at 3M Identify groups of lead users

7. Unlock the value of customer‘s idea 4Ps of user innovation : Source: Juliet J., Glenn L., Andrew M., Val M. and Tracy R., A Review of User Innovation in the context of technological development, everyday mobility and social practice

8. Unlock the value of customer‘s idea Toolkits for user innovation, community cooperation & mass customization Source: Mikko Ahonen, Maria Antikainen, Marko Mäkipä : SUPPORTING COLLECTIVE CREATIVITY WITHIN OPEN INNOVATION

9. Unlock the value of customer‘s idea Types of innovation networks Entrepreneur-based Internal project teams Communities of practice Spatial clusters

10. Unlock the value of customer‘s idea DELL Source : Paul M. Di Gangi , Molly Wasko Steal my idea! Organizational adoption of user innovations from a user innovation community: A case study of Dell IdeaStorm

11. Unlock the value of customer‘s idea Rodeo kayak Source : Carliss B., Christoph H., Eric H .; How user innovations become commercial products: A theoretical investigation and case study

12. Unlock the value of customer‘s idea How business can work with user-innovators 1.Identify groups of lead users 2.Remove barriers to user-innovation 3.Provide user-innovators with incentives to innovate 4.Provide easy-to-use tools, information and skills 5.Create new ideas and prototypes can be tested 6.Create supporting communities in which user-innovators can share ideas.

13. Unlock the value of customer‘s idea User will innovate when An incentive to do so the capabilities Access to inexpensive laboratories and equipment Ability to share their idea

14. Unlock the value of customer‘s idea Conclusion

15. Unlock the value of customer‘s idea Members Mr. Fuangwith Sopharath ID 5223030270 Ms. Phitsinee Chaiwatthanasathit ID 5223030635